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Studebaker Wheel
09-26-2012, 06:03 PM
17897

On a previous post someone ask about Studebaker's market share in 1964. As this table shows it was .32%. I think you may find some of the other data of interest. Keep in mind this is calendar year sales.

62champ
09-26-2012, 06:29 PM
After driving a '64 wagon a month ago for the first time, I asked my father (who bought a used '64 Commander in 1965 when he and my mother were married) if he remembers seeing many '64 wagons on the road back at that time. His reply mirrors the number above - "Not very many - there were just not many around..."

It was also sometime in 1965 or 1966 that an employee from a Studebaker dealer brought a 1963 R2/4sp wagon by the house for a possible sale to my father and Uncle. The four speed had just been rebuilt but my father said there was no way they could scrape together the $600 dollars to buy it...

BobPalma
09-26-2012, 08:27 PM
Oh, my; how things change. Note that full-size Chevrolet alone had FOUR TIMES the market share of all the imports COMBINED in 1963! BP

8E45E
09-26-2012, 08:40 PM
Oh, my; how things change. Note that full-size Chevrolet alone had FOUR TIMES the market share of all the imports COMBINED in 1963! BP

All I can say is how much the extensively restyled GM 'A' body cars made a serious dent in new car market; a lot of it at Studebaker's expense. And the restyled Imperial didn't come close to Lincoln in sales despite their best effort.

Craig

BobPalma
09-26-2012, 08:46 PM
All I can say is how much the extensively restyled GM 'A' body cars made a serious dent in new car market; a lot of it at Studebaker's expense. And the restyled Imperial didn't come close to Lincoln in sales despite their best effort. Craig

Absolutely, Craig. The heavily-restyled and mechanically stabilized (read: made conventional so they worked) GM A-body cars cannot be overstated in terms of impacting Studebaker in the fall of 1963. BP

studegary
09-27-2012, 12:43 PM
All I can say is how much the extensively restyled GM 'A' body cars made a serious dent in new car market; a lot of it at Studebaker's expense. And the restyled Imperial didn't come close to Lincoln in sales despite their best effort.

Craig

The Chevelle got most of its gain from the loss in Chevy II and Corvair sales.
At least the Imperial sales increased by one-third while Cadillac sales dropped. Also, Imperial's share of the market was about equal to all of Studebaker.

JEWELL
09-27-2012, 12:59 PM
Man, only 26,000+ cars in 1964. Now I wonder how many 64 model cars and trucks are still around. I am on the GT registry and I know there are some other registries, but is there one for all 1964 cars and trucks or other years so we would have some idea of the number of Studebakers still with us?

8E45E
09-27-2012, 01:11 PM
The Chevelle got most of its gain from the loss in Chevy II and Corvair sales.

No argument there. A typical salesman would have easily persuaded a walk-in customer to move up to a Chevelle. Not to mention, there were more body styles and engine choices than the other two offered.

Craig

studegary
09-27-2012, 01:24 PM
Man, only 26,000+ cars in 1964. Now I wonder how many 64 model cars and trucks are still around. I am on the GT registry and I know there are some other registries, but is there one for all 1964 cars and trucks or other years so we would have some idea of the number of Studebakers still with us?

Remember that many, if not most, 1964 model year Studebakers were built in calendar year 1963.

8E45E
09-27-2012, 01:28 PM
Remember that many, if not most, 1964 model year Studebakers were built in calendar year 1963.

That's a good question! Would Studebakers manufactured after January 1,1964 been considered an 'import' on that chart?

Craig

Welcome
09-27-2012, 01:41 PM
Man, only 26,000+ cars in 1964. Now I wonder how many 64 model cars and trucks are still around. I am on the GT registry and I know there are some other registries, but is there one for all 1964 cars and trucks or other years so we would have some idea of the number of Studebakers still with us?

According to this, Studebaker's production figure for 1964 was 36,697
http://en.wikipedia.org/wiki/U.S._Automobile_Production_Figures

studegary
09-27-2012, 01:48 PM
According to this, Studebaker's production figure for 1964 was 36,697
http://en.wikipedia.org/wiki/U.S._Automobile_Production_Figures

The closest number to that that I see is 36,397 for the number of 1964 model Studebaker cars built for USA consumption.

For cars, not including trucks, I have the following numbers for Studebaker;
1963 calendar 67,918
1964 calendar 19,748
1963 model 83,846
1964 model 46,915

Welcome
09-27-2012, 01:58 PM
More fun with figures…

More visitors (36,765) strolled through the door of the STUDEBAKER National Museum in 2011, than new STUDEBAKERS (36,697) rolled out the door in 1964 …47 years earlier!!! :woot::cool: