Hard to believe, but it was 55 years ago today that thousands of South Bend souls were given the worst Christmas present imaginable. Studebaker would no longer build cars and trucks in the United States. After 111 years, America's transportation pioneer was finished.
While lives in the U.S. were being shattered that day, those of us in Canada were being encouraged to continue the Studebaker name, not knowing in reality that we didn't have a chance. The die had already been cast and less than 3 years later I was assigned the sad distinction of telling the media that Studebaker was finally finished.
There never is a good time to disrupt an industry but certainly Christmas is the worst time. We never seem to learn. GM is doing it again.
Stu Chapman
While lives in the U.S. were being shattered that day, those of us in Canada were being encouraged to continue the Studebaker name, not knowing in reality that we didn't have a chance. The die had already been cast and less than 3 years later I was assigned the sad distinction of telling the media that Studebaker was finally finished.
There never is a good time to disrupt an industry but certainly Christmas is the worst time. We never seem to learn. GM is doing it again.
Stu Chapman
Comment