A few days ago a fellow that hangs out at one of the places where I buy parts for my 1950 Bulletnose project gave me A nice "license plate" for my Studebaker.
He used to work for a Ford dealership in a neighboring county and when cars were traded in with vanity type plates on them he would take them off and save them. He estimates that he has around 500 of them. This one is a dark charcoal color with gold writing on it-very classy looking. It has STUDEBAKER across the top and underneath it has "Where Quality is More Than Just A Word." Following this in smaller letters much like one would put TM to indicate trademark it has SM. It is made of plastic and has 4 holes in it that match regular license plate holes.
Can someone tell me if the phrase on it was one of the Studebaker sayings used in advertising or if it was more apt to have been a local "theme?"
Also, for what might the SM stand.
Thanks for any help anyone can give me regarding this.
Sincerely,
Jimmie
Orleans, Indiana
1950 CHAMPION -ORANGE COUNTY, INDIANA
He used to work for a Ford dealership in a neighboring county and when cars were traded in with vanity type plates on them he would take them off and save them. He estimates that he has around 500 of them. This one is a dark charcoal color with gold writing on it-very classy looking. It has STUDEBAKER across the top and underneath it has "Where Quality is More Than Just A Word." Following this in smaller letters much like one would put TM to indicate trademark it has SM. It is made of plastic and has 4 holes in it that match regular license plate holes.
Can someone tell me if the phrase on it was one of the Studebaker sayings used in advertising or if it was more apt to have been a local "theme?"
Also, for what might the SM stand.
Thanks for any help anyone can give me regarding this.
Sincerely,
Jimmie
Orleans, Indiana
1950 CHAMPION -ORANGE COUNTY, INDIANA
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