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1953 Speed Age magazine Starliner review.They hated it!

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  • 1953 Speed Age magazine Starliner review.They hated it!

    Just bought a new batch of older car magazines and came across a article in the September 1953 issue of Speed Age where they did a road test.
    Mirror creates a blind spot
    Door handle hits leg.
    No rear leg room.
    Auto trans binding and immobilizing car.
    Rear center arm rest a after thought.
    It went on and on.They pick the car apart.
    The cover says "Studebakers Gamble...will it pay off."

    I have read a great number of car magazine reviews of Studebakers and have never run across one so negative.
    They even harped on battery location although no mention of a battery hold down so it's ok to assume it was there
    Mono mind in a stereo world

  • #2
    I guess when you are a 60 yo tester, wear a hat and just tested a 53 Chevrolet coupe, all of the above is true. IIFC a lot of those testers were not know for there vision and payola was still not illegal, just saying. So I would not get my shorts in a wad and check what McCahill had to say. Him I enjoyed.

    Not everyone was a Studebaker affectionato in that era, or any other for that matter, so I understand as our vision can be blurred occasionally too.

    Bob

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    • #3
      Ah! What did they know!
      :
      sigpic1957 Packard Clipper Country Sedan

      "There's nothing stronger than the heart of a volunteer"
      Lt. Col. Jimmy Doolittle
      "I have a great memory for forgetting things" Number 1 son, Lee Chan

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      • #4
        Originally posted by sweetolbob View Post
        Not everyone was a Studebaker affectionato in that era, or any other for that matter, so I understand as our vision can be blurred occasionally too.

        Bob
        True, but I believe Studebaker, as a business, lasted a lot longer than "Speed Age" magazine did.

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        • #5
          Funny that a magazine called "Speed Age" would be concerned with door handles, arm rests, et al...
          What did they say about the styling?
          Andy
          62 GT

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          • #6
            Originally posted by Andy R. View Post
            Funny that a magazine called "Speed Age" would be concerned with door handles, arm rests, et al...
            What did they say about the styling?
            I believe the testers thought the car was beautiful, but were disappointed with the poor build quality (they felt) of the example they were given to test. It really floored them when they had to phone the local Stude garage for a mechanic to be sent out to 'pop' the gearshift linkage out of park! (Car was parked on a steep hill)

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            • #7
              "True, but I believe Studebaker, as a business, lasted a lot longer than "Speed Age" magazine did." (Mark Vail) This about says it all!!!!!!
              1957 Studebaker Champion 2 door. Staten Island, New York.

              "Education is not the learning of facts, but the training of the mind to think." -Albert Einstein

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              • #8
                I think the road testers at 'Speed Age' would have liked the '54 Commander Starliner much better. (Except for that horrible 'toothy' grille!)

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                • #9
                  Probably the biggest mistake Studebaker made in the construction of the C/K models from '53 on was the lack of inner fender 'wheelhouses' to seal road 'splash' from the inside of the exterior sheet metal panels. New Studebaker coupes showed signs of body rot after one year in certain areas of the country, which certainly killed their resale value. This bad situation could have been avoided. Of course, the new car price would have gone up some.

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                  • #10
                    Yes inner fenders would have helped but they already where kind of expensive compared to a chev or ford. I had a guy tell me how he wanted a 53 studebaker but got a chev instead because it was cheaper.

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                    • #11
                      If you own a '53, my advice is not to allow it to temper your enjoyment of owning the car.

                      I love my P.H. (I'm sure I'll love it more when I finish it). Loved them when I was 7 years old and to this day have never minded that much about negative stuff folks said about them back in 1958 and the negative comments I hear from others today.

                      I've read time and again in various sources that the '53 was considered beautiful but the build quality from the factory sucked and it took Studebaker a couple of years to sort that out. If build quality sucked in '53 it sucked and I think we ought to accept what the experts who were around in '53 said. History is replete with products that were not initially well received which folks today are gaga about. If it's your car's story, accept it. It adds to the character of your car.
                      Mike O'Handley, Cat Herder Third Class
                      Kenmore, Washington
                      hausdok@msn.com

                      '58 Packard Hawk
                      '05 Subaru Baja Turbo
                      '71 Toyota Crown Coupe
                      '69 Pontiac Firebird
                      (What is it with me and discontinued/orphan cars?)

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