Has anyone else seen the new Viagra commercial featuring the black 1969 Camaro SS? It ought to be a real hit among gearheads, since the Camaro is easily the most dominant element of the entire advertisement.
Handsome, upper-50s baby boomer is out for a drive across a desolate portion of countryside on a dry, hot summer afternoon. A wisp of steam is seen coming from between the Camaro's hood and header panel, suggesting "something is wrong." Baby Boomer recognizes "something is wrong" and "takes charge," "knows what to do," "knows what he has to do," (hint, hint; this is a Viagra ad, in case you've forgotten) and pulls off into an aging, but open-for-business, gas station.
He buys a quart of drinking water from the cooler(!) and raises the Camaro's hood. In a moment of technical oversight (or ignorance) from the ad's writers, he adds the cold drinking water to the Camaro's radiator and thus "solves the problem," having known "what to do," "when the time came," the voiceover tells us.
He continues on his way and dusk falls. It's finally dark as the Camaro is seen driving down what we presume is a southwest U.S. suburban street, and he pulls in the 2-car garage next to the family truckster SUV. The door closes, the camera fades back to the street, and a light comes on in an upstairs dormer window. (Why he needs a light in the bedroom is curious; perhaps, in that he appears to be approaching 60 years old, maybe he didn't want to trip on anything! <GGG>.)
Anyway, it's a cute ad with one helluvan appeal to the target audience of aging baby boomers/gearheads. Since 1969 Camaro SSs have wide acceptance, the ad should be effective and demands the target viewer's attention throughout. Well done, save the oversight of adding refrigerated water to an overheated car in the desert. <more GGG>. BP