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Thread: NEW Vertical Format Turning Wheels -Opinions

  1. #41
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    My copy arrived today. Yes, it will take a little getting used to.

    Also received my annual "respond or else" letter that all life members get every year. I'll have it in the mail tomorrow.
    Mike Sal

  2. #42
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    The first issue, may not be the best indication of whatever may come? I never heard any reason stated that landscape photos would not be possible! If this is actually the case and continues to be utilized whenever appropriate, I see no downside. If it is, somehow a possibility, I think it would be a huge benefit, if there could be a three page fold out of a car on one or both sides, in every issue!

    Mark
    Last edited by S2Deluxe; 12-27-2017 at 01:18 AM.


    S2Deluxe = (5H - C3).

  3. #43
    Silver Hawk Member Milaca's Avatar
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    If it has been decided that only portrait photos will be used, it will take some creativity to get a cover-worthy photo. The best possible portrait photo of a Studebaker that I can think of would be of a Studebaker driving through a giant Sequoia tree in northern California. Note to SDC members in northern California, please send in cover photos...

    On a side note in regards to the previously mentioned Life Membership, I paid $375 back on February 1993 for my life membership. That was a LOT of money to me back then as a 21 year old. That was almost as much money as I paid for my first Studebaker Lark! I have never regretted investing that money however, as Turning Wheels has never disappointed me.

    In the middle of MinneSTUDEa.

  4. #44
    Golden Hawk Member rockne10's Avatar
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    Quote Originally Posted by S2Deluxe View Post
    ... if there could be a three page fold out of a car on one or both sides, in every issue!
    11X24 CENTERFOLD! CENTERFOLD! CENTERFOLD!

  5. #45
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    Quote Originally Posted by rockne10 View Post
    11X24 CENTERFOLD! CENTERFOLD! CENTERFOLD!
    Shush. My jealous wife might hear you!

    Mark


    S2Deluxe = (5H - C3).

  6. #46
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    Got mine yesterday and I think the old style was easier to read because it opened more easily and wider. But this is minor. The new magazine is impressive and the content this month is great! As someone posted here earlier, we should be grateful to have such a well produced publication for our club.

  7. #47
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    Good job on the new format. Very rich looking; glossy pages and vibrant color. Professional appearance. Hard to believe it's saving money! But I do have to agree about the horizontal cover photos. And I, too, found it difficult to lay flat and read on the table. Minor issues, with all the improvements, but notable. I guess I liked the old format because it was "DIFFERENT BY DESIGN!". Enough said and I'm moving on. Hopefully I will enjoy the read for many years to come. Thankfully we still get a printed magazine every month and mailed to us. Ooohhh, like the centerfold idea!
    Last edited by Devan; 12-27-2017 at 11:11 AM. Reason: add

  8. #48
    President Member Corley's Avatar
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    And yet, with all this new stuff, no one has asked for a "scratch n sniff" issue? Do they make those in exhaust fumes smell?
    Corley

  9. #49
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    Studebakers are indeed unique and I believe the uniqueness of the old format reflected that. The new format now is no more unique than a multitude of other publications.Call me old fashioned but so is my Studebaker. I wouln't have it any other way.

  10. #50
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    I received my issue yesterday and like it.
    Randy Ridenour
    Frostburg,MD
    1964 GT Hawk

  11. #51
    Golden Hawk Member rockne10's Avatar
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    Quote Originally Posted by Corley View Post
    ... a "scratch n sniff" issue? Do they make those in exhaust fumes smell?
    Easiest odor would probably be 90W gear lube.

  12. #52
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    Quote Originally Posted by Stu Chapman View Post
    Thank you. I'm very impressed. Great job Ann.

