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Silverplate
01-13-2016, 10:22 AM
My 64 Studebaker Avanti R2 was originally purchased new from Sheppard’s Service in Cincinnati, Ohio. Just before the Holidays I took a considerable amount of time searching the archives of the Cincinnati Enquirer newspaper finding about one hundred very cool ads and articles about Sheppard’s Service and wanted to share a few with all of you…Enjoy…Mike

Silverplate
01-13-2016, 10:51 AM
50647

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50650

BobPalma
01-13-2016, 12:12 PM
:!: Thanks, Mike; those are neat ads.

Did anyone notice the used '59 Lark station wagon in the second ad? It is equipped with V-8, 6-cylinder, automatic transmission! Wow; 14 cylinders total!

:confused: The names of the Cincinnati area dealers are listed in the last ad. Which of them, if any, survived until the very end in 1966? Surely there had to be one left in that large of a metro area in March 1966. :cool: BP

Studebaker Wheel
01-13-2016, 12:37 PM
A little before the Avanti.

50651

Silverplate
01-13-2016, 12:38 PM
Shepperds was one of those that went to the end and carried on with Mercedes.

8E45E
01-13-2016, 01:06 PM
Sheppard's must have had some leftover Challengers in the Spring of 1964 to sell.

Craig

nels
01-13-2016, 01:06 PM
Mike, is that a square lite 64 or round?
As far as Shepherd Service, I used to go down there on a regular basis around 1967. They moved down the street to a newer and larger building when they were just Mercedes. I became good friends with one of the owners, Pete Shepherd. We used to drive up to SB and buy parts and make a day of it. Pete's son and daughter still live here n town. His daughter owns Pete's old Avanti and belongs to our local chapter. His son, Glen has his own auto service business.

Silverplate
01-13-2016, 01:12 PM
Mike, is that a square lite 64 or round?
As far as Shepherd Service, I used to go down there on a regular basis around 1967. They moved down the street to a newer and larger building when they were just Mercedes. I became good friends with one of the owners, Pete Shepherd. We used to drive up to SB and buy parts and make a day of it. Pete's son and daughter still live here n town. His daughter owns Pete's old Avanti and belongs to our local chapter. His son, Glen has his own auto service business.

thanks for the reply. Small world, I know Sue and I am also a distance member of your chapter. My Avanti is round light and use to belong to my Uncle, Bob Kyvik.

StudeRich
01-13-2016, 01:12 PM
That is a Neat '63 Ad that must have been one of the Zone Office's Corp. paid Ads, the last one in this group. :!:

nels
01-13-2016, 01:26 PM
Is your Avanti a round or square light?
Pete Shepherd and I were good friends back in the day starting around 1968 or so. We used to drive to SB together to buy parts. His daughter still owns Pete's old Avanti and she belongs to our local club. His son, Glen , is still in town and owns an auto repair shop.

Silverplate
01-13-2016, 03:26 PM
50654

50656

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64V-K7
01-13-2016, 06:18 PM
Hey Silverplate, Many thanks for all the great ads... They've been added o the Dealer Listings at
http://www.studebaker-info.org/Dealers/page6.html#OH

qsanford
01-13-2016, 09:53 PM
A little before the Avanti.

50651
What a beautiful dealership building! Does anyone know if it still stands? I wonder if they ever sold Hudsons with those triangle emblems in the brickwork?

Silverplate
01-13-2016, 10:25 PM
What a beautiful dealership building! Does anyone know if it still stands? I wonder if they ever sold Hudsons with those triangle emblems in the brickwork?

It was torn down in about 2010 and is now a road to new project located behind it. Ironically the building that appears attached to it still stands. That is a dealership owned truck to the right int He photo and lettered as such with Sheppard on it.

Mikado282
01-14-2016, 08:59 PM
A '64 Studebaker for $1788. Not that much more than one of my friend's mother paid new for a '64 VW. I think she paid around $1,650.for it new.

nels
01-15-2016, 06:51 AM
Silverplate. I remember your car from back in the mid sixties when it sat out front of Ray Dold Kennels on Pfieffer rd. It was sold to a young guy on the western side of Cincinnati who started restoring it. I think your uncle bought it from him and finished the job.
That car is unusual as it is a true round lite 64.

56H-Y6
01-15-2016, 07:29 AM
Hi

Smilin' Sam Sez: "Ya Gotta Act Fast!" 'Ya gotta' love the vernacular text in the advertisements in that period. Doesn't matter what city paper it is, they all used that breathless, familiar, text-heavy advertising style then.

Note in the 1964 advertisement just below the car image "STUDEBAKER is in the AMERICAN market to Stay." Dealers were trying to reassure buyers the make would be around long term........apparently many weren't convinced.

Steve