Don't know if this has been noted here, but -
Apparently, while Raymond Loewy did not design it (according to the TV documentary this morning), he did state that the second design of the Coke bottle, "was the best wrapper ever for a soft drink".
This new design was a slimmed down version of the original bottle that was designed by the marketers that worked at Coca Cola in the early days. According to the show, the "bottling company" actually did the redesign. The original was too difficult to manufacture.
R.L. and his crew did design or redesign some of the early trucks, coolers and vending machines.
Mike
Apparently, while Raymond Loewy did not design it (according to the TV documentary this morning), he did state that the second design of the Coke bottle, "was the best wrapper ever for a soft drink".
This new design was a slimmed down version of the original bottle that was designed by the marketers that worked at Coca Cola in the early days. According to the show, the "bottling company" actually did the redesign. The original was too difficult to manufacture.
R.L. and his crew did design or redesign some of the early trucks, coolers and vending machines.
Mike
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