    Stu Chapman
    Very nice , I just got my Dec issue just before Christmas so I doubt that I will get this for a month yet.
    Evan Severson

  13. #53
    Commander Member 51Starlite's Avatar
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    Love the new format and all in color...should bring more advertisers too. Congrats to Ann Turner & the whole TW's team, thank you for your awesome contributions and service over the years with many more to look forward to.
    Ric

    Los Angeles Chapter
    www.studebakersla.com

    '51 Champion Starlight
    '56 President Pinehurst




  14. #54
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    I received mine January 2nd. This has the look of a publication that could be sold at a good news stand. Since there can be additional even number of pages added, I would hope we could have some "how to" articles publish with photographs.

    Bob Miles
    Tucson AZ

  15. #55
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    Good input on the "how to" Bob

    Quote Originally Posted by 6hk71400 View Post
    I received mine January 2nd. This has the look of a publication that could be sold at a good news stand. Since there can be additional even number of pages added, I would hope we could have some "how to" articles publish with photographs.

    Bob Miles
    Tucson AZ
    Joseph R. Zeiger

  16. #56
    President Member TWChamp's Avatar
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    I can't worry about the magazine format, I'm worried about my Champion freezing it's rear end in sub zero temps.

  17. #57
    Silver Hawk Member Milaca's Avatar
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    Quote Originally Posted by 6hk71400 View Post
    I received mine January 2nd. This has the look of a publication that could be sold at a good news stand. Since there can be additional even number of pages added, I would hope we could have some "how to" articles publish with photographs.

    Bob Miles
    Tucson AZ
    January 2nd? Bob, are you a time traveler?

    In the middle of MinneSTUDEa.

  18. #58
    President Member r1lark's Avatar
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    Oh wow, oh wow, oh wow!! I absolutely love it! The 'all color' pages, the paper, the binding, the format, it is a great change IMHO. Kudos to all who were involved, especially Ann Turner!

    In addition to the all color pages and the nice paper, the club is saving at least $15K per year -- to me, this is a win-win.

    Can you tell that I like it?
    Last edited by r1lark; 12-29-2017 at 06:35 AM. Reason: corrected savings amount to $15K
    Paul
    Winston-Salem, NC
    Visit The Studebaker Skytop Registry website at: www.studebakerskytop.com

  19. #59
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    Got mine in Arizona yesterday. Love it! As they say "a change is as good as a rest". Now maybe Ann can get some much needed rest.
    Bill

  20. #60
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    I like it!

  21. #61
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    Quote Originally Posted by r1lark View Post
    Oh wow, oh wow, oh wow!! I absolutely love it! The 'all color' pages, the paper, the binding, the format, it is a great change IMHO. Kudos to all who were involved, especially Ann Turner!

    In addition to the all color pages and the nice paper, the club is saving at least $35K per year -- to me, this is a win-win.

    Can you tell that I like it?
    According to the SDC President (post #28), the saving is "around 15K per year", not your "at least $35K per year." To me, that is a major difference.
    Gary L.
    Wappinger, NY

    SDC member since 1968
    Studebaker enthusiast much longer

  22. #62
    President Member r1lark's Avatar
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    Quote Originally Posted by studegary View Post
    According to the SDC President (post #28), the saving is "around 15K per year", not your "at least $35K per year." To me, that is a major difference.
    Yep, you are correct Gary........looks like I fat fingered a '3' instead of a '1'.

    But I still like the new look just as much!!
    Paul
    Winston-Salem, NC
    Visit The Studebaker Skytop Registry website at: www.studebakerskytop.com

  23. #63
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    Hi

    The new format strikes me as fine, takes nothing away from the information contained, is very professional in appearance. For those images that benefit or demand a landscape layout such as original 8 X 10 factory photographs, either a center spread or placed vertically on the page will be acceptable.

    Steve

  24. #64
    Silver Hawk Member jclary's Avatar
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    Usually, when I quote someone's posting, I comment UNDER their post. However, in this instance, I thought I would place this one under my comment. Since Tom's posting, subsequent remarks have referenced his post. I thought I could help readers not have to scroll back to another page for "context."

