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Thread: NEW Vertical Format Turning Wheels -Opinions

  1. #1
    Golden Hawk Member StudeRich's Avatar
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    Question NEW Vertical Format Turning Wheels -Opinions

    I think that most of the changes ARE improvements! Looks VERY GOOD!
    Nice Glossy, Color inside Pages that are thinner.
    Excellent Job!

    The only improvement I really would like to see is, to have the Inside and Rear Cover Pictures turned back to how they were, Horizontal.
    CARS which if you recall is what it is about, only look proper; Close up, Large, Clear and Horizontal!

    And as our Late, Great TW Co-Editor Art Unger, always would say: "and with a great background, without trees growing out of the roofs"! Not that we have any of the later, I think Ann and others understand that.

    I mean, really, how hard IS IT after viewing the inside and rear Cover, to turn it Vertical when reading the contents?

    Most Cars are NOT shaped like A Trident Missile, so do not work photographed Vertically, with MOST of the Picture being background. If we ever find a SIX Story Studebaker, it will work Great! Maybe the Administration Building?

    A very good example is the New Jan. 2018 Front Cover.
    A very wise choice was made to choose a Photo that only shows the Front of George Krem's '64 Challenger "Brown Wrapper".

    Full-on Side views will not work well. The Cover however, was nicely re-designed for the New format, so probably should remain Vertical.

    These are not only my Personal opinions for the Two Cents they are worth, but also several others.

    I don't know, maybe some of you would prefer TWO Front Cover Photos, since a Car will only take HALF of the Vertical Front Cover space.
    Last edited by StudeRich; 12-23-2017 at 08:37 PM.
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  2. #2
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    I have yet to get Mine, it really does not matter and lets just live with what it is.
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    President Member DougHolverson's Avatar
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    After being through being a teacher's unfavorite in a dying and dysfunctional school district, the Farm Crisis, three downsizing layoffs, Capital City and Heroes World, two of what Dr. Owleus calls mobbings in fandom, Fun Rockets, and bonehead body man, a silly change to a 'zine isn't much to fret about.
    1963 Champ "Daisy Stu Bludebaker"- sometimes driver
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    Had to make a quick decision a couple of weeks ago. There was a wasp on the window sill inside my office, my choice was Turning Wheels or a vertical format magazine. TW was totally worthless as a rolled entity so I chose the vertical format which rolled much easier and killed the dang thing. Therefore, I much prefer the vertical format.

    The deals done so let's get on with other issues that might have some relevance.

    Bob
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  5. #5
    Golden Hawk Member StudeRich's Avatar
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    Of course the Vertical Format is a done deal, but the Cover Photos are NOT.

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    So what other magazines do You subscribe to that lays the pics out the way you want TWs to follow suit with ?

    Quote Originally Posted by StudeRich View Post
    Of course the Vertical Format is a done deal, but the Cover Photos are NOT.
    Joseph R. Zeiger

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    The only concern I have with the new format is the ad content. Will we start seeing outside ads such as those in other magazines? I love Hemmings classic car but I don't need a watch or a cell phone or viagra ad in my car magazine. Otherwise, as much as i liked the old layout, the new magazine is beautifully done and a lot of thought went into it. Thanks to all involved.

    Nate

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    I just finished reading January. I much prefer this new format. Really clean.

  9. #9
    Silver Hawk Member StudeDave57's Avatar
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    Quote Originally Posted by 63t-cab View Post
    So what other magazines do You subscribe to that lays the pics out the way you want TWs to follow suit with ?
    None that are as good as Turning Wheels.
    And THAT is the point....


    Once Dad (StudeRich) and I first saw the new issue- I had a few thoughts~

    • How hard would it be to go with landscape photos on just the inside/outside of the back cover?
    • How hard would it be to have a few landscape photos somewhere within the magazine once in awhile?
    • Wouldn't either (or both) of these ideas be good when there is a feature article in said issue?
    • Couldn't you also do photos front and back of the same page on the back cover and/or within the magazine?
      Folks would dig it because then they could carefully cut them out and frame them.
      In the old format (staples) that would'a messed up your magazine....

    I'm sure it couldn't be too difficult, right?
    And after seeing in this issue that there is an IMMEDIATE need for photos in the new format- seems like it'd be a good stop-gap if nothing else, no?


