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Thread: New Studebaker Drivers Club Logo on Decals, Pins

  1. #1
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    Question New Studebaker Drivers Club Logo on Decals, Pins

    Is there anyone working on having the new logo made into sewn on crests, or decals, or other logo type items?

    SDClogo_modern_HiRez.jpg
    Mark Hayden
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    We can only asuume that SDC has it in the works. Count me in for a couple.

    Tom

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    I have been wanting a good white background (as in readable) SDC INSIDE application Decal for years, every time we get one, someone gets the bright idea to change it to clear, outside application or square, one color with all of the website and P.O. mailbox info we don't need!

    This MIGHT be a good time to finally do it right this time!
    StudeRich
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    Proud '54 Starliner Owner



  4. #4
    President Member Chris Pile's Avatar
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    I'm ready to snatch a couple patches and decals up...
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    President Member Chris_Dresbach's Avatar
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    I know that Tom Curtis made the new logo. (He's president of my chapter) As of now, I haven't heard anything about making the new logo into decals or anything, but I'm sure it's in the plans.
    Chris Dresbach. South Bend, IND.

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    President Member studebaker-R2-4-me's Avatar
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    Quote Originally Posted by StudeRich View Post
    I have been wanting a good white background (as in readable) SDC INSIDE application Decal for years, every time we get one, someone gets the bright idea to change it to clear, outside application or square, one color with all of the website and P.O. mailbox info we don't need!

    This MIGHT be a good time to finally do it right this time!

    I cut the Logo out with scissors and remove the PO box number.

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  7. #7
    Speedster Member Henry Votel's Avatar
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    Hi Mark and all others,

    Use of the new logo is only currently authorized by the SDC Board for SDC Chapter newsletters and for use in SDC Chapter websites.

    As others have stated more uses are probably being reviewed, but for now that's the limitation we were advised regarding the new logo.

    Stay tuned. . . . .
    Henry Votel,
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    The snail-mail and e-mail addresses are on there for a reason. When a non-member comes up to your vehicle when you are not around it, it becomes clear to them how they can contact SDC.
    Gary L.
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    SDC member since 1968
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    Quote Originally Posted by studegary View Post
    The snail-mail and e-mail addresses are on there for a reason. When a non-member comes up to your vehicle when you are not around it, it becomes clear to them how they can contact SDC.
    I am well aware of that Gary, but as of yet it has never worked that I know of.

    And yes when we had that unattractive Blue on White square decal with the contact info, I have on some non-driver cars cut that info off, but not on the Drivers, I just lived with it. But I do prefer the Red, White, Blue & Black inside applied decals that came out recently, much nicer.
    StudeRich
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    I'd really like to have a shirt with the new logo.

    Randy
    Randy Ridenour
    Frostburg,MD
    1964 GT Hawk

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    Speedster Member Peanut's Avatar
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    Quote Originally Posted by StudeRich View Post
    I am well aware of that Gary, but as of yet it has never worked that I know of.
    I don't know how you'd be able to state that with any amount of certainty. Do you post your name/phone/address near the sticker and ask to be notified if the newbie ends up contacting SDC?

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    I was kinda thinking along the lines of what Peanut said!,it must work to a point.
    Joseph R. Zeiger

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    That info was very important in the formative years of our club. The decision to do so was made by founder Harry Barnes, who wanted to get he word out about SDC in any way that he could. Obviously it worked then. Do we need it now? is another question. Personally, after being involved with Harry, I choose to leave all of the data on my window. You just never know who is reading it and it may be another newbie member. I am surprised how many people I run into that own Studebakers and do not know of SDC!
    1957 Studebaker Champion 2 door. Staten Island, New York.
    The cars that started the madness: My father's 1952 Champion 4 door and neighbor's 51 Champion.

  14. #14
    President Member blackhawk61's Avatar
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    SDC decals and SDC lapel pins

    These are what I am looking for.
    Attached Images Attached Images
    <img src=http://i245.photobucket.com/albums/gg72/blackhawk61/rrhawk.jpg border=0 alt= />
    1961 Hawk ...4-Speed;4bc;Twin Traction


    Ken Byrd
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    Quote Originally Posted by blackhawk61 View Post
    These are what I am looking for.
    Yes, that is the "OLD" SDC Logo used in that window decal you pictured.

    Apparently the "NEW" SDC Logo has only been approved by the Board of Directors for very limited use …according to Post #7 of this older Forum thread: http://forum.studebakerdriversclub.c...ighlight=decal

    I could have since missed it, but do not recall reading anything/anywhere about a specific SDC Board of Directors action to approve the "NEW" SDC Logo across the board for "Window Decals," etc., etc.

