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Silverplate
10-19-2016, 07:32 PM
Sheppard’s Service – Cincinnati, Ohio

My original round headlight 1964 Studebaker Avanti R2 was sold new on September 11,1963 by Sheppard’s Service in Cincinnati, Ohio. It was bought new by an accountant Fred W. Smith II who traded in a 1961 Ford on the new Avanti.

The car salesman at Sheppard’s that sold the Avanti to Mr. Smith was Glen Ewins. Tragically Mr. Evans lost his life in a car accident by the end of the same year. Ewins was married to Cincinnati area TV star Bonnie Lou.

Shortly before the end of last year I started researching extensively Sheppard’s Service through the online archive search of the Cincinnati Enquirer newspaper. I found it to be a wealth of information. I was able to download over two hundred related documents and advertisements. A newspaper is certainly a great source for anyone wanting to do history research.

https://photos.smugmug.com/Cars/Sheppards-Motors/n-qCXnHw/i-qsfBW9m/0/L/i-qsfBW9m-L.jpg

https://photos.smugmug.com/Cars/Sheppards-Motors/n-qCXnHw/i-7SftDXX/0/L/i-7SftDXX-L.jpg

https://photos.smugmug.com/Cars/Sheppards-Motors/n-qCXnHw/i-mDXH3CR/0/L/i-mDXH3CR-L.jpg

https://photos.smugmug.com/Cars/Sheppards-Motors/n-qCXnHw/i-dDPJpJt/0/L/i-dDPJpJt-L.jpg

62champ
10-19-2016, 08:55 PM
Newspaper archives are also an excellent resource for period photos - thanks for sharing.

Milaca
10-19-2016, 11:12 PM
I love those ads!
Funny thing though, no mention of Studebaker pickups or trucks.

sals54
10-20-2016, 12:58 AM
I like the line that reads:
"Studebaker is in the American market to stay"... Its 1964 and they up and bolted to Canada. Then straight away, dropped out of the market altogether.
Marketing is a funny business.

Bill Pressler
10-20-2016, 07:27 PM
One day several years back, I looked at my old hometown newspapers on microfiche at the Thiel College library and saw many ads from my hometown Studebaker dealer, Carl E. Filer Co. Most were corporate ads with their name at the bottom. I remember a fairly large ad for the "Avanti Special Salon Showing" they had. They did have locally-made ads when South Bend shutdown and a 1/4-page size ad when production stopped completely--assuring customers that they'd be around and so would Studebaker parts.

My hometown paper is online now, but for some reason, 1960-69 is not...the years I'd most want to access!