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Thread: 1963 Lark ad from Seattle Times

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    1963 Lark ad from Seattle Times

    I found this ad in an online archive of the Seattle Times, from the December 10, 1962 edition. The list of Puget Sound area and other Washington State Studebaker dealers caught my eye and I thought other folks might be interested.
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    President Member BRUCESTUDE's Avatar
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    Cool! Interesting to note that Snoqualmie had a dealer, especially this late in the game....

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    Golden Hawk Member StudeRich's Avatar
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    Yes even all the way up to the Canadian Border in Everson at J and L, we have at least 3 of the Cars they sold here now.
    StudeRich
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    Proud '54 Starliner Owner




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    Golden Hawk Member BobPalma's Avatar
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    That was typical of a factory ad in which the local dealer names would be stripped in below the stock ad.

    Here are two more, including the same ad in the Indianapolis (central Indiana) market.

    Click to enlarge. ('Sure were a lot of Studebaker dealers in Chicagoland; the second ad. Late in 1958, I accompanied my Dad to Gorman Motors in Oak Park. Age 12. While I oogled the new 1959 Larks on the showroom floor, he was trading our 1953 DeSoto Firedome -yes, it had a hemi- toward a nice, used, turquoise and white 1957 Commander DeLuxe 4-door for the family's "new" car.)

    63studeadindy0002.jpg 63studeadchicago0002.jpg

    'Note that the first ad mentions that you can have a "supercharged Avanti engine" for only about $17 a month more on your 36-month loan! BP
    We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

    Ayn Rand:
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    G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

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    Golden Hawk Member BobPalma's Avatar
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    Here's a similar ad that was too large to scan all at once, so I had to scan it in two parts.

    As you can imagine, the Avanti is the upper half of the ad and the Lark Custom, the lower half. Click to enlarge:

    63studeadhalf.jpg

    63studeadtophalf.jpg

    BP
    We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

    Ayn Rand:
    "You can avoid reality, but you cannot avoid the consequences of avoiding reality."

    G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

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    Golden Hawk Member 8E45E's Avatar
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    Large format newspaper 1963 Studebaker of Canada ad where the emphasis is more on their acquisitions than the cars. Handwriting on the wall??




    Craig

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    President Member Scott's Avatar
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    What I wish we could have in TW are letters from Studebaker buyers that actually were won over from another brand. That would be fun reading. I remember seeing one or two that were sent to Studebaker HQ back then.
    My father traded in a great 1956 Chevy with power options for the first 1960 Corvair in Minnesota. He said it was by far the worst car he ever owned - right from the showroom floor.
    "Madness...is the exception in individuals, but the rule in groups" - Nietzsche.

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    Scott,
    The same goes for my family. Back in 1955 we had just emigrated to Medicine Hat, Alberta, Canada from jolly old England. First we had a Hillman (it was all we were familiar with and most likely all we could afford), then a 1955 Chevrolet 210 (I think) 2 door post and lastly purchased a 1956 Commander 4 door, 289, 4 bbl with overdrive. It was a terrific automobile that was heads and shoulders above the Chev. That was my indoctrination into Studebakers and it has held for the rest of my life. I wouldn't be here on the forum if it hadn't been for that Commander. My older brother used to race other school kids in their fathers' rides and seldom lost.
    As an aside, it appears I still own 5 items made from the various Studebaker divisions.
    Bill

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    Does the bulldog with an "S" on the side in the Seattle ad have any special significance?

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    President Member (S)'s Avatar
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    The dealer in Snoqualmie was a long time Studebaker dealer, even after '64. The Family was heavily involved in SDC for years (Seattle Chapter Co-founders?) and has some nice rides! Pretty sure there was a write up in TW about them. Around here, we had a few dealer strong holds or remnants from them lasting until the early 1980's.