    Last edited by StudeDave57; 12-24-2017 at 11:10 AM.
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  10. #10
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    How hard would it be to do a big number of things, every where One looks. easy to say something can be improved/made better "so what" ? then nothing is ever good
    enough . when I get My issue " as long as it no longer gets kinked/folded I'll be good to go with the new design ". hey imagine if We had no TWs period,now THAT would be something to worry about !
    Quote Originally Posted by StudeDave57 View Post
    None that are as good as Turning Wheels.
    And THAT is the point....


    Once Dad (StudeRich) and I first saw the new issue- I had a few thoughts~

    • How hard would it be to go with landscape photos on just the inside/outside of the back cover?
    • How hard would it be to have a few landscape photos somewhere within the magazine once in awhile?
    • Wouldn't either (or both) of these ideas be good when there is a feature article in said issue?
    • Couldn't you also do photos front and back of the same page on the back cover and/or within the magazine?
      Folks would dig it because then they could carefully cut them out and frame them.
      In the old format (staples) that would'a messed up your magazine....

    I'm sure it couldn't be too difficult, right?
    And after seeing in this issue that there is an IMMEDIATE for photos in the new format- seems like it'd be a good stop-gap if nothing else, no?


    Joseph R. Zeiger

  11. #11
    President Member t walgamuth's Avatar
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    I love the magazine just as it is now. It fits in the stack on the back of my toilet much better!
    Diesel loving, autocrossing, Coupe express loving, Grandpa Architect.

  12. #12
    Silver Hawk Member Milaca's Avatar
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    I totally agree with Rich and Dave. The new design of the magazine is fine, but rotate the cover images 90 degrees for proper photo layout. It would make the magazine even more unique!

    In the middle of MinneSTUDEa.

  13. #13
    President Member swvalcon's Avatar
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    I kind of like it myself. Give it a little more time and we will see.

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    I feel the same as Rich about the front and rear cover pictures and it was the first thing I saw, after going through I found it a little harder to hold the pages open when reading, other than that it is very nice, the picture on the lower right hand corner on the inside front page is perfect. ( I wonder why?)
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  15. #15
    Silver Hawk Member StudeDave57's Avatar
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    Quote Originally Posted by 63t-cab View Post
    then nothing is ever good enough
    You're right- settling is good enough.

    However, if something can be made better with what may or may not be a simple fix- why not do it for a better product?

    And if the question doesn't get asked- we'll never know if it's easy or not.



    Quote Originally Posted by 63t-cab View Post
    hey imagine if We had no TWs period, now THAT would be something to worry about !
    You're right.

    So stop worrying about what other people (especially Dad and I for some reason-- what's up with that?) think,
    and start worrying about something more important.





    StudeDave '57

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    First off the Post asked for OPINIONS "in case You can't/won't see that" and it got one/Mine. secondly, I did not ask anything of You, but here You are ! and if We ALL simply worry about more important things, hek this post wouldn't exist in the first place ! all this aside, have a Merry Christmas

    Quote Originally Posted by StudeDave57 View Post
    You're right- settling is good enough.

    However, if something can be made better with what may or may not be a simple fix- why not do it for a better product?

    And if the question doesn't get asked- we'll never know if it's easy or not.





    You're right.

    So stop worrying about what other people (especially Dad and I for some reason-- what's up with that?) think,
    and start worrying about something more important.





    StudeDave '57
    Joseph R. Zeiger

  17. #17
    Silver Hawk Member StudeDave57's Avatar
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    Quote Originally Posted by 63t-cab View Post
    First off the Post asked for OPINIONS "in case You can't/won't see that" and it got one/Mine.
    secondly, I did not ask anything of You, but here You are !
    and if We ALL simply worry about more important things, hek this post wouldn't exist in the first place !
    all this aside, have a Merry Christmas
    And you got mine.
    Along with some clarification.

    I didn't ask anything of you.
    And yet here you are.

    Nice photos are important to some folks.
    As I said before-- you really should stop worrying about what other people think.
    Especially me.


    And that's all I have to say about that.







