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53k
12-05-2011, 05:32 PM
I'm glancing through the Progressive Farmer I mysteriously receive (I'm not a farmer or progressive). I see an ad for a Yamaha 4wd ATV. In the text they boast about their Ultramatic transmission (even have a trademark icon beside the name).

kmac530
12-05-2011, 06:08 PM
How long do trademarks last? Did Stude/Pack trademark the name? Does the trademark stay in effect after a company goes out of business?

Interesting situation.

Roscomacaw
12-05-2011, 07:55 PM
Good catch, Paul. Of course - there's really nothing but a similarity to this. The ATV maker is using Ultramatic, and most of us seasoned salts recall that Packard's tranny was actually a UlTRAUmatic!!!

64V-K7
12-05-2011, 07:57 PM
I've seen the motto, "Different by Design" on commercials for Star Furniture in Houston, TX withing the past few months

studegary
12-06-2011, 03:07 PM
How long do trademarks last? Did Stude/Pack trademark the name? Does the trademark stay in effect after a company goes out of business?

Interesting situation.

A Trademark not only has to be renewed, it also has to be actively enforced.

studegary
12-06-2011, 03:12 PM
Good catch, Paul. Of course - there's really nothing but a similarity to this. The ATV maker is using Ultramatic, and most of us seasoned salts recall that Packard's tranny was actually a UlTRAUmatic!!!

I do not know if you consider me as one of the "seasoned salts", but I never saw that spelling. I remember Ultramatic. I will leave it to someone else to verify with research. I did not see any grins in your post to indicate that you were joshing.

8E45E
12-06-2011, 05:20 PM
I believe he means "Ul-traumatic"; which it can be if you don't take care of it. Think of Mrs. Malaprop and how she would emphasize the last three syllables if she owned a '56 Caribbean that was in the shop for tranny problems too many times....

Craig

studegary
12-06-2011, 06:41 PM
I believe he means "Ul-traumatic"; which it can be if you don't take care of it. Think of Mrs. Malaprop and how she would emphasize the last three syllables if she owned a '56 Caribbean that was in the shop for tranny problems too many times....

Craig

Thanks for the explanation. Now I get it. I knew that Bob K. knows better, but I didn't read the humor in it. This is a common problem with the written word as opposed to speaking to someone in person.

Deaf Mute
12-07-2011, 09:42 AM
A jewlery store in Davenport, Iowa has their sign out front and uses "Different by Design" as their motto.
Yep, Studebaker was ahead of their time in many ways... and they will never die... as long as we keep them on the road!