    In this case, I want to make an additional point. I'm happy to see that People in such important SDC positions, are actually reading, and participating in this forum. I didn't discover the forum until 2008, and compared to some of you, came to the "forum game" after over three decades of SDC membership. While not every forum member is an SDC member, this venue is an important development in our collective communication experience. To me, as important as the founding of the SDC, and subsequent development of Turning Wheels. Additionally, I view the forum with the attitude of "Tools Available," I don't see the forum as a threat to Turning Wheels, but another "Tool" to further the experience, and enhance the prospect of continued survival of our interest group. I have had my new format Turning Wheels for a couple of weeks, but due to other responsibilities, only removed it from the plastic mailer today. I like what I see!

    I'm encouraged to see current SDC officers, and contributors participating here.
    (To me, it seems not many have until recent) I also value the participation of past officers & contributors to Turning Wheels, and club functions. Your experienced opinions and participation here are of great value. I think of "Turning Wheels," and this forum like two different appliances in your kitchen. Turning Wheels is like your KITCHEN STOVE...it's where the big meals get cooked! It is not only the dominant tool for heavy work, but a show piece, of substance, indicating "WE ARE SERIOUS IN OUR COMMITMENT/PURPOSE!" I see the FORUMS like the "MICROWAVE"...a quick convenience, with near instant service, and unique capabilities. We've had these two tools for decades, and both have undergone "upgrades" over the years. Both have important roles, and overlapping abilities, but neither have supplanted the other. I have seen folks post emergency needs on the forum and have solutions provided in minutes.

    That is one of the valuable developments that came with forum participation. While at car shows, cruise-in events, or family gatherings, I doubt that showing a prospect a website, will ever make the WOW! impression of an "IN PRINT" Turning Wheels! The best special interest Auto publication of such narrow focus.

    Having our SDC "functionaries" communicating, reading & posting here, in my opinion, advances our overall experience and provides an exchange of ideas that should allow for better operation unavailable through traditional methods.


    Quote Originally Posted by Tom Curtis View Post
    Just 10 short years ago, SDC printed 3,000 more monthly issues than today’s club population warrants at 10,000. And it is entirely possible given the median age of our membership, that 10 years from now, we might perhaps only need 7,000 issues(members). We cannot underestimate the value of our recent upgrade of Turning Wheels and the the financial benefit from our annual savings of around $15,000. The elephant in the room is the cost in current dollars to carry the life members is $13,000 annually and that is AFTER the implementation of the new annual renewal program to help manage this program. The clean up of the Life Members purged over $3,000 annually.

    No one can accurately predict where postal rates are headed and who knows what year that the printing industry might fall victim to electronic publishing. And at what annual fee members would still be willing to pay to receive the magazine.
    There have been a few references in the favorable comments to the Avanti Magazine. But remember that AOAI is published only once each quarter. 4 issues v 12 annually. Think of that..Ann Turner has to create 50 pages of content every 30 days!? Will we be so lucky in the future??

    I’m with Jeff T on this issue that it is great that we have the monthly magazine with its fresh,new styling, but we can never take it for granted. We have not raised our annual dues since 2011, and it is our hope to hold that at least one more year.

    My last comment relates to future, outside advertising. Viagra..unlikely. Tires.. more likely.

    Merry Christmas to all Drivers Club Members throughout the world, Tom
    John Clary
    Greer, SC
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    SDC member since 1975

  25. #65
    President Member Avantidon's Avatar
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    John. Thank You for your Post. I have been a forum member for over ten years and while I read the forum every day I do not post daily. In this thread, I have not posted until now, but have read every post and will continue to do so. What you have seen in the January issue of Turning Wheels is just the beginning as we will continue to tweak it as we move forward through the year. There will be some experimenting in many areas, some new features and more. The input that is being given here will be and is being considered. Some is practical and some may not be but all is important. Thank you and everyone else who has taken time to reflect on this change and provided us who are involved with this project more food for thought.
    See you in the future as I write about our past