    StudeDave '57

  18. #18
    Golden Hawk Member rockne10's Avatar
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    My initial thought on the change is that the whole magazine is very nicely done, and still the top of the collector club publications. The purpose of the landscape format was to show the covers in the best light, as there are seldom any full page photos inside. And the purpose of the portrait format is to save a significant amount on printing and publication, for which I'm in favor.
    But I can also see Rich and Dave's thought that there really are no rules that say the covers CAN'T be printed 90° from the content; nor that Turning Wheels must be like all the others.
    Perhaps, assuming Ann has a quantity of landscape format photos, she might mix it up some now and then, and see what feedback we see.
    As a debate, this is no longer a significant issue; though perhaps just fodder for discussion. We WILL get accustomed to the portrait format in any case, and Turning Wheels remains a publication ANY club should envy.
    Last edited by rockne10; 12-24-2017 at 01:23 PM.

  19. #19
    Silver Hawk Member JRoberts's Avatar
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    My January issue arrived yesterday. As usual the content was excellent. I agree that putting inside and rear covers at 90degrees would be nice to get a better look at the subject car or truck. I really like the all color format.
    I did find out that indeed the new format does not prevent the magazine from being folded. In fact in the ten years I have lived out in the country with a roadside mail box I have rarely had my Turning Wheels folded. Yesterday proved that the new format does not prevent the magazine from being folded. I think my carrier usually rolled up the previous Turning Wheels but the new solid binding and the vertical layout does not allow it to be rolled up.
    I also hope that the new layout does not lead to advertising that is not related to what the club is all about. That would be disappointing.
    Joe Roberts
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    Can we see it?

    For those of us in the great white north who likely won't get our copies for another 3 weeks or so, would one of you be so kind as to post a picture of the new front cover please. And maybe even a few key pages. Thanks and Merry Christmas to all!

    Stu Chapman

  21. #21
    President Member Lou Van Anne's Avatar
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    I like it....I like it.....I like it!
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  22. #22
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    Front cover
    TW Front Cover.jpg

    Back cover
    TW Back Cover.jpg
    64 Avanti R1 R5529

  23. #23
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    Quote Originally Posted by scottsewall View Post
    Front cover
    TW Front Cover.jpg

    Back cover
    TW Back Cover.jpg
    Thank you. I'm very impressed. Great job Ann.

    Stu Chapman

  24. #24
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    Thumbs up

    I think it looks great! Good job! Also nice to have the issue information on the spine for easy identification when archiving.
    -Matt

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    I have to say that the new TW format is excellent! I admit that when I read about the pending change in TW, I had my misgivings. Now that I've received my January issue, I'd like to congratulate Ann and the rest of the staff for doing an excellent job. Ann, I'll never doubt you again.
    All the best,
    Rog
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  26. #26
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    Be glad that Turning Wheels still exists.

    Publishers have been suspending publication of titles and contracting the frequency of publication regularly. Sad to say less people are subscribing or reading periodicals.

    For example, Family Handyman has gone from monthly publication to ten issues to the current eight issues per year.

    Conde Nast will contract a number of titles from monthly to 11 or 10 per year depending on the title and many publishers are ceasing the print edition to go online only.

    I have noticed more advertising in a number of titles like Smithsonian have a number of pages at the back devoted to advertising. I have seen a lot of titles go from weekly to biweekly to monthly to suspending publication within a short period of time, I was once a subscriber to the Sporting News and that is what happened to them.

    Be glad that Turning Wheels is published at all and the advertising is Studebaker related. TW could be bimonthly or quarterly with Harbor Freight ads in the back.

    Jeff T.

    ps. I know the difference between a self funded club periodical and a commercially available periodical. My point is, from experience, when the money drys up for whatever reason or reasons, the publication either contracts or disappears. I've seen it all to often.
    Last edited by Jeff T.; 12-26-2017 at 01:23 PM.
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  27. #27
    Golden Hawk Member StudeRich's Avatar
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    This Publication is a little different Jeff, it's A "Club Publication", NOT a traditional "Magazine" so since we PAY more than enough to Publish it, Turning Wheels is not going anywhere.

  28. #28
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    Just 10 short years ago, SDC printed 3,000 more monthly issues than today’s club population warrants at 10,000. And it is entirely possible given the median age of our membership, that 10 years from now, we might perhaps only need 7,000 issues(members). We cannot underestimate the value of our recent upgrade of Turning Wheels and the the financial benefit from our annual savings of around $15,000. The elephant in the room is the cost in current dollars to carry the life members is $13,000 annually and that is AFTER the implementation of the new annual renewal program to help manage this program. The clean up of the Life Members purged over $3,000 annually.

