Prominent business owners of South Bend sponsored a week of activities focusing on supporting local business and promoting civic pride. It was called "Partners In Progress Week." The seven days of activities culminated on September 15, 1963 with a big parade witnessed by 115,000 local residents. It also served to introduce the new line of 1964 Studebaker vehicles as shown in this image. One of a few dozen photos of the event I have.
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Richard Quinn
Editor emeritus: Antique Studebaker Review -
COOL! There are even '64 Wagonaires and a '63? Convertible towing the Float!StudeRich
Second Generation Stude Driver,
Proud '54 Starliner Owner
SDC Member Since 1967 -
Thanks, Dick. 
Unbelievable in that at least two of the convertibles (front center and outside 2nd row) appear to have dog-dish hub caps! I can't remember ever seeing a factory photo of a 1964 Daytona convertible without the attractive new 1964 full wheel covers.
Interesting....and I'm sure that some wag will sooner or later point out that they are going the wrong way.
Ominous. 
BP
We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge. 
G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.Comment
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Nice picture. Interesting that the front center convert is sporting hubcaps, not wheelcovers.
Edit, looks like Bob and I replied at the same time.Comment
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COOL! There are even '64 Wagonaires and a '63? Convertible towing the Float!
Anybody got a Convertible with Two small High Heel holes in the back Seat?
StudeRich
Second Generation Stude Driver,
Proud '54 Starliner Owner
SDC Member Since 1967Comment
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Originally posted by StudeRich View PostCOOL! Anybody got a Convertible with two small High Heel holes in the back seat?
Such a query could stimulate an interesting discussion of how they got there at this late date, Rich. 
BP
We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.
G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.Comment
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Wasn't mine, since it was not built Dec. 17thComment
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What other Studebaker connection is in that photo? Quinn, put on your thinking cap.Comment
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The queen and her court were on the corporate float which had an International theme and was pulled by an Avanti. It was one of 10 Avantis in the parade. Incidentally this was the first times that the new Lazy S logo received widespread exposure.
Richard Quinn
Editor emeritus: Antique Studebaker ReviewComment
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Your question too general. I would guess that you were in that crowd pick-pocketing but that is not Studebaker related.Originally posted by studerex View PostRichard Quinn
Editor emeritus: Antique Studebaker ReviewComment
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The two dark colored cars on the front row appear to have R badges on the front renders.Comment
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Originally posted by studerex View Post
Far back down the street, Rex, around the 1963 convertible pulling the float, there appears to be a lot of oil dry on the street. 
Is that it? 
BP
We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.
G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.Comment
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No Bob, I was thinking of the location of photo.Originally posted by BobPalma View Post Far back down the street, Rex, around the 1963 convertible pulling the float, there appears to be a lot of oil dry on the street. Is that it? BPComment
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the "JMS" building is in that photo?sigpic
Home of the Fried Green Tomato
"IF YOU WANT THE SMILES YOU NEED TO DO THE MILES "
1960 Champ , 1966 Daytona , 1965 Daytona WagonaireComment
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