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View Full Version : Armour's Zero-Foe Radiator Glycerine



Collection Doctor
12-29-2008, 02:16 PM
Over the years I have accumulated some paper goods from different dealers. I was going through a folder earlier and came across a two sided advertisement for Armour's Zero-Foe Radiator Glycerine "The Safe Anti-Freeze". The front side touts its properties and gives pricing details ($2.50 per gallon to "car owners", $1.85 to dealers effective March 1, 1930 with the container thrown in for free) and the back side lists 18 advantages for using it.

At the bottom it states "Sold by Studebaker Corporation of America South Bend Indiana". Was Studebaker an exclusive distributor or was this an outside product they bought and made available to their dealers?