'Ran across two bright, unused bumper stickers in my collection today while looking for something else, and thought 'you all might like to have a peek.
In this photo, two versions of essentially the same bumper sticker are illustrated. The lower one obviously replaced the upper one when Studebaker decided to downplay the Lark name in late 1963:
Below is one of the upper stickers being used in 1962. In the early 1960s, I corresponded a little with local Indianapolis Star Automotive Writer George Moore, whom I am sure is long gone. Of course, I was only in my late 'teens at the time.
Mr. Moore was partial to Indiana-built Studebakers while selecting cars to write about in each Sunday's newspaper. (I.e., if he wrote 50 reports a year, maybe 10% of them would be Studebakers, 'way out of proportion to their market penetration.)
Mr. Moore usually sourced his cars from Snider Studebaker, where I hung out, and he would reference the supplying dealer in each report. This one, however, came from Indianapolis' Charlie Stuart Studebaker.
He would take the car-of-the-week and a staff photographer out west to the road course at Indianapolis Raceway Park, just a few miles east of our home here in Brownsburg. They would thrash it around the road course until the photographer got an appropriate photo for Mr. Moore's Sunday Article.
I always thought this 1962 Hawk Road Test was amusing. They caught the car in such a good slide that the crookedly-placed Buy a Lark: It's Indiana Built bumper sticker almost appears parallel to the ground as it should have been in the first place!
(Yes, that is the same bumper sticker shown in the photo above....well, not the same sticker exactly, because the one in the above photo still has the transfer paper on the backside and has never been on a car):
Anyone else have any region-specific Studebaker advertising with which they'd like to entertain us? BP
In this photo, two versions of essentially the same bumper sticker are illustrated. The lower one obviously replaced the upper one when Studebaker decided to downplay the Lark name in late 1963:
Below is one of the upper stickers being used in 1962. In the early 1960s, I corresponded a little with local Indianapolis Star Automotive Writer George Moore, whom I am sure is long gone. Of course, I was only in my late 'teens at the time.
Mr. Moore was partial to Indiana-built Studebakers while selecting cars to write about in each Sunday's newspaper. (I.e., if he wrote 50 reports a year, maybe 10% of them would be Studebakers, 'way out of proportion to their market penetration.)
Mr. Moore usually sourced his cars from Snider Studebaker, where I hung out, and he would reference the supplying dealer in each report. This one, however, came from Indianapolis' Charlie Stuart Studebaker.
He would take the car-of-the-week and a staff photographer out west to the road course at Indianapolis Raceway Park, just a few miles east of our home here in Brownsburg. They would thrash it around the road course until the photographer got an appropriate photo for Mr. Moore's Sunday Article.
I always thought this 1962 Hawk Road Test was amusing. They caught the car in such a good slide that the crookedly-placed Buy a Lark: It's Indiana Built bumper sticker almost appears parallel to the ground as it should have been in the first place!
(Yes, that is the same bumper sticker shown in the photo above....well, not the same sticker exactly, because the one in the above photo still has the transfer paper on the backside and has never been on a car):
Anyone else have any region-specific Studebaker advertising with which they'd like to entertain us? BP
We've got to quit saying, 
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