View Full Version : Studebaker promotional model literature

Studebaker Wheel
11-06-2017, 06:25 PM
Attaching sales literature sent to dealers promoting the Studebaker miniatures. Note some were single page some 4 pages. Also have some pre WWII documentation. Below only a partial listing. Have in full size for anyone interested.

68376 68377

11-07-2017, 06:47 AM
Interesting how the 2R models are referred to as an express. I thought that term went extinct after the early M series.

11-07-2017, 07:08 AM
Hi Richard

No promotional models for 1956-'58?


Bordeaux Daytona
11-07-2017, 07:40 AM
There was a Golden Hawk promo for '56
Nice literature Richard, thanks for posting them!


11-09-2017, 03:06 PM
Wow, $13.00 of Inflation between 1959 and 1961..

Where they real high fidelity model?

$135.00 is pretty spendy for a car dealer.



11-09-2017, 03:21 PM
Wow, $13.00 of Inflation between 1959 and 1961..

I am unable to read the fine print, but I see the price going from $15.00 to $16.60, not an increase of "$13.00".

Cowtown Commander
11-09-2017, 04:15 PM
I can't read the prices but, as I recall, it was for a quantity like a dozen or half dozen but I do not believe that was the individual price.

Studebaker Wheel
11-09-2017, 06:21 PM
For your edification $13.80 per dozen (coaster) in 1959 and $16.60 per dozen in 1961.


11-10-2017, 11:38 AM
Who produced these, Richard? Jo-Han?

Studebaker Wheel
11-10-2017, 03:31 PM
Who produced these, Richard? Jo-Han?

Yes, for sure for '61 and almost sure for '59.

Cowtown Commander
11-10-2017, 04:42 PM
An aquatence of mine was a young designer at Ford in the mid 60's and indicated that That he had visited Johan on a couple of occasions. It was owned by an individual and the plant was located in a run down section of Detroit. The business was for sale but no one would buy it because of the environmental concerns from the plant building and the haphazard way the chemicals had been disposed of in the past. Johan reran some 62 Convertibles and eventually sold the tooling and perhaps some of the equipment but sadly I haven't seen models for quite some time.