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View Full Version : Among my souvenirs #11 (1954 Color and Upholstery Selector)



Studebaker Wheel
11-12-2014, 01:47 PM
Following up from other recently posted Color and Upholstery Selectors this is one from 1954. It measures 9 X 12 and has a hard laminated cover with plastic binding. It has a total of 30 pages with the covers and a two page fold out in back with color samples (image #7). There are 22 large color images of cars and interiors along with 47 actual upholstery swatches. A few people commented earlier about the cost of these items. I can tell you that Studebaker did not send these to dealers gratis. This particular one was $9.50. In many cases Studebaker would send an introductory packet of material including Fact Books, showroom literature, banners, wall hangers and misc material all in one shipment for the model introduction and charge the cost to the dealer parts account.

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8E45E
11-12-2014, 01:51 PM
We already know what the 1953 version is worth!! http://forum.studebakerdriversclub.com/showthread.php?1554-More-Ebay-madness&highlight=1953+fact+book

Craig

StudeRich
11-12-2014, 02:15 PM
Interesting, NO Red Wagons! Only the Purplish, Dark Burgundy called Shoshone Red.

I guess a Family Station Wagon in those days was better suited in Browns, Yellows, Greens and Blues than the Sportier, flashier Reds reserved for Sportier Cars. ;)

Studebaker Wheel
11-12-2014, 04:18 PM
We already know what the 1953 version is worth!! http://forum.studebakerdriversclub.com/showthread.php?1554-More-Ebay-madness&highlight=1953+fact+book

Craig

Actually the Color and Upholstery books were separate and distinct from the Fact Books. Some years ago I had the '53 Fact Books reprinted (I believe 5 or 6) but sold all and have not had them redone.

Studebaker Wheel
11-12-2014, 04:30 PM
I may start a separate thread on this topic (1953 Insdie Facts) at a later date.

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unclemiltie
11-12-2014, 04:37 PM
Thanks for sharing, I enjoy looking