1966 STUDEBAKER AD

[Carl Purdy]

I didn't realize they were this cheap. I priced one in December 64 and it was more than this. I found out it was a Chevybaker and we went down a bought a 1965 Mustang. If you guys get tired of these ads let me know. I have a bunch.



7G-Q1 49 2R12 10G-F5 56B-D4 56B-F2
As soon as you find a product you like they will stop making it.

[Thomas63R2]

I know that MSRP is not the actual sales price, but you may be further surprised to learn that $2,215 was not significantly less than some of the probable competitors to the '66 Stude. The MSRP for a Chevy II V8 Super Sport was $2,430, add the V8 to the Stude and you are pretty close to even. Not a direct competitor, VW Beetles were just under $1,700.

Thomas

Long time hot rodder
Packrat junk collector
'63 Avanti R2 4 speed

[Thomas63R2]

I know that MSRP is not the actual sales price, but you may be further surprised to learn that $2,215 was not significantly less than some of the probable competitors to the '66 Stude. The MSRP for a Chevy II V8 Super Sport was $2,430, add the V8 to the Stude and you are pretty close to even. Not a direct competitor, VW Beetles were just under $1,700.

Thomas

Long time hot rodder
Packrat junk collector
'63 Avanti R2 4 speed

[jnewkirk77]

As I understand it, they did drop the price by about $20 in January '66. Obviously, it didn't help. But at least they were doing something.

Jacob Newkirk - Owensboro, KY

KEEP AMERICA BEAUTIFUL! Drive a Studebaker!

[jnewkirk77]

As I understand it, they did drop the price by about $20 in January '66. Obviously, it didn't help. But at least they were doing something.

Jacob Newkirk - Owensboro, KY

KEEP AMERICA BEAUTIFUL! Drive a Studebaker!

[Randy_G]

I'm not tired of seeing these pictures, I doubt anyone else is either.

Randy_G
1959 Lark Sedan

https://www.AutomotiveHistoryOnline.com

[Randy_G]

I'm not tired of seeing these pictures, I doubt anyone else is either.

Randy_G
1959 Lark Sedan

https://www.AutomotiveHistoryOnline.com

[wpsrea]

This ad has raised a couple of questions that hope someone can answer. Did the factory ever offer a 4-speed with the 283? Did they ever have any type of performance package available for the '65 & '66 models?

[wpsrea]

This ad has raised a couple of questions that hope someone can answer. Did the factory ever offer a 4-speed with the 283? Did they ever have any type of performance package available for the '65 & '66 models?

[BobPalma]

quote:Originally posted by wpsrea

This ad has raised a couple of questions that hope someone can answer. Did the factory ever offer a 4-speed with the 283? Did they ever have any type of performance package available for the '65 & '66 models?

4-Speed: NO
Power-Pack: NO
Heavy Duty Suspension: YES
Twin Traction: YES
Transistor Ignition: YES
Taxi Package: YES (included floor-shift manual transmission)
Heavy-Duty Rear Axle: YES; six-cylinder only (std, V-8s)

BP

[BobPalma]

quote:Originally posted by wpsrea

This ad has raised a couple of questions that hope someone can answer. Did the factory ever offer a 4-speed with the 283? Did they ever have any type of performance package available for the '65 & '66 models?

4-Speed: NO
Power-Pack: NO
Heavy Duty Suspension: YES
Twin Traction: YES
Transistor Ignition: YES
Taxi Package: YES (included floor-shift manual transmission)
Heavy-Duty Rear Axle: YES; six-cylinder only (std, V-8s)

BP

[wpsrea]

Thanks, Bob. What was included in the HD suspension? Upgraded brakes?

[wpsrea]

Thanks, Bob. What was included in the HD suspension? Upgraded brakes?

[BobPalma]

quote:Originally posted by wpsrea

Thanks, Bob. What was included in the HD suspension? Upgraded brakes?

No upgraded brakes, unless you ordered the optional disc and power brakes for $95.18... and that would have been independent of the HD suspension package.

The HD Suspension included only heavy-duty springs and shocks, front and rear. The package cost $20.91.

Those are 1966 prices from the 1966 Advertised Delivered Prices folder dated 12/65. BP

[BobPalma]

quote:Originally posted by wpsrea

Thanks, Bob. What was included in the HD suspension? Upgraded brakes?

No upgraded brakes, unless you ordered the optional disc and power brakes for $95.18... and that would have been independent of the HD suspension package.

The HD Suspension included only heavy-duty springs and shocks, front and rear. The package cost $20.91.

Those are 1966 prices from the 1966 Advertised Delivered Prices folder dated 12/65. BP