  16. #16
    President Member blackhawk61's Avatar
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    Has there been ANY action taken on producing these decals as of yet ?
    <img src=http://i245.photobucket.com/albums/gg72/blackhawk61/rrhawk.jpg border=0 alt= />
    1961 Hawk ...4-Speed;4bc;Twin Traction


    Ken Byrd
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  17. #17
    President Member GThawkwind's Avatar
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    So....... ya' think a tattoo would be taking it to far or...........
    1953 Starlight Coupe ( project)

    I don't know I haven't thought of anything catchy yet , hey look a twinkie

  18. #18
    Golden Hawk Member rockne10's Avatar
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    to
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    A tat would be just too awesome.
    Two tats would be twice as awesome.
    To get two tats would be too expensive.
    Two twinkies ? Too long since I've been able to consume them.

  19. #19
    Golden Hawk Member rockne10's Avatar
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    I have a couple of these:

    P3180105.jpgThese are newer. The phone number and web site are current. They do, however, adhere to the exterior of the window. The unused one in the center is the older one, like you have pictured. It is an inverse image; to be adhered to the interior of the window. The address on it is significantly out of date.

    If I were to offer a suggestion, future decal production should be of the inverse so they can be adhered to the interior and read to the exterior.
    Last edited by rockne10; 03-18-2013 at 10:28 PM.

  20. #20
    President Member PlainBrownR2's Avatar
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    Just for coffee table discussion's sake, there's new, old, and then older. I had this one in my Commander since I bought, so it's been in there before '99. The address may not work, but the "wagon wheel" is still very recognizable.

    1964 Studebaker Commander R2 clone
    1963 Studebaker Daytona Hardtop with no engine or transmission
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    The SDC store at the museum doesn't appear to have any car decals yet. If someone is ambitious enough though, they sell decal material at most hobby stores. Technically, you should probably get SDC permission before you put that up on your car window though. It'd be easier if the club would just do it. Heck, I'd buy one.

    Responding to some of the chatter from 2010, I think a QR "barcode" would be more relevant than a snail mail address in the 21st century. Just sayin'
    '63 Lark Custom, 259 v8, auto, toddler seat

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    Quote Originally Posted by JimC View Post
    >>>I think a QR "barcode" would be more relevant than a snail mail address in the 21st century. Just sayin'
    Just sayin' ...that's an EXCELLENT suggestion!!!
    Last edited by Welcome; 03-19-2013 at 08:11 AM.

  23. #23
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    Didn't realize a second thread were here. Maybe a mod wants to slide the new posts from the other thread over to this one?

    It wouldn't be right "in the eyes of the law", but as I mentioned in the other thread, they do sell decal material at hobby stores. Just be sure no current SDC officers see your black market decal!

    Just an observation: it is concerning that such a great marketing tool is not already in production. Maybe enough commotion will prompt it to happen? If we want to get more members, we need to market everywhere we can, and what better place than our windshields?
    '63 Lark Custom, 259 v8, auto, toddler seat

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    Yes I agree with the INSIDE applied 4 Color Stude. Wheel Design but NOT with a phone number that will be obsolete when we change Turning Wheels Printers.
    StudeRich
    Second Generation Stude Driver
    Proud '54 Starliner Owner



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    Quote Originally Posted by StudeRich View Post
    NOT with a phone number that will be obsolete when we change Turning Wheels Printers.
    It's a pretty safe bet that the club's domain name will probably outlive any phone number or address associated with the club. Ultimately, as long as someone's paying the bills, the domain name should stay with the club for the rest of its existence. I mentioned it in the neighboring thread, but seeing how we live in the 21st century, maybe the domain name printed out and/or a QR barcode would be the best options under/next to the logo on the decal. This is all you need:


    Go ahead, scan it

    (Yes, they can shrink down much smaller!)

    Honestly, when I see stuff like this at a car show or even just on the streets, I'm about 10 million times more likely to just zap it with my phone and look it up right then than if I have to find something to write an address or phone number on, bring it home, look it up later, etc. A club decal is a great thing, and hopefully an updated one will come out someday soon, but if they're going to actually have a use (aside from showing our allegiance to the coolest car club on Earth), they need to appeal to the modern car enthusiast. At least in my humble opinion.
    '63 Lark Custom, 259 v8, auto, toddler seat

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  26. #26
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    And what in the world would you use to decode that sinister looking blob?
    StudeRich
    Second Generation Stude Driver
    Proud '54 Starliner Owner



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    Haha, fair question!

    Those sinister blobs can be decoded by the equally sinister "smartphones" that something like 60% of Americans carry on them nowdays. Some phones come pre-installed with QR code readers, but if not, searching your favorite device's app store for "barcode scanner" will turn up a reader.

    Sure, there are still a lot of folks without smartphones, so actually writing out a web address is a good idea. Still, this technology isn't going away, and in a lot ways is like the microwave, or DVD player, or even computer. At one point they were conveniences that only appealed to "young people", but today, it's tough finding a home without them.

