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Thread: Showroom Banners - what was the first and what was the last?

  1. #1
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    Showroom Banners - what was the first and what was the last?

    Richard Quinn currently has a 1947 Banner shown below for sale on E-bay. I've never seen a Banner from that time period and it got me to wondering when Studebaker started using banners for their autos. I have some 1938 literature that shows banners that the dealer could order so they were readily available at least by 1938.
    Was the last Banner Studebaker the Bonneville Record Banner? I don't recall any 1965 or 1966 banners but perhaps Stu Chapman has a closet full of 1966 banners that never got used.


    IMG_0941.JPG

    https://www.ebay.com/sch/studeq/m.ht...p2047675.l2562

  2. #2
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    The last year for the silk type banners was 1963. In 64 they used a heavy paper type. Therewere 5 different, see images below. I am not aware of anything that would be termed a "banner" in 1965-66. As for the first I am not sure, believe 1937.
    composite labeled.jpgcomposite2 copy.jpg
    Richard Quinn
    Editor emeritus: Antique Studebaker Review

  3. #3
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    Quote Originally Posted by Studebaker Wheel View Post
    I am not aware of anything that would be termed a "banner" in 1965-66.
    60 X 42 1966 paper showroom banner:

    20190519_154455.jpg
    1966 Daytona Sport Sedan - Richelieu Blue

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    3 section 1966 cardboard showroom banner - looks like is was designed to join at the ends to be formed into a triangle and hung, with each section measuring 16 X 21:

    20190519_175015.jpg
    Last edited by allen04084; Yesterday at 03:25 PM.
    1966 Daytona Sport Sedan - Richelieu Blue

  5. #5
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    Quote Originally Posted by allen04084 View Post
    3 section 1966 cardboard showroom banner - looks like is was designed to join at the ends to be be formed into a triangle and hung, with each section measuring 16 X 21:

    20190519_175015.jpg
    I have those in the original shipping box along with ceiling danglers etc. Just didn't think they qualified as banners, but maybe so.
    Richard Quinn
    Editor emeritus: Antique Studebaker Review

  6. #6
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    Very cool. Glad to see these are out there. I have the danglers as well.

  7. #7
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    You are right they technically aren't banners. Perhaps dealer promotional material is a better description.

  8. #8
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    I don't know about earlier banners, but here is a pic of one of the 3 cloth banners that were available in 1938. They also had paper that were similar.
    IMG_5280.jpg
    George Rohrbach

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