    No one can accurately predict where postal rates are headed and who knows what year that the printing industry might fall victim to electronic publishing. And at what annual fee members would still be willing to pay to receive the magazine.
    There have been a few references in the favorable comments to the Avanti Magazine. But remember that AOAI is published only once each quarter. 4 issues v 12 annually. Think of that..Ann Turner has to create 50 pages of content every 30 days!? Will we be so lucky in the future??

    I’m with Jeff T on this issue that it is great that we have the monthly magazine with its fresh,new styling, but we can never take it for granted. We have not raised our annual dues since 2011, and it is our hope to hold that at least one more year.

    My last comment relates to future, outside advertising. Viagra..unlikely. Tires.. more likely.

    Merry Christmas to all Drivers Club Members throughout the world, Tom

  29. #29
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    Tom - You refer to it as "...the elephant in the room.." For those that are not aware, there probably would be no SDC today if it was not for the first group of Life Members that stepped up and put in what was a great deal of money at the time.

    I have yet to receive the January issue of TW, so I can not comment on it.

    EDIT: Also keep in mind that there is $840K in the special account to cover Life Membership costs.
    Last edited by studegary; 12-25-2017 at 09:13 PM.
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  30. #30
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    Just the Facts:

    Since the conversation has somehow side stepped a little to life members and the information posted as fact is only partially accurate, I will share the information I do have regarding the life member program.

    The number of new life members along with the amounts they paid for their life memberships are a matter of record as these figures were reported in Turning Wheels by the club treasurer at the time. As of June 1979, there were 274 life members who each paid $100 for their life membership. In the remainder of the time the life membership was available, another 227 members paid an average of $146 each for a life membership. The total amount collected over the approximate 15 years the program was open was $68,990.

    Over time some amounts were recorded as interest on these funds but no amounts were ever recorded to reimburse the club for the cost of the life members from these funds. The interest recorded was about 6,800 bringing the total amount to $75,790 in 2007. So in the 30 years or so of the life memberships as of 2007, the money collected including interest was equal to approximately $5 per life member per year.

    In 2007 there was a CD identified as a fund for the cost of life members. Starting in 2008, with no funds having been used in 30 years, I began calculating the cost of life memberships at $24/year which is the actual cost of providing Turning Wheels alone. I also considered the .5% that the CD was earning. The life members were using about $12,000 of the club's funds per year and the CD was generating less than $400 per year. At this rate, the money was totally depleted in about 6.5 years. So, after 30 years of no charges to the account containing life member funds, just the cost of delivering the magazine depleted the funds paid in plus the interest by 2014. Therefore, the club has borne the cost of its life members for the first 30 years as well as for the last three and half. I cannot identify the actual cost of life members for the first 30 years but I can for the last 3.5. The figure is $41,500.

    The amounts in our brokerage savings were generated immediately after the large losses were discovered in membership dues collected. It appears that the discovery of the embezzlement stopped it and for several years after the club showed a gain likely because membership dues were set based on higher costs that included losing money to embezzlement. These funds are not connected to life memberships.

    I am not expressing an opinion as to what the answer is here, but just presenting the reality of the issue.

    Jane

  31. #31
    Silver Hawk Member Chris Pile's Avatar
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    And we thank you for that post, Jane!
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  32. #32
    Golden Hawk Member BobPalma's Avatar
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    An interesting post, Jane; thank you. From the numbers you supplied, it appears that 551 people ultimately became Life Members.

    I know you guys have tried to identify those Life Members who have passed away and are therefore no longer an SDC liability; how many of them are there? In other words, about how many of the 551 original Life Members (like me, admittedly) are still be served?

    Just curious, since the Life Membership mortality rate favors the club....thankfully! BP

    Edit: After posting this in the AM, today's mail brought requested confirmation that I, as an SDC Life Member, are "still interested in SDC" and wish to remain a Life Member. The letter must be returned by March 1, 2018, or it will be assumed I am either deceased or no longer interested in being a Life Member, at which time my Life Membership will be cancelled.

