A COE Studebaker? That definately GOT MY ATTENTION!
I wonder what it says on the center Stainless strip? It sure does look like a FORD to me!
UPDATE: I see he did revise his Ad to correct it sort of, after you have a bid you cannot revise the Main Text or Title, so he added more info saying it's a Ford.
I realize this neighbor had no idea what he was selling, but no idea why he thought it was a Stude. apparently it does SAY Ford clearly, if you are looking at it.
I am pretty sure BOTH Red and White Fords and Studebakers were used as Coke Delivery Trucks.