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View Full Version : Budweiser Pulls Studebaker Out Of Rose Parade



DEEPNHOCK
12-01-2011, 07:18 AM
http://www.ktla.com/news/landing/ktla-parade-clydesdales,0,144038.story (http://www.ktla.com/news/landing/ktla-parade-clydesdales,0,144038.story)

Looks like the new Euro owners of Budweiser are going to park the Clydesdale hitch (and Studebaker wagon) and not use them in the Rose Parade...

Boooooooo!:(:mad:
Jeff:cool:

clonelark
12-01-2011, 07:36 AM
The St. Louis-based company announced it is pulling out of the parade in order to invest in other types of events that better target beer drinkers.

Guess that makes Octoberfest a good target, these places are loaded with beer drinkers.

BobPalma
12-01-2011, 07:38 AM
Well, it's only 8:40 AM and I hope that's the most ridiculous thing I see all day, Jeff. BP

jclary
12-01-2011, 08:09 AM
Does this mean that from now on we will see the Clydesdales pulling the wagons around as the pace car at NASCAR races? Perhaps trotting out across the field to measure distance for the next big "Punkin Chunkin" event? Being driven north of the arctic circle across a frozen lake on Ice Road Truckers? Hauling live crabs for Worlds Deadliest Catch? Slogging through Louisiana swamps hauling dead alligators on Swamp People?

Just thinking out loud for other venues that appeal to large audiences of beer drinkers.:rolleyes::p

8E45E
12-01-2011, 08:14 AM
The St. Louis-based company announced it is pulling out of the parade in order to invest in other types of events that better target beer drinkers.

Don't tell me its one of these stupid moves designed to limit exposure of advertising of alcoholic beverages to persons under 18! Plain dumb, it that's the case!!

Craig

sweetolbob
12-01-2011, 09:37 AM
Does this mean that from now on we will see the Clydesdales pulling the wagons around as the pace car at NASCAR races? Perhaps trotting out across the field to measure distance for the next big "Punkin Chunkin" event? Being driven north of the arctic circle across a frozen lake on Ice Road Truckers? Hauling live crabs for Worlds Deadliest Catch? Slogging through Louisiana swamps hauling dead alligators on Swamp People?

Just thinking out loud for other venues that appeal to large audiences of beer drinkers.:rolleyes::p

Well stated John, why would you ever want be seen as a class act at a highly watched event that gives good coverage to the team and wagon when you can get less exposure at a little watched event. Probably a European thing.

Bob

jlmccuan
12-01-2011, 10:43 AM
The investment and upkeep on the Clydesdales is huge. Look for less exposure and eventual elimination of the program. I love them and remember going many times to Grant's Farm in MO where they are trained and stabled. Simply beautiful animals.

Welcome
12-01-2011, 10:47 AM
>>>Just thinking out loud for other venues that appeal to large audiences of beer drinkers.:rolleyes::p

Lest not forget about all us beer drinkers enjoying "America’s Pastime:cool:"

Budweiser; comin’ to a Major League ballpark near you next spring! Heck, they already have Bull-pens …why not Horse-pens too?!?!:rolleyes:

mrjazzmillcreek
12-01-2011, 10:54 AM
They were at the Thanksgiving parade in Detroit on Nov 24th

mmagic
12-01-2011, 11:30 AM
They closed Clydesdale training operation at the Fort Collins Brewery recently too although they kept a team their for tours and show.
http://www.reporterherald.com/news/larimer-county/ci_18726356

pdrnec
12-01-2011, 12:01 PM
Let's bear in mind that Budweiser is not an American beer any more.

In 2008 Anheuser-Busch sold the majority of their stock to Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world.

Sdude
12-01-2011, 12:37 PM
They were at our MayFair parade in Dixon last year and I spoke with the guy that was driving the wagon. I aksed him if the wagon was a Studebaker and he told me they have several and the one I was looking at was NOT a Studebaker wagon. He said the Studebaker wagon the company owns was being restored and would be out of commission for some time.

So, I DID drive the only Studebaker in the parade after all.

TDITS
12-01-2011, 02:08 PM
They built a brand new facility for the Clydesdales in central Missouri just a few years ago. http://www.warmspringsranch.com/warmspringsranch/#/home
I don't think they will be getting rid of the horses any time soon.

skyway
12-01-2011, 02:21 PM
Many St. Louisians have been wondering if the new bunch would dump/curtail the horses.

comatus
12-01-2011, 03:40 PM
I thought it a sure thing that they'd replace the Clydesdales with Belgians.

DEEPNHOCK
12-01-2011, 05:12 PM
Now that is funny, in a bizarro kind of way.....



I thought it a sure thing that they'd replace the Clydesdales with Belgians.

DEEPNHOCK
12-01-2011, 05:16 PM
Yep.. As stated in the second line of the original post...
What is important to the current biz world is profits above all else...
(Unless it is a closed company and the fleets of restored airplanes are OK, instead of horses)
Not a slam... Just a weird cross product observation.
Why is it that one bottler dives in, while another runs away... Strange...
Jeff:cool:


Let's bear in mind that Budweiser is not an American beer any more.

In 2008 Anheuser-Busch sold the majority of their stock to Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world.

Sdude
12-01-2011, 07:45 PM
Let's bear in mind that Budweiser is not an American beer any more.

In 2008 Anheuser-Busch sold the majority of their stock to Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world.

They still make it just up the road from my house in Fairfield. They have a huge plant there.

Deaf Mute
12-01-2011, 08:29 PM
I guess I'll pop open a Coors, or a Leinenkugel... never liked Bud anyway... too bitter!

Chucks Stude
12-01-2011, 10:38 PM
Guess we'll all just have to work on our 6 pack abs using another brand..................

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