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View Full Version : Studebaker Motor Company redux?



LeoH
12-27-2012, 01:51 PM
So, I am somewhat aware of the Mike Kelly Studebaker SUVs and that fiasco, but as I did a search for the forum url I saw yet another Studebaker Motor Company, with another vehicle pictured.

What is the story with Ric Reed's use of the Studebaker name?

Stu Chapman
12-27-2012, 02:40 PM
So, I am somewhat aware of the Mike Kelly Studebaker SUVs and that fiasco, but as I did a search for the forum url I saw yet another Studebaker Motor Company, with another vehicle pictured.

What is the story with Ric Reed's use of the Studebaker name?

Studebaker let the rights to the name go decades ago so Reed set up a company. As far as I'm concerned he's just a dreamer.
Stu Chapman

StudeRich
12-27-2012, 02:55 PM
We have several posts all about his crazy exploits, but I had no luck searching the Co. name here.
I could not find a way to do a Search for an EXACT 3 word Title. It always goes for "Studebaker" producing thousands of results. :(


This guy has advertised everything from proposed Hawks and Larks, to Motorcycles, even rebadged Chinese micro cars!

I think about all he has ever sold is a few Motorcycle parts on eBay supposidly made by Studebaker Motor Co. :lol:

LeoH
12-27-2012, 03:21 PM
It sounds like a similar path that the Indian motorcycle name has traveled since they went bankrupt.

DEEPNHOCK
12-27-2012, 03:53 PM
That should read Studebaker SUV (singular)... There only was .75 of the one ever made...;)



So, I am somewhat aware of the Mike Kelly Studebaker SUVs and that fiasco, but as I did a search for the forum url I saw yet another Studebaker Motor Company, with another vehicle pictured.

What is the story with Ric Reed's use of the Studebaker name?

studegary
12-27-2012, 04:47 PM
That should read Studebaker SUV (singular)... There only was .75 of the one ever made...;)

I disagree with this. My position is partly based on a picture of one of the tractor-trailer loads of vehicles going from Georgia to Mexico. One trailer had one complete appearing XUV and one unfinished XUV on it.

LeoH
12-27-2012, 04:57 PM
In the spirit of jackalopes, but for real, I do remember actually seeing the Studebaker SUV driving on northbound 395 north of Reno a few years ago. It stuck in my head because of what I'd seen and because I'd read some story about the SUV a few months prior and couldn't believe I was actually seeing something like that in the flesh.

Gunslinger
12-27-2012, 05:19 PM
Not to be argumentative, but it was the Studebaker XUV, not SUV. It was built on a Ford SuperDuty truck chassis.

studegary
12-27-2012, 05:29 PM
Not to be argumentative, but it was the Studebaker XUV, not SUV. It was built on a Ford SuperDuty truck chassis.

Of course you are correct. I know better, but carried the mistake along. I will correct my previous post in case someone does not read everything.

jgrohs
12-27-2012, 08:24 PM
Yes, there were 2 XUV's. both the completed and partial vehicles were in Cancun during the October 06 grand opening event iirc. The completed one was in the museum portion of the show room - and had a finished interior with studebaker embroidery on the seats.

Chris_Dresbach
12-27-2012, 09:26 PM
Ric Reed came to South Bend this past summer and tour the museum and "looked at possible sites to built a South Bend plant." I believe he also stopped by the Chippewa Plant to check out SI. Since then, not a word of it has been on the news. I wish the guy the best and good luck, but I don't think it will ever actually happen. To start an automotive company, and be successful above all, like the one he describes is virtually impossible in todays world.

kurtruk
12-27-2012, 11:00 PM
May I step in and say the proper name for this vehicle was Avanti Studebaker XUV. :eek: Yes it was.

lschuc
12-28-2012, 01:37 AM
Yes, there were 2 XUV's. both the completed and partial vehicles were in Cancun during the October 06 grand opening event iirc. The completed one was in the museum portion of the show room - and had a finished interior with studebaker embroidery on the seats.

The first Avanti Studebaker XUV was shown for the first time at the 2004 Chicago Auto Show, and was painted a bright orange. The second XUV was on display at the 2005 Chicago Auto Show and was silver. Both were based on a Ford F-350 truck.

avantilover
12-28-2012, 02:42 AM
Do they still exist?

mike cenit
12-28-2012, 10:11 AM
I work for a company that decommissions old factories, especially old auto factories. About 2 years ago when GM reorganized they closed a bunch of plants. One was the Pontiac East plant on Opydike Road near Bloomfield Hills, MI. The plant was about 4M sf, and assemblied pick up trucks. When they closed it GM locked the doors and walked away from it, all the equipment was left in place at the plant, including a 750,000 sf paint shop. The plant was built in the early 70's. The plant was so complete that somebody could have turned the lights on and started to make trucks again the same day. It is my understanding that Mr. Reed toured the plant, and told the agents that he was appling for a government loan, and his plan was to buy it and make Studebakers again. Last year the plant was sold for $12M and scraped. If indeed there ever was a chance to bring Studebaker back this plant was perfect, it was turn key, it was a frame up facility so a new Studebaker pick up could have been "job one"

studegary
12-28-2012, 02:05 PM
May I step in and say the proper name for this vehicle was Avanti Studebaker XUV. :eek: Yes it was.

I disagree. It was introduced as the Studebaker XUV. After many complaints about the name, Kelley changed the name to Avanti XUV. (It originally was the Studebaker XUV that was built by Avanti. Avanti was not part of the original model name.)

kurtruk
12-28-2012, 10:51 PM
I disagree. It was introduced as the Studebaker XUV. After many complaints about the name, Kelley changed the name to Avanti XUV. (It originally was the Studebaker XUV that was built by Avanti. Avanti was not part of the original model name.)

Not suprising.
Is Chevrolet part of the Corvette ZR1 model name? Or is it just a Corvette ZR1?

DEEPNHOCK
12-29-2012, 09:09 AM
I stand corrected.
Never saw the finished one, even in a picture.
(Shame on those that saw it without shooting pic's....history lost!)
Saw the show version in person in Villa Rica a few times.

studegary
12-29-2012, 12:10 PM
Not suprising.
Is Chevrolet part of the Corvette ZR1 model name? Or is it just a Corvette ZR1?

With your example, yes a Corvette is a Chevrolet. But this logic does not apply across the board. For example, a Lincoln is not a Ford model even though it is made by Ford Motor Co. Lincoln's SUV is not a Ford Lincoln Navigator. Using your Corvette example, Studebaker would have been like Chevrolet and Avanti would have been like General Motors to Corvette. You do not refer to a Corvette as a Genexal Motors Chevrolet Corvette, just as a Chevrolet Corvette.