    The letter further clarifies that such a request is required by the laws of the state of New York, under which SDC is incorporated; NY Not-For-Profit Corporation Law, Section 621, so this isn't the club being "mean" or anything.

    This is a reasonable and proper request, as well as a legal one, and I'm glad SDC is doing it. BP
    Last edited by BobPalma; 12-26-2017 at 12:09 PM. Reason: added survey information
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  33. #33
    President Member Corley's Avatar
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    Back to the magazine format and quality, leave it to me to be a nay-sayer (sort of). I wonder if the super high quality of this new magazine is really sustainable, or if it would not make more sense to reduce that quality a bit for the sake of the budget. I know, I know, we gave up a lot in the format change, and this thick paper, all color, high resolution images sort of makes up for that, but think about it, how many other periodicals do you get of this high quality? Is it really worth the extra money for this quality, or couldn't it be done at an even greater savings to the coffers? What we have is great, probably one of the best out there in terms of quality, but as a CASO, I don't always have to have the best of everything to be satisfied. With the decline in membership, I view it as a possible requirement in the future to reduce this highest quality product a bit, but maybe now would be a better time to think about that. Is this affordable AND sustainable?

    OK, beat me up...

    PS As to lifetime members, (and I am not one), you/we agreed to it, so you/we must honor it, so don't complain about it, learn to live with it. It's a legal thing.
    Corley

  34. #34
    Golden Hawk Member rockne10's Avatar
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    Quote Originally Posted by Corley View Post
    I wonder if the super high quality of this new magazine is really sustainable, or if it would not make more sense to reduce that quality a bit for the sake of the budget.
    In post #28 Tom indicated this format change is actually saving $15,000 a year.

  35. #35
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    Thank you Jane for clarifying this.
    My answer was partly based on the last Treasurer's Report of yours that I have (Oct. '17 TW) where it states that the brokerage account is restricted - life memberships plus.
    Gary L.
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  36. #36
    President Member Mark L's Avatar
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    I had not yet read the December 2017 issue, and I received the January 2018 issue much earlier than ever, so last night after Christmas dinner I decided to continue enjoying a very relaxing day and read both of them. I am very impressed with the improved quality of the printing. The photographs are so much more clear and sharp. My personal pet peeve of many magazines, which candbstudebakers voiced above in post 14, is that I find it a little more difficult to hold the pages open, as the new spine resists the pages being opened. But I like the fact that the spine now has a flat edge that can be read with the magazines stacked.

    The orientation of the photographs will get sorted out over time.

    *** Marketing opportunity *** Maybe one our Studebaker vendors or the museum could sell us acid-free, 5-sided magazine boxes with the sixth side open so we can see 12 spines lined up per annual volume. Something with the SDC logo and the year of the volume on the front cover of the box. It would be a professional way to store our awesome-looking club magazine on a bookshelf.
    Mark L

  37. #37
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    Jan. 18 issue arrived today (46563) and I ripped the plastic bag off of it right away. First impressions are it's more of a professional look and feel. Paper quality is great!

    Not that I had anything against the old format, but it had more the feel of a newsletter. The new format is great and gives the sense of quality like the softcover books you'd buy in a gift shop.

    May take some adjusting to, but my take is that it is a step up.

  38. #38
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    One more take. With the drop in business for printers as magazines have become less and less the norm, I can understand printers wanting to move more of the business to the types of machines that produce these quality products. They've invested the money in them and need to keep them busy. The old time stuff that used to be "cheap" is paid for and harder to set up and use. It likely takes more labor on their end to do it the "old" way too. Thank you to the SDC guys who were open minded enough to find this advantage.

  39. #39
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    Got mine today. Zero complaints! Loving the all-color.
    Bill Pressler
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    (formerly Greenville, PA)
    Currently owned: 1966 Cruiser, Timberline Turquoise, 26K miles
    Formerly owned: 1963 Lark Daytona Skytop R1, Ermine White
    1964 Daytona Hardtop, Strato Blue
    1966 Daytona Sports Sedan, Niagara Blue Mist
    All are in Australia now

  40. #40
    Speedster Member
    Join Date
    Nov 2009
    Location
    north fond du lac, wi., USA.
    Posts
    446
    I think it'll take some getting used to, but all in all, I like it! -Jim

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