I never saw this before. Very interesting film made for in-company use, directed at the dealers. It's broken into 5 parts, all on YouTube; first one is here:
First part has a segment on Sherwood Egbert, and he speaks to the dealers. Second part lists and describes the various other companies acquired by Studebaker.
The 5 parts total about a half-hour; be sure to see them all. There's also a 2-parter from 1959. If you haven't seen them, definitely worth a look!
Robert (Bob) Andrews- on the IoMT (Island of Misfit Toys)
Parish, central NY 13131
First part has a segment on Sherwood Egbert, and he speaks to the dealers. Second part lists and describes the various other companies acquired by Studebaker.
The 5 parts total about a half-hour; be sure to see them all. There's also a 2-parter from 1959. If you haven't seen them, definitely worth a look!
Robert (Bob) Andrews- on the IoMT (Island of Misfit Toys)
Parish, central NY 13131
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