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rgallatin
09-26-2016, 04:29 PM
“A potent new entry in the U.S. car market with performance that matches its glamorous appearance.“ -- May 1962 Canada Track & Traffic (http://www.theavanti.net/62_ctt.html)

"The Avanti has the eager grace of a thoroughbred, looking as if it were ready to leap into action at any moment." -- July 1962 Car Life (http://www.theavanti.net/62_carlife.html)

“The Avanti has caused raised eyebrows among diehards in the American motor industry, who have already nicknamed it America's 'Ferrari'." -- August 1962 Sports Car World (http://www.theavanti.net/62_scw.html)

"Wherever we stopped the Avanti attracted a great deal of attention. Several people believed it was an Italian machine, and were gratified to learn that it had been built in America." -- April 1963 Autosport (http://www.theavanti.net/62_autosport.html)

“The Avanti was one of the most talked-about automobiles in America, representing a complete departure in automotive styling, engineering and design.” November 1966 Auto Topics (http://www.theavanti.net/66_autotopics.html)

kmul221
09-26-2016, 04:49 PM
Can't understand why the didn't sell & Studebaker pulled the plug

Lou Van Anne
09-26-2016, 04:49 PM
...and: "It was built in Canada by Italians".
“A potent new entry in the U.S. car market with performance that matches its glamorous appearance.“ -- May 1962 Canada Track & Traffic (http://www.theavanti.net/62_ctt.html)

"The Avanti has the eager grace of a thoroughbred, looking as if it were ready to leap into action at any moment." -- July 1962 Car Life (http://www.theavanti.net/62_carlife.html)

“The Avanti has caused raised eyebrows among diehards in the American motor industry, who have already nicknamed it America's 'Ferrari'." -- August 1962 Sports Car World (http://www.theavanti.net/62_scw.html)

"Wherever we stopped the Avanti attracted a great deal of attention. Several people believed it was an Italian machine, and were gratified to learn that it had been built in America." -- April 1963 Autosport (http://www.theavanti.net/62_autosport.html)

“The Avanti was one of the most talked-about automobiles in America, representing a complete departure in automotive styling, engineering and design.” November 1966 Auto Topics (http://www.theavanti.net/66_autotopics.html)

StudeRich
09-26-2016, 05:18 PM
"Haven't you heard? They moved to Canada in 1964, and STILL build the Avanti there!" :ohmy:

r1lark
09-26-2016, 05:23 PM
I thought there were six quotes??

#6: There isn't anything more expensive than a cheap Avanti. (John Paulos on the old Studebaker Newsgroup.

PackardV8
09-26-2016, 05:27 PM
And most here would prefer to forget the Road & Track quotes,

"A Lark in a gilded cage."

"The Avanti corners well, but not fast."

jack vines

SN-60
09-26-2016, 06:03 PM
Here's another........."My Avanti gets a lot of 'THUMBS UP' from the fair sex.....or, perhaps they're looking at the driver?" :confused:..................SN-60

8E45E
09-26-2016, 06:09 PM
Can't understand why the didn't sell & Studebaker pulled the plug

The cars weren't available when the demand for them was at its peak.

Craig

52hawk
09-26-2016, 06:43 PM
"Haven't you heard? They moved to Canada in 1964, and STILL build the Avanti there!" :ohmy:
Yeah but those have Ford engines!

Studebaker Wheel
09-26-2016, 07:29 PM
How about long time Studebaker employee Otto Klausmeyer's quote, "The wrong car, at the wrong time at the wrong price." Also added that it probably hastened Studebaker demise by a year or so.

52 Ragtop
09-27-2016, 12:07 AM
Just a Lark in Drag! LOL

Jim

8E45E
09-27-2016, 07:48 AM
How about long time Studebaker employee Otto Klausmeyer's quote, "The wrong car, at the wrong time at the wrong price." Also added that it probably hastened Studebaker demise by a year or so.

As I recall, Otto had a personal dislike for the Avanti, and from even before the war, was always critical of Studebaker management steering the company in the wrong direction a lot of the time.

Craig

Blue 15G
09-27-2016, 10:44 AM
I think that Mechanix Illustrated's Tom McCahill said in his 1962 road test of the Avanti that it cornered "like a fly rimming a sugar bowl", or something to that effect. I'll have to dig out my old copy from the archive and see for sure.

stude1964
09-28-2016, 09:06 AM
How about a quote from a mechanic who worked at a Stude dealership said "anyone who likes Avantis never worked on one"! There is certainly some truth to that after working on several Studes and IIs.
Rob in PA.

Indyted
09-28-2016, 12:47 PM
"The Avanti is truly an International Car. It was designed by a Frenchman. It has a name and front seats that are Italian. And finally, it was built by Polacks in South Bend."

- Ted Andrews

Dwain G.
09-28-2016, 01:14 PM
My favorite Avanti quote from Steve Blake ( it may not be word for word)
"We're putting a 20 year old body on a 30 year old chassis, with 70 year old workers in a 100 year old plant"

Studebaker Wheel
09-28-2016, 01:41 PM
As I recall, Otto had a personal dislike for the Avanti, and from even before the war, was always critical of Studebaker management steering the company in the wrong direction a lot of the time.

Craig

Hard to argue with him on any of those points!

studegary
09-28-2016, 02:36 PM
Yeah but those have Ford engines!

At least the last three years of Avantis did have Ford engines.

53k
09-28-2016, 06:15 PM
The cars weren't available when the demand for them was at its peak.

Craig
Way too true. They lost a lot of orders due to inability to fill them. In 1963 I stopped in a dealership in Kansas City, Missouri. They told me they had an order from a distillery company for seven Avantis for their salesmen to drive. Couldn't furnish them, lost the order.
Interestingly, they had a Mercedes 300SL on the floor- was traded in on an Avanti. They also had a virtually new Corvair Monza- also traded on an Avanti.

Studebaker Wheel
09-29-2016, 01:48 PM
Way too true. They lost a lot of orders due to inability to fill them. In 1963 I stopped in a dealership in Kansas City, Missouri. They told me they had an order from a distillery company for seven Avantis for their salesmen to drive. Couldn't furnish them, lost the order.
Interestingly, they had a Mercedes 300SL on the floor- was traded in on an Avanti. They also had a virtually new Corvair Monza- also traded on an Avanti.

Was the dealer Frontier Motors at 2735 Main?? Have had this ad in a frame hanging on the wall for 20 years or so.

58764

53k
09-29-2016, 02:34 PM
Was the dealer Frontier Motors at 2735 Main?? Have had this ad in a frame hanging on the wall for 20 years or so.

58764I can't be sure, but the location looks about right. They were the biggest dealer in the area and stocked a lot of cars including some Avanti-powered models.
The mention on the bottom is very interesting in that Anderson Motors was a very successful small town dealer. They claimed to have sold more Studebaker trucks in Anderson County than Ford, GMC/Chevrolet and Dodge combined. One of the two Anderson brothers told me that the ordering list didn't mean anything. If he needed something special built, he could walk right in to the President's office, tell him what he wanted and he would get it. Before Studebaker shut down the Andersons took on a Ford franchise and sold them along with Studebakers. They told me that Studebaker delivery preparation costs and warranty costs were far less than for the Fords they were selling.
The Lake Garnett Grand Prix was a pretty significant race in those days. I went to the race one time with a doctor friend (driving a MGTD). When we got there I found my dealer racing his Austin-Healy Sprite. He used my trade-in '61 Cruiser to pull the Sprite to the race on a small trailer.
Apparently the race has been revived (http://lggpr.org/index.php). It stuck in my mind that the race was discontinued because an AC Cobra went off the track and either seriously injured or killed the driver. The car was destroyed.