PDA

View Full Version : Who designed the Hawk and Lark emblems?



Johnnywiffer
08-31-2009, 03:18 PM
I've wondered for a long time, Who was the creator(s) of those emblems. Did someone just dash 'em off, cogitate on 'em for a long time or was there a contest?

Ditto with the '50-'52 "coat of arms" type. I don't remember reading anything in TW concerning them, except that Ford asked Studebaker'[s permission to use the "thunderbird" from that coat of arms.

Help!

John

Bullet
08-31-2009, 03:22 PM
I have heard that Studebaker was going to have a car called the Thunderbird and that is why the Thunderbird is on the 50-51 emblem. Studebaker never did, so that is why Ford ask for it in the mid-50's.



http://i565.photobucket.com/albums/ss93/mwarmann/scan0019-1.jpg

Roscomacaw
08-31-2009, 03:28 PM
If I remember right, there was an ad agency (The D'arcy agency) involved in naming the Lark (known simply as the "X-car" when in development). I would assume they had artists to devise the Lark symbol (bird) to go along with the name.

http://imagehost.vendio.com/a/30906179/aview/58_Avatar.jpg
1957 Transtar 1/2ton
1963 Cruiser
1960 Larkvertible V8
1958 Provincial wagon
1953 Commander coupe
1957 President two door

showbizkid
08-31-2009, 03:42 PM
Don't forget the Champ emblem, too! Likely all done by the same firm.


[img=left]http://members.cox.net/clarknovak/lark.gif[/img=left]

Clark in San Diego
'63 F2/Lark Standard
http://studeblogger.blogspot.com
www.studebakersandiego.com

StudeRich
08-31-2009, 05:07 PM
Didn't I read somewhere that Lark Parker did the deed! [:0] [:o)]

StudeRich

comatus
09-01-2009, 08:09 PM
Side note: the "bird" names are a tribute to the Chief Engineer and President of the Society of Automotive Engineers (spelled out so you won't think it's Sig Ep), Stanwood Sparrow.

Johnnywiffer
09-03-2009, 01:32 PM
quote:Originally posted by Mr.Biggs

I would assume they had artists to devise the Lark symbol (bird) to go along with the name. So you're saying that, basically, someone in the ad agency just dashed 'em off, got higher-up approval and that was it? You'da thot there'da been a more romantic/suspenseful story than that, behind 'em.

Oh well.....

John