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View Full Version : From the Archives #42 (1962 Daytona & GT)



Studebaker Wheel
03-04-2010, 06:26 PM
http://i230.photobucket.com/albums/ee285/studeq/From%20the%20Archives/62daytonaandGTadcopy.jpg?t=1267748285

This is one of Studebaker's nicer ads. It is a two pager that appeared in the April 13, 1962 LIFE magazine. It shows the Daytona and GT Hawk at the Eldorado Country Club in Palm Desert, California. I have modified it from a portrait to landscape format for better viewing. It appears to me that there may have been some artist work done on the rear quarter of the GT? In any event a well composed color image.

Richard Quinn
Editor emeritus: Antique Studebaker Review

Invalid User Name
03-04-2010, 06:32 PM
What year did the new car companies start to use the narrower white walls? It must have been after 62.

Doug
Venice, Florida
1950 Champion
9G F1
http://i100.photobucket.com/albums/m15/w4jdz/Stu-1.jpg

bams50
03-04-2010, 06:34 PM
That's my favorite thus far[:X] I would love a large, high-res copy of that one!

Robert (Bob) Andrews- on the IoMT (Island of Misfit Toys)
Parish, central NY 13131
http://www.patrioticon.org/images/flag1-1.gif
GOD BLESS AMERICA

62champ
03-04-2010, 06:48 PM
Someone really liked red interiors...

<center>60S-W4 - 7E7-122
http://i96.photobucket.com/albums/l163/62champ/car/th_DSC00096.jpghttp://i96.photobucket.com/albums/l163/62champ/car/62%20E7-122/th_DSC02236.jpg</center>

4961Studebaker
03-04-2010, 06:50 PM
very nice, Any slogan for this particular shot on the other page in LIFE?

ChopStu
http://i132.photobucket.com/albums/q14/kkad0711/IMG_5411.jpg
119 weeks till completion.

junior
03-04-2010, 06:54 PM
I have space in my garage for the GT!

http://i557.photobucket.com/albums/ss16/studejunior/retrobaker/stude0909020.jpg

54 Champ C5 Hamilton car.

Studebaker Wheel
03-04-2010, 06:57 PM
[quote]Originally posted by 4961Studebaker

very nice, Any slogan for this particular shot on the other page in LIFE?

"Before you buy.....Look twice"

Richard Quinn
Editor emeritus: Antique Studebaker Review

bams50
03-04-2010, 06:58 PM
Kevin, I just found that ad and the caption. It reads:

<center>The all new for '62 Lark and Gran Turismo</center>
<center>Luxury and class for today, objects of lust for tomorrow's collectors</center>

;)[:p]

Robert (Bob) Andrews- on the IoMT (Island of Misfit Toys)
Parish, central NY 13131
http://www.patrioticon.org/images/flag1-1.gif
GOD BLESS AMERICA

raprice
03-04-2010, 06:58 PM
I agree that white exterior with a red interior is a great combination.
Thanks Richard.
Rog

'59 Lark VI Regal Hardtop
Smithtown,NY
Long Island Studebaker Club

4961Studebaker
03-04-2010, 07:11 PM
quote:[<center>objects of lust for tomorrow's collectors</center>

;)[:p]



They picked the right phrase for sure. [:p]

ChopStu
http://i132.photobucket.com/albums/q14/kkad0711/IMG_5411.jpg
119 weeks till completion.

fstst56
03-04-2010, 09:38 PM
Invalid User Name,

1962 was the last year for the wide whites.

5859
03-04-2010, 09:48 PM
quote:Originally posted by Invalid User Name

What year did the new car companies start to use the narrower white walls? It must have been after 62.

Doug
Venice, Florida
1950 Champion
9G F1
http://i100.photobucket.com/albums/m15/w4jdz/Stu-1.jpg
As far as other makes are concerned, I believe Chrysler started with thin whites in 62

DKing
03-04-2010, 10:06 PM
My Eldorado Brougham had special low profile tires with a 1 inch whitewall. This car was made in 57 & 58 w/a combined production of 704 cars. Most expensive production car made at the time. A lot of new things on them and the "narrow" whitewalls was one of them.

David

[img=left]http://lh5.ggpht.com/_SuHaRG4eFas/SevU9Pcl-jI/AAAAAAAACJs/cRB5QokGtEs/s288/DSC01155.JPG[/img=left]
David King

1964 Studebaker Commander
1958 Cadillac Eldorado Brougham (615)
1966 Pontiac GTO convertible

SDC Member#: A011937K

Milaca
03-04-2010, 10:28 PM
I like that white and red color combination....white gloves & shoes with the red dress on a very curvacious brunette....beautiful! Oh, there are two Studebakers in the picture also, did anyone else notice them? :D

http://farm3.static.flickr.com/2491/3963476412_7a12ba7be0_t.jpg
Autumn at Lake Barget
In the middle of Minnestudea

studelark
03-08-2010, 10:27 PM
I had narrow white-wall tires on the 1961 Corvair Monza Coupe that I ordered in April 1961. It was delivered with the narrow whitewalls on in late May.:):D


Frank Drumheller
60S-W6
1948 M16-52 Boyer-bodied fire truck

Michidan
03-09-2010, 07:49 AM
Beautiful picture. Sure evokes a cool style and era. Somebody que up Deano on the HiFi. I'm going to revitalize myself with a manhattan and a pall mall.
Oh, and remind me to tip the valet a little better next time so he doesn't leave our cars in the middle of the driveway.

http://i59.photobucket.com/albums/g293/loraxdan66/signature2.jpg
www.studebakerhardtop.com

Bill Pressler
03-09-2010, 08:03 AM
Gorgeous photo!

