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stude62
06-29-2010, 11:40 AM
1501


While its not an ad for the 1960 Lark per se, I can honestly say that I have never seen it before!

By the way, what is the code for posting this as a large format image in the post itself?

BobPalma
06-29-2010, 02:07 PM
That is an interesting ad...both convertibles having small hub caps! I'd never seen it before, either. Where did you find it, Stu? BP

stude62
06-29-2010, 04:32 PM
He Bob,

I maintain a couple blogs that deal with 1960s style and design and while trolling the Internet looking for content I found them. The women's dresses are color key'd to the cars. What is interesting is that its a co-branded ad. I've never heard of the "fabric" maker's name though. And the hubcaps got me, right away as well. The other thing that I noticed is that in most new car ads of the era, the reflections in the paint of the cars is rather muted (some are not existant) but there is a great deal of reflection in the body of the green Lark.

Makes me wonder if it wasn't published in a trade magazine for women's clothing.

StudeRich
06-29-2010, 07:10 PM
I have not seen this one either, but I have seen the "COMBO" ads before, Studebaker teamed up with others like Budd Corp. suppliers of Bodies, Frames, Wheels etc. etc. for Studebakers & Steel Ads and U.S. Steel for the '57 Golden Hawk 400 Ad for Stainless Steel and GH 400's!

StudeRich
06-29-2010, 07:23 PM
/Cut/The women's dresses are color key'd to the cars./Cut/

Not quite Stu, the White (Wedding?) dress does not match the Jonquil Yellow '60 Lark!

rockne10
06-29-2010, 08:10 PM
"what is the code for posting this as a large format image in the post itself?"

If you have a URL for the photo, just copy it to your post and then type before the URL and after it.

http://forum.studebakerdriversclub.com/attachment.php?attachmentid=1501&d=1277829875

Welcome
06-29-2010, 08:32 PM
I maintain a couple blogs that deal with 1960s style and design and while trolling the Internet looking for content I found them.

How can we see your “blogs"???


>>>The women's dresses are color key'd to the cars.<<<

OR ...rather the other way around!;) I visited PPG’s Automotive Color Styling Studio in Troy, MI back in 1994 to have them pick out colors for our 1995 model year. What the head of PPG’s Studio (a woman!) told me …automotive colors follow women’s high fashion colors by 2-4 years. So guys, what your wife might be wearing this year …you might be driving in a few!!! :eek: