View Full Version : Studebaker Uniform Identity Program on Flickr

10-26-2010, 08:00 PM
As of now, portions of the 1964 Uniform Identity Program booklet are online, along with a paper diorama:

10-26-2010, 08:52 PM
In the Uniform Identity Program brochure they use Brooks Motors as one of the examples. The Brooks Motors building is still standing on McKinley Ave. in Mishawaka IN. It has been McKinley Automotive Service Center for years (and before that it was McKinley Frame and Front End). Years ago I showed them the pics. from the Uniform Identity Plan hopeing they'd get the hint, but no such luck. The place is a dump.

JGK 940
10-26-2010, 10:28 PM
WAY cool... and what a valuable resource for Studenuts.

Many thanks for posting.

10-26-2010, 11:04 PM
Very cool! I have an original copy of the uniform identity program booklet in my collection complete with the original paper covering. I think SI sells copys of them too.

10-26-2010, 11:21 PM
Very nice layout for uniform corporate idenity and logo promotion. But can you imagine how P#$$ed off a Studebaker dealership owner would feel after spending the money to re-sign everthing and then be told car production would be discontinued.