Talk about brand loyalty! Forty-five new Studebakers!

[Studebaker Wheel]

I would guess a record. I wonder how long they continued after this '54?

[Commander Eddie]

And Captain Laird was an engineer. If he was impressed with Studebaker's engineering, then we all should be. Great story!

[57pack]

Geeze! My Dad bought five new Studebakers and I thought he was a very loyal Studebaker owner!??

[qsanford]

That is a great story and a great accomplishment! Too bad Studebaker didn't throw in a set of full wheel covers to mark the occasion!<G>

[jims53]

Are family had 3 at one time, my grandmother, my dad, and I owned Studebakers. But, just about everybody in "Freedom Township" where we lived owned Studebakers... 45 that's going to be hard to beat...

[studegary]

I do not see in the article where they owned "Forty-five new Studebakers". They owned 45, and one of each year for that period, but it does not state that they were all new cars.
I, and others here, have owned more than 45 Studebakers.
I have only owned a total of seven new cars out of the more than 100 cars that I have owned.
I bought my 1964 Hawk from a guy who had a long line of new Studebakers ending with that 1964 Hawk. In fact, he bought a new Hawk for every year from 1956 through 1964, including two new 1964 Hawks.

[StudeRich]

It IS amazing that Capt. Laird chose the best, most expensive Model but was conservative enough to not add White Walls and Wheelcovers even though I am guessing that he could easily afford them.

[studegary]

It IS amazing that Capt. Laird chose the best, most expensive Model but was conservative enough to not add White Walls and Wheelcovers even though I am guessing that he could easily afford them.

In the 1950s and 1960s whitewalls were a relatively expensive option. Also, new car tires did not last like they do now. In the 1960s, when I ordered a new car, I ordered it without whitewalls. Six months later, when I replaced the original tires, I put whitewall tires on.

I do not have a 1951 brochure handy, but I just checked a large 1952 brochure. The large color pictures showing a convertible and a Land Cruiser both show the cars with blackwall tires.

[Corvanti]

I just went thru my '51 brochure (the one with the yellow 'vert on the cover). all the pics that showed tires had wide whitewalls - except one: a '51 Champion Custom 2 Door Sedan. she also had hubcaps (as some others showed), not wheel covers.

btw: the back page has a stamp of what appears to be the dealer that my brochure came from -
JOE TOEPFNER, INC.
941 No. High St.-UN 4157
Columbus 1, Ohio.

[Noxnabaker]

I really love those pretty small hubcaps & preferably body-colored rims, good taste in my "un-humble" opinion...