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Studebaker Wheel
05-17-2015, 07:43 PM
Giant 1931 Studebaker Convertible reduced to ashes:

While this topic has been covered previously on this site I thought I would bring it to your attention again inasmuch as this past Friday was the anniversary of the carís destruction. On that date (Friday, May 15) in 1936 that the giant 1931 Studebaker Four Season roadster was put to the torch. Built in 1930 as a backdrop for the movie Wild Flowers it stood on a prominent knoll along State Rte 2 at the Studebaker Proving Ground for six years.

The car had served its purpose admirably as a three dimensional advertising tool that had gained national and even international notoriety. By 1936 however it had become a bit outdated as a symbol of the forward looking company and the ravages of time had taken its toll on its wooden construction.

With only a small contingent of members of the Studebaker Fire company, some engineering department staff and a few members of Studebaker photographic looking on pretty 22-year old Miss Jessie Meyer (427 West Jefferson Blvd Mishawaka) used a swab to coat the car in a flammable liquid and then applied a torch to it. It took but a few minutes for the car to be completely consumed by the flames and it burned to the ground. Fortunately two wheels and hub caps and the tail light were saved, the hub caps now being on display at the Studebaker National Museum. The two huge Firestone rubber tires that were saved were still at the PG until salvaged for the war effort in 1942.

I wrote the most comprehensive article on the car that appeared in the May-June 2004 issue of Turning Wheels. I believe it has been posted somewher on the site as I occasionally receive questions about it.

I have many more images of the car taken during its six years of life and also more of the immolation.


05-17-2015, 08:36 PM
At least a couple of things from it got saved: http://forum.studebakerdriversclub.com/showthread.php?34676-From-the-Archives-67-(One-HOT-Studebaker!)&highlight=firestone+proving

And the best use it ever got: http://forum.studebakerdriversclub.com/showthread.php?68799-Wildflowers-Film-With-The-Giant-Studebaker-Found!&highlight=geographic


05-17-2015, 11:15 PM
Thanks for the posting. I was born one day later on i6th May 1936 & I am still here!!

05-18-2015, 06:45 AM
Thanks for posting and listing the date of your article. I'll look it up.

05-18-2015, 07:52 AM
This is the main reason fire extinguishers are required at national and zone meets