    I'd hate to turn this thread into yet another call for the club to further embrace young adults, but truthfully, if we want the cars of the past generations to survive into the future generations, we need to embrace the culture of the present generation.
    Last edited by JimC; 03-19-2013 at 02:14 AM. Reason: Fixed statistical typo
    '63 Lark Custom, 259 v8, auto, toddler seat

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  28. #28
    President Member PlainBrownR2's Avatar
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    Oh didn't you know Rich? You use your smartphone that everyone's got to scan that blotched postage stamp, which will reveal all sorts of information about the QR code. I'd tell you more, but I don't know how to do it, since this 30 year old still has one of those old timey LG Chocolates(cellphone) on his belt. That's the fatal flaw with completely going to a QR code vs a physical address for SDC. The physical address, which I believe has been around since the inception of the Post Office under Benjamin Franklin, gives a physical location of the building for SDC, and a place to mail all of them there important documents to. Many in our own chapter also do not have smartphones, and quite a few of them still receive chapter newsletters via that clumsy old system of snail mail, as they do not use computers or Internet access at all, so there's a rather large contingent of the population, that will be swept under the rug by completely going to a QR code. So until the physical building is completely removed from the face of the earth(that QR code would probably disappear soon after), or the building is digitized and becomes just an address on a server someplace, that address serves a pretty vital function. Plus it sells people on the idea that it's a legitimate club with a legitimate location, and not some Internet concoction someplace.
    1964 Studebaker Commander R2 clone
    1963 Studebaker Daytona Hardtop with no engine or transmission
    1950 Studebaker 2R5 w/170 six cylinder and 3spd OD
    1955 Studebaker Commander Hardtop w/289 and 3spd OD and Megasquirt port fuel injection(among other things)

  29. #29
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    I'm not saying not to include something in English. What I'm saying is let's not go out of our way to be as inaccessible as possible just because many of our members don't use that technology. Smartphones might not be right for you, but for 6 of the 9 other people standing near you in a public place, they're perfect.

    To help illustrate my point, here's a picture of St. Mary Magdalene church in downtown Omaha:



    Doesn't it seem odd to have that pretty door three stories up, and with that fire escape? Interestingly enough, that third story used to be ground level! (The shorter addition came much later.) In the effort to improve public transit in Omaha around the turn of the century, they excavated the streets around the church for the new trolley cars to go in. EDIT TO ADD; After doing a little digging, I turned up this photo taken prior to the street excavation, where you can clearly see the present day third floor serving as "ground level":



    Unfortunately, after doing the excavating for the trolley system there was a problem - while the building was deep enough that it didn't have to be demolished, neither of the two levels of their basement had any doors at the time! While work was done to rebuild the exterior, cut out doorways, and in other ways preserve the church, the congregation had to climb a ladder every mass to get into the church.

    So where am I going with this? What if they decided not to refit their building, and instead insisted that the church stay the same even though the world around them literally changed? What if they said that for all time, if you wanted to go to their church, you were climbing that ladder every mass? Sure, the die-hard members would remain faithful, but would they have attracted anyone else? If you asked me to climb a two story ladder to go to church, I'd just stay home, thank you very much.

    My point is that in this day and age, we have two options. We either stick to how we've always done it and ask potential members to climb the two story ladder to get in the door, or we blow a hole in the basement wall and make it as easy as we can to get them inside. (They can climb all those steps once they're in there! )

    Who are these decals for? Are they just bragging rights for us? In that case, why even have an address or phone number? Let's strip it down to the logo, and if anything, just throw in a slogan like "This makes me cooler than you" or whatnot to really rub it in that we're special. OR maybe the purpose of these decals is to let other people know there's a club for these cars, and prompt them to come join us. If that is the case (and I'd argue that it is) then we need to meet people where they are. Like it or not, the majority of people are using smartphones today. They look up websites on the spot. They scan QR codes. They update facebook while they're still looking at that cool car they just saw parked at the bank. That's life. I'm sensitive to the fact that not everyone does this, and that especially in our demographically older club, many of the members might not have this technology. But again, these things aren't meant to attract people who are already members.

    I'll be the first to admit that this is a little, seemingly trivial thing. But it's true that the devil is in the details. We ignore an opportunity to talk about the club here, pass an opportunity there, things pile up, and this club withers up and dies. When I attend my local chapter meeting and realize that I'm the youngest person in the room by more than a decade, I see a problem, a great big one that needs to be addressed in every possible way, even the trivial little ones. My car is parked outside most of the time. People are always stopping, looking in windows, and yes, pulling out their smartphones to take pictures. I can look out my window and see that there is a lot of interest in these cars. So to me, it would make sense to try and feed off that, and give those people who already have their smartphones out something to look up. You never know what might come of that.

