Last week a good friend, who is probably the biggest Studebaker lover in Chile (his nickname is Pepe Studebaker) had insomnia: an idea was trying to come out of his head. Finally, he got it:
. This is a truly important fact, as the Lark changed (at least for a time) the fate of Studebaker: A new compact car was produced long before the three big ones even thought of it. And while those companies were still on fins and chrome, the Management of Studebaker had read the written in the wall and made his homework: consumers wanted something different and easier to handle. The Lark idea was in ebullition. We must remember this year to Chief Engineer Eugene Hardig, Chief stylist Duncan McRae and stylist Bob Doehler who were in front of the task to create this car, with lowest production expenses and higher possible success. And they made it. The Lark replaced three beloved models: The Champion, the Commander and the President. All of them represented, in some way, the past, while the Lark was the future. Respectfully those historic and significant names were put to rest.
I do not know how many names for this car were proposed to the management but Lark seems to be suited to this care free and happy car whose design even today looks attractive and probably better than in their original green years.
We must not forget the advertising for the first Larks:
Pepe Studebaker, I and some other enthusiast of the car are planning some celebrations this year in our country. In the meantime we have created and produced the distinctive that illustrates this post to commemorate this historic celebration.
We suggest that in the next chapter meetings and also the next international meeting, for this year a special award should be given to a Lark:
. This is a truly important fact, as the Lark changed (at least for a time) the fate of Studebaker: A new compact car was produced long before the three big ones even thought of it. And while those companies were still on fins and chrome, the Management of Studebaker had read the written in the wall and made his homework: consumers wanted something different and easier to handle. The Lark idea was in ebullition. We must remember this year to Chief Engineer Eugene Hardig, Chief stylist Duncan McRae and stylist Bob Doehler who were in front of the task to create this car, with lowest production expenses and higher possible success. And they made it. The Lark replaced three beloved models: The Champion, the Commander and the President. All of them represented, in some way, the past, while the Lark was the future. Respectfully those historic and significant names were put to rest.
I do not know how many names for this car were proposed to the management but Lark seems to be suited to this care free and happy car whose design even today looks attractive and probably better than in their original green years.
We must not forget the advertising for the first Larks:
Pepe Studebaker, I and some other enthusiast of the car are planning some celebrations this year in our country. In the meantime we have created and produced the distinctive that illustrates this post to commemorate this historic celebration.
We suggest that in the next chapter meetings and also the next international meeting, for this year a special award should be given to a Lark:
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101st Airborne Div. 326 Engineers Ft Campbell Ky.
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