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    President Member Scott's Avatar
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    Nice story! It's hard for me to imagine a Hillman doing well in Alberta.
    Quote Originally Posted by Buzzard View Post
    Scott,
    The same goes for my family. Back in 1955 we had just emigrated to Medicine Hat, Alberta, Canada from jolly old England. First we had a Hillman (it was all we were familiar with and most likely all we could afford), then a 1955 Chevrolet 210 (I think) 2 door post and lastly purchased a 1956 Commander 4 door, 289, 4 bbl with overdrive. It was a terrific automobile that was heads and shoulders above the Chev. That was my indoctrination into Studebakers and it has held for the rest of my life. I wouldn't be here on the forum if it hadn't been for that Commander. My older brother used to race other school kids in their fathers' rides and seldom lost.
    As an aside, it appears I still own 5 items made from the various Studebaker divisions.
    Bill
    "Madness...is the exception in individuals, but the rule in groups" - Nietzsche.

  12. #12
    Golden Hawk Member BobPalma's Avatar
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    Quote Originally Posted by OldJoe View Post
    Does the bulldog with an "S" on the side in the Seattle ad have any special significance?
    Sure, Joe; it's for Studebaker! BP
    We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

    Ayn Rand:
    "You can avoid reality, but you cannot avoid the consequences of avoiding reality."

    G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

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    Ha! I got that Bob. Was the dog a special mascot for the 1963 advertising campaign? Sherwood Egbert's pet? Why a bulldog? What's he/she got to do with Studebaker and the Lark? What's the history, if you know?

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    Golden Hawk Member BobPalma's Avatar
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    Quote Originally Posted by OldJoe View Post
    Ha! I got that Bob. Was the dog a special mascot for the 1963 advertising campaign? Sherwood Egbert's pet? Why a bulldog? What's he/she got to do with Studebaker and the Lark? What's the history, if you know?
    You've got me on those questions, Joe. AFAIK, there was no dog / bulldog central to any 1963 advertising campaign. 'Probably just something the advertising company dreamed up for that one ad. BP
    We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

    Ayn Rand:
    "You can avoid reality, but you cannot avoid the consequences of avoiding reality."

    G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

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    The dog was the mascot of Dotre Dame, Before the drunk Leprecaun....

    https://www.indystar.com/story/sport...ups/573683002/

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    Golden Hawk Member BobPalma's Avatar
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    Quote Originally Posted by (S) View Post
    The dog was the mascot of Dotre Dame, Before the drunk Leprecaun....

    https://www.indystar.com/story/sport...ups/573683002/

    I had thought about that, Mike, but realized I was thinking of the Butler University Bulldog here in Indianapolis.

    According to that Indianapolis Star link, Note Dame's prior mascot was an Irish Terrier.

    (Quote from that article, "Notre Dame once was represented by Irish terrier dogs. The first, named Brick Top Shaun Rhu, was presented to Knute Rockne during the weekend of the Notre Dame-Navy game in 1932.")

    BP




    We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

    Ayn Rand:
    "You can avoid reality, but you cannot avoid the consequences of avoiding reality."

    G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

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    President Member ddub's Avatar
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    I was interested to not in the original ad that there was no dealer in Everett (my home town). There had been a long time successful dealership, Paddock Motors, there in my childhood. I remember visiting it with my dad in his 39 Commander. None in Tacoma either. I wonder if a dealership had to pay to be in the ad.
    Don Wilson, Centralia, WA

    40 Champion 4 door*
    50 Champion 2 door*
    53 Commander K Auto*
    53 Commander K overdrive*
    55 President Speedster
    62 GT 4Speed*
    63 Avanti R1
    64 Champ 1/2 ton

    * Formerly owned

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    Golden Hawk Member StudeRich's Avatar
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    AND, don't forget to Watch Mr. Ed Thursday at 7:30 PM on Channel 8!

    63 Lark Cruiser AD.jpg
    StudeRich
    Second Generation Stude Driver,
    Proud '54 Starliner Owner




  19. #19
    President Member Dwain G.'s Avatar
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    Quote Originally Posted by StudeRich View Post
    Yes even all the way up to the Canadian Border in Everson at J and L, we have at least 3 of the Cars they sold here now.
    My Avanti was one of two sold by J & L.

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