Used Car Slogans

[Swifster]

30-40 years ago, each make had their own slogan for their used cars. Chevrolet used 'OK Used Cars', Oldsmobile had 'Value Rated Used Cars', Ford had 'A-1 Used Cars' and so on. So what was Studebakers? Did they even have one?

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Tom - Valrico, FL

1964 Studebaker Daytona

[Roscomacaw]

Studebaker had such a slogan, I just can't pull it outta me hat at the moment. I wanna say something about "ABC" or something like that. Surely somneone else will clarify. I know I've seen such.

I was in town today and I drove past the old Stude dealer bldg. It made me think of the dealer's daughter I talked to about 10 years ago. She related how her dad decided to clean out the office he had in the loft of his barn. A barn he'd had built in the 30s to house a shipment of new Studes.
She said that in the very early 70s her dad had made the comment to the effect that there was no use to keep this old junk - referring to the accumulation of old lit, manuals, sales records, advertizing signs and banners. It all went in a big dumpster![V][xx(]

Miscreant adrift in
the BerStuda Triangle


1957 Transtar 1/2ton
1960 Larkvertible V8
1958 Provincial wagon
1953 Commander coupe

[Roscomacaw]

Studebaker had such a slogan, I just can't pull it outta me hat at the moment. I wanna say something about "ABC" or something like that. Surely somneone else will clarify. I know I've seen such.

I was in town today and I drove past the old Stude dealer bldg. It made me think of the dealer's daughter I talked to about 10 years ago. She related how her dad decided to clean out the office he had in the loft of his barn. A barn he'd had built in the 30s to house a shipment of new Studes.
She said that in the very early 70s her dad had made the comment to the effect that there was no use to keep this old junk - referring to the accumulation of old lit, manuals, sales records, advertizing signs and banners. It all went in a big dumpster![V][xx(]

Miscreant adrift in
the BerStuda Triangle


1957 Transtar 1/2ton
1960 Larkvertible V8
1958 Provincial wagon
1953 Commander coupe

[Studedude1961]

Studebaker's late 1950s/early 1960s used car slogan was

A -- Always
B -- Buy
C -- Certified

At your local Studebaker Dealer!

Studedude1961
--1963 Cruiser

[Studedude1961]

Studebaker's late 1950s/early 1960s used car slogan was

A -- Always
B -- Buy
C -- Certified

At your local Studebaker Dealer!

Studedude1961
--1963 Cruiser

[JDP]

Once went to buy out a Studebaker dealer and found he tossed out all the useless junk like chrome, accessories and the like, but kept all the water pumps, pistons and such. He figured no one would ever value a hood ornament as much as a tie rod end.

JDP/Maryland

64 Commander
64 GT R2 clone-63 GT R2
63 Avanti R1
63 Daytona convert-63
63 Lark 2 door
62 Lark 2 door
60 Lark HT-60Hawk
59 3E truck
52 & 53 Starliner
51 Commander

[JDP]

Once went to buy out a Studebaker dealer and found he tossed out all the useless junk like chrome, accessories and the like, but kept all the water pumps, pistons and such. He figured no one would ever value a hood ornament as much as a tie rod end.

JDP/Maryland

64 Commander
64 GT R2 clone-63 GT R2
63 Avanti R1
63 Daytona convert-63
63 Lark 2 door
62 Lark 2 door
60 Lark HT-60Hawk
59 3E truck
52 & 53 Starliner
51 Commander

[Swifster]

Thanks guys! Anyone (Leonard?) have any pictures of a dealer with one of those signs visible?

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Tom - Valrico, FL

1964 Studebaker Daytona

[Swifster]

Thanks guys! Anyone (Leonard?) have any pictures of a dealer with one of those signs visible?

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Tom - Valrico, FL

1964 Studebaker Daytona

[bondobilly]

I have a slew of ABC Sudebaker paper, but won't be able to scan it or photo it until after the auction on Tuesday and we get our living space back.....hopefully. They had yellow and red certified window stickers, blue and orange window stickers, a booklet on why buying an ABC Certified was the way to go. I also have from pre-war (WWII) a whole series of books that Studebaker published on how to merchandise used cars. Some of it holds true till to today and some, like turning back the speedometer, using carbon tetrechloide don't hold up. They even show how to cover dents with rubber patches...quite funny.

[bondobilly]

I have a slew of ABC Sudebaker paper, but won't be able to scan it or photo it until after the auction on Tuesday and we get our living space back.....hopefully. They had yellow and red certified window stickers, blue and orange window stickers, a booklet on why buying an ABC Certified was the way to go. I also have from pre-war (WWII) a whole series of books that Studebaker published on how to merchandise used cars. Some of it holds true till to today and some, like turning back the speedometer, using carbon tetrechloide don't hold up. They even show how to cover dents with rubber patches...quite funny.

[Swifster]

When you get a chance, scan some up. They would be very interesting.

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Tom - Valrico, FL

1964 Studebaker Daytona

[Swifster]

When you get a chance, scan some up. They would be very interesting.

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Tom - Valrico, FL

1964 Studebaker Daytona

[bondobilly]

Ellen found them here is a few





BG

[bondobilly]

Ellen found them here is a few





BG