Next time you're at your chapter SDC meeting, look around and see how many folks look like these folks!:)

Bill Pressler
Kent, OH
'63 Lark Daytona Skytop R1 (sold new by Cordell Motors, Moorhead, MN)
'64 Daytona Hardtop (sold new by Carl E. Filer Co., Greenville, PA)


http://i253.photobucket.com/albums/hh48/newshooter44/44320019-3.jpghttp://i253.photobucket.com/albums/hh48/newshooter44/broadway_filer_oct03-1.jpghttp://i253.photobucket.com/albums/hh48/newshooter44/100_0690_00-1_3.jpg

Avantidon
03-09-2010, 08:09 AM
Richard that's a great picture and ad. As for the red interior in the Hawk, I like it as it matches my 63 which is identical to the one in the picture. I appreciate the thoughtfulness and variety you put into the posts.

M15 Trucker
03-09-2010, 08:24 AM
Richard,
Did you photograph the add from life magazine to get the .jpg or did you have the negitive to digitize? If you photoed the magazine there would have been a dividing line vertically down the center because of the two pages. How would you have gotten rid of that? Photoshop? Really good photo, you can see it was taken in the early morning just after sun up, and the whole parking lot is in the shade.
Mike

JBOYLE
03-09-2010, 11:17 AM
quote:Originally posted by M15 Trucker
Really good photo, you can see it was taken in the early morning just after sun up, and the whole parking lot is in the shade.



Judging by the sun on the mountains in back, you'd think there would have been some sun on the driveway. Wonder if it's a composite shot? Anyone in that area? Is the building really in that orientation?

Great photo and like Dan said, it really captures an era.


63 Avanti R1 2788
1914 Stutz Bearcat
(George Barris replica)

Washington State

scott.rodgers
03-09-2010, 12:53 PM
It does look like there was artist work done on the photo - the rear wheel and front and upper part of the fender lip on the Lark look like they are used on the GT! I wonder why?

Scott Rodgers
Los Angeles
SDC Member since 1989
'60 Lark HT
'63 Wagonaire
'66 Frankenbaker

M15 Trucker
03-09-2010, 02:53 PM
Looks like the main part of the hotel is to the left the people in the shot. If were a couple of stories tall that would shade the parking lot / entrance loop.

JBOYLE
03-09-2010, 03:36 PM
I did a search on Bing maps (MSN) and if it's the same place, they now call it Indian Wells, California, it doesn't look like that any more.

There are mountains to the South which fits if the shot were taken in the morning...but the building and parking area seem to be unrecognizable.

http://www.bing.com/maps/#JnE9eXAuRWwrZG9yYWRvK0NvdW50cnkrQ2x1YiUyYytQYWxtK0Rlc2VydCUyYytDQSU3ZXNzdC4wJTd lcGcuMSZiYj0zMy44NTkwMTcxODIzMTY5JTdlLTExNi4xOTE0OTI3NTEyNDElN2UzMy41OTg2MTE1NjA wODU3JTdlLTExNi41NjkxNDc3ODA1Mzg=

Its website says Robert McCulloch was a major investor....so there is a Studebaker link.

63 Avanti R1 2788
1914 Stutz Bearcat
(George Barris replica)

Washington State

bams50
03-09-2010, 04:19 PM
Of all the RQ pictures thus far that's my favorite- currently it's the wallpaper on both my computers[8D] Thanks again!

Robert (Bob) Andrews- on the IoMT (Island of Misfit Toys)
Parish, central NY 13131
http://www.patrioticon.org/images/flag1-1.gif
GOD BLESS AMERICA

Andy R.
03-09-2010, 04:41 PM
quote:Originally posted by Invalid User Name

What year did the new car companies start to use the narrower white walls? It must have been after 62.

Doug
Venice, Florida
1950 Champion
9G F1
http://i100.photobucket.com/albums/m15/w4jdz/Stu-1.jpg


I think the switch from that WW to the white stripe occurred in the latter part of the 62 model year. My Feb. manufactured GT still had them on the original Firestone spare in the trunk.

Thanks, Mr. Quinn for that fabulous shot.
Whose jumper cables are they going to use, since the lights were left on?! ;)

Andy
62 GT

http://farm4.static.flickr.com/3160/3069855932_de3d120955_t.jpg

Milaca
03-09-2010, 05:20 PM
I think the valets brought the Studes to their regal looking owners for their departure, and thus left them running with the radio playing 'Beyond the Sea' by Bobby Darin. [8D]

http://farm3.static.flickr.com/2491/3963476412_7a12ba7be0_t.jpg
Autumn at Lake Barget
In the middle of Minnestudea

Studebaker Wheel
03-09-2010, 06:01 PM
quote:Originally posted by M15 Trucker

Richard,
Did you photograph the add from life magazine to get the .jpg or did you have the negitive to digitize? If you photoed the magazine there would have been a dividing line vertically down the center because of the two pages. How would you have gotten rid of that? Photoshop? Really good photo, you can see it was taken in the early morning just after sun up, and the whole parking lot is in the shade.
Mike


http://i230.photobucket.com/albums/ee285/studeq/62GTanddaytonaad.jpg?t=1268178898

Here is the entire two page ad from which I scanned the cropped version shown in the original post. As mentioned it is from the April 13, 1962 LIFE magazine. Each of the two pages measures approximately 14 X 10 1/4" after being clipped.

Richard Quinn
Editor emeritus: Antique Studebaker Review

Michidan
03-10-2010, 08:15 AM
I see it in the background - It's the Big "W" I tell ya!

http://i59.photobucket.com/albums/g293/loraxdan66/signature2.jpg
www.studebakerhardtop.com