  26. #66
    Silver Hawk Member bezhawk's Avatar
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    I think they should pay Lew Schucart a royalty.. The thinner paper isn't much of a cost savings, and would make it a better magazine to use the thicker paper. That is my only critique .
    Bez Auto Alchemy
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  27. #67
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    Got the NEW TWs Today, and am pleased with it all around. the only thing I'm concerned about,or may end up being concerned about is the paper liner no longer says
    DO NOT BEND , I realize it shouldn't be needed with the conventional design, but who knows ?
    Joseph R. Zeiger

  28. #68
    President Member Avantidon's Avatar
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    Joe, that's already been addressed and if all goes right the next issue's carrier sheet will have a big bold DO NOT BEND placed on it
    See you in the future as I write about our past

  29. #69
    Silver Hawk Member Milaca's Avatar
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    How much additional money would be saved if the plastic bag was eliminated? Other magazines I receive (such as Motor Trend) have no bag.

    In the middle of MinneSTUDEa.

  30. #70
    President Member TWChamp's Avatar
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    Quote Originally Posted by Milaca View Post
    How much additional money would be saved if the plastic bag was eliminated? Other magazines I receive (such as Motor Trend) have no bag.
    I've never had a damaged magazine with the plastic bag.
    Other magazines with no protection often come with torn and wrinkled covers.

  31. #71
    President Member Corley's Avatar
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    Forgot to mention, the cover of the 1st new format magazine shows exactly the right driver. The car is not my fav., (personal preference), but the driver is perfect.

  32. #72
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    Two thing happened in December, first i got my new membership card saying a member since 1975. Next was the anxious anticipation feeling of waiting for TW to arrive. It did not Disappoint . With the wrapper on the cover and Ted focused on the trip in front of him, and all the other great content, I am looking forward to another 40 years, I am on my second file cabinet. Thanks to all that make it happen

  33. #73
    President Member StudeNewby's Avatar
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    I like it a lot, and it promises to only get better. Kudos to Ann and all involved. And I hope the new format attracts additional advertisers, whether they are collector-car specific or not. If they advertise, then they are paying, and that puts more money into the SDC coffers. Better quality magazine + publishing savings + more revenue = a solid win!
    Mike Davis
    Regional Manager, North Carolina
    1964 Champ 8E7-122 "Stuey"

  34. #74
    Silver Hawk Member Chris Pile's Avatar
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    Tuesday, the 2nd - just got the new format TW. Awesome as usual.
    The only difference between death and taxes is that death does not grow worse every time Congress convenes. - Will Rogers

  35. #75
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    Got mine on Dec 30 -- almost a week later than usual. Still worth the wait!

  36. #76
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    My TW made its way to my mail box here in SE Florida today. I'm all in......
    ed ellis



    the "SUPER COUPE"

  37. #77
    President Member Kurt's Avatar
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    I got mine Tuesday. I really like it. My wife even commented on it. She really doesn’t have much interest in Studes. So it caught her attention. Time marches on and things change. To me this change is a positive one.
    1962 Champ

    51 Commander 4 door

  38. #78
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    KEEP THE PLASTIC BAG MAILER, PLEASE! It was only a few years ago that members lobbied for the plastic bag. We were graciously heard. Before their use I would regularly receive torn and/or dirty copies. Sometimes only the cover! Let's not move backwards. Perhaps the suggestion of retail sales should be looked into. Airports are good magazine markets.

  39. #79
    President Member Avantidon's Avatar
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    Devan NO FEAR!!! Plastic bags are here to stay as most magazines use them today. In fact all that I receive excluding Old Cars Weekly use them
    See you in the future as I write about our past

  40. #80
    President Member Xcalibur's Avatar
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    Previous format was unique and especially useful for cover photos. Who cares about the inside lay-out... really. Color is, of course, nice.

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