Just saw this in the cafeteria down here at Utah State University. Being an Idaho boy, and a proud Studebaker owner, my eyes lit up when I saw this ad. Great Stuff.
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Here's a different angle...
Using an orphan like a Studebaker prevents them from having any connection to an existing manufacturer, or having Chevy haters not buy potatoes because they used a Ford in a commercial...and vice versa...
But... Using a Stude is a good thing!
JeffHTIH (Hope The Info Helps)
Jeff
Get your facts first, and then you can distort them as much as you please. Mark Twain
Note: SDC# 070190 (and earlier...)
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Originally posted by DEEPNHOCK View PostHere's a different angle...
Using an orphan like a Studebaker prevents them from having any connection to an existing manufacturer, or having Chevy haters not buy potatoes because they used a Ford in a commercial...and vice versa...
But... Using a Stude is a good thing!
Jeff
In advertising-land, you don't want your message to be derailed by any unpleasant distractions. Using an orphan truck like a nice Studebaker only brings smiles to people's faces and garners good will for the product being advertised.
I would think an extant truck manufacturer would have to pony up an enormous amount of money for them to want to use a vintage model of a truck still in production...those uses are best left for advertisements of the newest model of that particular make. (It has been proven that the viewers most attentive to a given motor vehicle advertisement are those who already own the make being advertised. True). BPWe've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.
G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.
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Originally posted by DEEPNHOCK View Post[COLOR=#000080][B]Here's a different angle...
Using an orphan like a Studebaker prevents them from having any connection to an existing manufacturer, or having Chevy haters not buy potatoes because they used a Ford in a commercial...and vice versa...
But... Using a Stude is a good thing!
Craig
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This gorgeous '55 truck is owned by Diane Mortensen, editor of the Snake River Chapter, SDC in Boise Idaho (and her hubby, Steve).
It was pretty rough when they bought it (ran when parked, derelict). Diane has been the major force in getting it done, and looks just as good up close! Diane beat out lots of belly-button pickups to get her truck in this ad... Thought you might like the back story.sigpic
Home of the Fried Green Tomato
"IF YOU WANT THE SMILES YOU NEED TO DO THE MILES "
1960 Champ , 1966 Daytona , 1965 Daytona Wagonaire
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I think Studebaker had a pretty big presence in Idaho - at least with trucks. I rember the year I worked for Massey Ferguson- 1985. We had a prototype combine running with the Jones of Twin Falls. I was there with it. I was eating breakfast at the Holiday Inn in Twin Falls and I looked out to see a Studebaker truck pulling a trailer made from a Chev truck. I remember thinking it would be the opposite way back home in Ontario. Anyone know if the Depot Grille restraunt still exists? Great homade pies!!
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Here's the current menu, Neil:
http://www.allmenus.com/id/twin-falls/3559-the-depot-grill/menu/We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.
G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.
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Originally posted by 2R5 View PostThis gorgeous '55 truck is owned by Diane Mortensen, editor of the Snake River Chapter, SDC in Boise Idaho (and her hubby, Steve).
It was pretty rough when they bought it (ran when parked, derelict). Diane has been the major force in getting it done, and looks just as good up close! Diane beat out lots of belly-button pickups to get her truck in this ad... Thought you might like the back story.Ed Sallia
Dundee, OR
Sol Lucet Omnibus
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KURTRUK
(read it backwards)
Nothing is politically right which is morally wrong. -A. Lincoln
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Originally posted by BobPalma View PostHere's the current menu, Neil:
http://www.allmenus.com/id/twin-falls/3559-the-depot-grill/menu/
Regards
Neil
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I'm happy to say my wife mentioned this commercial to me yesterday, "I saw a commercial with a Studebaker pickup in it, I thought!" I hadn't seen the commercial, other than the mention on the Forum but I told her she was right, she DID saw a Studebaker pickup on TV!
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Commercial was on Fox during the World Series last night in the Chicago land area. That is one Sweeeeeeeet Pick - up. I'm not so crazy about the Bloodhound though.
It probably a good idea to use the Stude truck so Chebby, Dodge or Ford owners would not get their "undies" in a knot over the wrong brand of truck being used or, heaven help us, something like a Toyota Tundra, then the whole "Buy USA" group would really be upset.Last edited by plwindish; 10-28-2013, 10:21 AM.sigpic[SIGPIC]
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