This is fairly exciting, and I could hardly wait to get over here and share the news.
I think a lot of you know I've been losing weight and getting in shape. I've been on this journey for a little under 8 and a half months, and thus far I've managed to lose a little over 190 pounds as of today. (If you want to see my latest progress picture, here's a link.)
Anyway, I guess some folks find this impressive. As a result, I got an email, followed by a phone call from the corporate offices of my gym. As fate would have it, they're the sponsors of The Biggest Loser, and this is the time of year they kick into high gear and start a bunch of marketing projects to feed off the momentum of being the sponsor of one of the most-watched shows on TV.
Long story short, they asked me if they could come to Omaha and film my story to share on a new web project they're starting, and I said yes to that. But here's where it gets cool, and the Studebaker content starts coming out:
The marketing agent who asked me about my story was asking about areas of significance in my life, and so I told him about my grandpa, the impact he had on my life, the void his much-too-early death from his smoking habit left, and ultimately my wake up call and desire not to do the same thing to my kids and future grandkids through eating. I brought up that he got me into cars, and that I had a '63 Lark which thanks to my progress is now much easier to work on and drive.
He loved all of this, and felt like my car should be a fairly integral part of my story when they come to film. This is awesome, because this is going out on their national media. At the very least it will be on the web through a national campaign they're going to kick off, and it sounds like some of these stories may be used to advertise this campaign during ad spots on The Biggest Loser. If any part of my story gets to that point, it will put a Studebaker on TV sets in millions of homes. Even if in never goes on the TV, it sounds like the web exposure alone will be fairly massive.
I've got to say, I'm pretty stoked about this. Since I started this journey I've really felt a desire to help others start turning their life around, and getting my story out there might help motivate some folks to do that. But the icing on the cake is that a car make which has always been very near and dear to my heart (and probably yours!), and not just another Chevy with a belly button, will be featured as the "hot rod of choice" of a with-it younger adult who's doing amazing things with his life. (The marketers tell me that's me. I'm skeptical!)
They'll be in town next week to film, and I have no idea how long it will be before they start airing these videos, but I'll keep you guys informed, at least if the Studebaker truly does get to be my partner on screen.
I think a lot of you know I've been losing weight and getting in shape. I've been on this journey for a little under 8 and a half months, and thus far I've managed to lose a little over 190 pounds as of today. (If you want to see my latest progress picture, here's a link.)
Anyway, I guess some folks find this impressive. As a result, I got an email, followed by a phone call from the corporate offices of my gym. As fate would have it, they're the sponsors of The Biggest Loser, and this is the time of year they kick into high gear and start a bunch of marketing projects to feed off the momentum of being the sponsor of one of the most-watched shows on TV.
Long story short, they asked me if they could come to Omaha and film my story to share on a new web project they're starting, and I said yes to that. But here's where it gets cool, and the Studebaker content starts coming out:
The marketing agent who asked me about my story was asking about areas of significance in my life, and so I told him about my grandpa, the impact he had on my life, the void his much-too-early death from his smoking habit left, and ultimately my wake up call and desire not to do the same thing to my kids and future grandkids through eating. I brought up that he got me into cars, and that I had a '63 Lark which thanks to my progress is now much easier to work on and drive.
He loved all of this, and felt like my car should be a fairly integral part of my story when they come to film. This is awesome, because this is going out on their national media. At the very least it will be on the web through a national campaign they're going to kick off, and it sounds like some of these stories may be used to advertise this campaign during ad spots on The Biggest Loser. If any part of my story gets to that point, it will put a Studebaker on TV sets in millions of homes. Even if in never goes on the TV, it sounds like the web exposure alone will be fairly massive.
I've got to say, I'm pretty stoked about this. Since I started this journey I've really felt a desire to help others start turning their life around, and getting my story out there might help motivate some folks to do that. But the icing on the cake is that a car make which has always been very near and dear to my heart (and probably yours!), and not just another Chevy with a belly button, will be featured as the "hot rod of choice" of a with-it younger adult who's doing amazing things with his life. (The marketers tell me that's me. I'm skeptical!)
They'll be in town next week to film, and I have no idea how long it will be before they start airing these videos, but I'll keep you guys informed, at least if the Studebaker truly does get to be my partner on screen.
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