Today's (Thursday, April 2, 2009) Indianapolis Star contains a full-page General Motors advertisement entitled:
REINVENTING THE OWNERSHIP EXPERIENCE: INTRODUCING TOTAL CONFIDENCE
I thought that sounded hauntingly familiar, so I pulled out my large 1964 model year Studebaker dealer display advertising file.
Yep, sure enough, there was a December 1964 Indianapolis Star full-page Studebaker advertisement published just after the announcement was made to "shift production to the Hamilton plant." The Studebaker advertisement headline is:
NOW...AND FROM NOW ON...YOU CAN BUY A NEW STUDEBAKER WITH [u]COMPLETE</u> CONFIDENCE.
For a second opinion (always advisable in such matters), I then carried both full-page advertisements upstairs and displayed them side-by-side to wife-unit Cari. She compared them, smiled real big, and said, "Oh my gosh, isn't that cute!"
Hmmmm....I guess it's all in your perspective. BP
REINVENTING THE OWNERSHIP EXPERIENCE: INTRODUCING TOTAL CONFIDENCE
I thought that sounded hauntingly familiar, so I pulled out my large 1964 model year Studebaker dealer display advertising file.
Yep, sure enough, there was a December 1964 Indianapolis Star full-page Studebaker advertisement published just after the announcement was made to "shift production to the Hamilton plant." The Studebaker advertisement headline is:
NOW...AND FROM NOW ON...YOU CAN BUY A NEW STUDEBAKER WITH [u]COMPLETE</u> CONFIDENCE.
For a second opinion (always advisable in such matters), I then carried both full-page advertisements upstairs and displayed them side-by-side to wife-unit Cari. She compared them, smiled real big, and said, "Oh my gosh, isn't that cute!"
Hmmmm....I guess it's all in your perspective. BP
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