View Full Version : 1962 Studebaker Bonneville records reactions

08-31-2009, 08:08 PM
On the back cover of the Summer/ Fall Avanti magazine is an ad about Studebakers 1962 Bonneville record setting runs.
With muscle cars the rage now days and several books written on the subject of muscle cars I have a question. Has anyone ever read an account of the the Big Three's reaction to these record runs. If there was one. Has anyone uncovered any inner company memos from the Big Three concerning these runs? By this time had they already written Studebaker off?

Gary Sanders
Nixa, MO
President Toy Studebaker Collectors Club. Have an interest in Toy Studebakers? Contact me for details.

Dick Steinkamp
08-31-2009, 08:23 PM
I haven't read anything on the big three reaction, but my GUESS is that it didn't phase them in the least.

The big three felt that drag racing and NASCAR were the motor sports that sold cars (they were right). They didn't feel that Bonneville records sold cars. They could have easily posted some records if they felt the cost of doing so would be offset by higher sales.

Studebaker most likely didn't have the money to campaign in drag racing and/or NASCAR. They maybe had the bucks for a one shot deal at Bonneville. That's what they did. It was their only shot (based on economics), and the big three were right...it didn't result in sales.

Dick Steinkamp
Bellingham, WA