Attractive and large Studebaker "special" magazine ad Daytona, Avanti

[Studebaker Wheel]

Beside being a nice and attractive large format (20 X 13") magazine ad this one has some special significance. Does anyone know what it is?

[stude dude]

One of their best adds for '64. Not sure about special significance though....

Chris.

[JRoberts]

Could it be the last ad for U.S. made Studebakers?

[BobPalma]

Down in the corner it says Last LIFE ad. BP

[Skip Lackie]

I have a copy of that ad framed and have been looking at it for years. The perspective is screwed up. The reflections in the window are wrong, there's no apparent sidewalk next to the Avanti, and the Avanti is running over that lady's left foot.

[qsanford]

Is Sherwood Egbert one of the models ogling the Avanti on the Sidewalk?

[8E45E]

Down in the corner it says Last LIFE ad. BP

Besides that, probably the last Studebaker ad to show an Avanti.

Craig

[qsanford]

Could it have been the first ad. showing the Avanti with square headlights?

[oltrknut]

I think the add is a photo of a print, I see a hand holding the add.

[studefan]

Good eyes oltrknut. Is that a thumb that appears 3 times across the top?

[qsanford]

Was the ad shot at the Administration Building in South Bend?

[SScopelli]

No mention of Hawks..(taps)

I have a copy of that ad framed and have been looking at it for years. The perspective is screwed up. The reflections in the window are wrong, there's no apparent sidewalk next to the Avanti, and the Avanti is running over that lady's left foot.

I believe the walking couple is on the other side of the glass, since they have no reflection in the window..

But the repetitive creepy thumb holding the photo is odd..
Tends to look like an early "The Factory" add from Warhol.

[mrjazzmillcreek]

There were a series of double page adds in the Nov 63 Life magazines.Some featured the Wagonaire another the 64 Daytona convertible.I have them all

[Studebaker Wheel]

Yes, it is the last South Bend production magazine ad that appeared in the December 6, 1963 issue of LIFE. That was three days before the announcement re the closing. Therefore it would also be the last Avanti ad. Congratulations to Bob P. for his powers of observation (obviously a man with too much time on his hands!). This was actually scanned from an original ad "proof" sent to dealers so it is printed on better quality paper stock and there is nothing on the back side to bleed through. As for the apparent "errors" in the reflections this is due to the artists mistakes since they are obviously not actual reflections.

[StudeRich]

This also has to be one of the first Ads to carry the "Studebaker Automotive Sales Corp." Logo, prior Ads said Studebaker Corp.