    Bottom line, if we really want this club to survive, we need to show it and embrace the 21st century, even if we don't want to live in it ourselves. Otherwise, we just start to look a lot like a certain board of directors from the 60's who put the final nail into a certain auto maker's coffin.
    Last edited by JimC; 03-19-2013 at 08:12 AM. Reason: Found period photo of St. Mary's
    '63 Lark Custom, 259 v8, auto, toddler seat

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  30. #30
    President Member Chris Pile's Avatar
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    Well said, jim!
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  31. #31
    Chief Cat Herder showbizkid's Avatar
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    Merged a couple of threads here for more comprehensive discussions.

    Clark in San Diego
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    So many good points being made and so many real concerns being expressed in this newly combined thread!!!

    Believe that area code and phone number that appears on those old SDC window decals is owned by the current contractor for the SDC Membership Secretary position …a privately owned company (Cornerstone Registrations, LTD.). In just 3 months our SDC Board of Directors at their annual meeting is to award a new contract to one of the bidders for the "SDC Membership Secretary" position.

    Perhaps the time has now come for the "other not-for-profit Studebaker enthusiast organization" that already has a well-established "brick & mortar" operation, is open 356 days a year, has an existing dedicated toll-free phone number, and already handles their "membership registrations" internally like the Studebaker National Museum to step into this picture. More & more of our dwindling SDC financial resources is continually going to more & more outside private contractors. Those monies could be kept within the Studebaker not-for-profit organizations to help maintain …AND …grow BOTH existing Studebaker enthusiast organizations namely; The Studebaker Drivers Club, Inc. & the Studebaker National Museum. Could be a win-win proposition!!!
    Last edited by Welcome; 03-19-2013 at 12:25 PM.

  33. #33
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    I have a friend who is in the business of making signs and vinyl signs, wraps, etc. He is helping me restore my truck. If you get everything worked out and can decide what logo you want, I can get a product out. I can get prices from him for mass production stickers. I have thought of this before but do not want to step on any toes. If interested please contact me.

  34. #34
    Silver Hawk Member StudeDave57's Avatar
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    Be careful about going off on your own with a project like this.

    It wasn't too long ago that I tried to do something for IDYSD and was shot down.
    It didn't seem to matter that all profits would've gone to SDC and/or my local chapter.

    Maybe I should not have asked permission from the powers that be?
    Last edited by StudeDave57; 03-19-2013 at 07:13 PM. Reason: added a few words (to be more clear)
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    It's easier to ask forgiveness than permission, right? How angry could the club be when you bring 'em a big'ol check?

    In all seriousness though, the club does technically own the rights to their logo, the name, and all the other identifying stuff, so the letter of the law says you need their permission to use those things. That being said, would they go through the bad publicity and make themselves look like a jerk by suing someone for doing something that benefits the club and that the membership has been clamoring about for three years, which they still just haven't gotten around to? Probably not. That still wouldn't make it right to do.

    I'm pretty sure the occasional person making their own graphic for the window of their own car is probably never going to get in any serious trouble. I wouldn't advise trying to do anything that you would ever sell though. The club does own the identifying marks, so they should ultimately be the ones spearheading a project like this.

    Doesn't mean we can't bug the leadership about it until they do though
    '63 Lark Custom, 259 v8, auto, toddler seat

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  36. #36
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    A Trademark owner is required to police and enforce control of the usage of their Trademarks. Otherwise, they lose the Trademark. I used to be the one that monitored the use of SDC Trademarks for SDC.
    Gary L.
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  37. #37
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    I agree Gary. The club needs to be controlling the use of the logo and doing these sorts of things. I just wish they would. It's a great opportunity that's being missed.

  38. #38
    President Member 50starlite's Avatar
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    Wow, a bar code for SDC!! How unique! (satire, satire)
    Really though, it should be there somewhere.

    Dick

  39. #39
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    Quote Originally Posted by JimC View Post
    >>>Doesn't mean we can't bug the leadership about it until they do though
    Maybe, just maybe there are still pending licensing/usage/purchasing agreements related to that 'newer' SDC Logo (& most all design/artwork related to the SDC since 2009). As I recall there was a whole lot of "design/artwork" (to the tune of about $35,000.00) done that was not initially (maybe still has not been paid for by our SDC), but paid for out of the pockets of a "generous supporter" of our Studebaker hobby …our SNM & …our SDC.

  40. #40
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    OUCH, Ouch, ouch!!! That is a whole LOT of Cash for one simple, small Logo!

    And all of it except the outline, was copied from the
    '63-'64 Studebaker Corp. Brochures. Give ME a call if you need "Since 1962", and "Drivers Club Inc." typed up for $34,500.00, I am your Man!

    I guess we better enjoy this thing and Post it Everywhere!!



    Last edited by StudeRich; 03-19-2013 at 05:30 PM.
    StudeRich
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