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studelark
12-24-2008, 07:05 PM
Friends; I need some help on factory postcards provided to the dealers by the Publications Department in 1959. I have three (3) postcards of the new Larks- PD 9074-A showing a biege Regal four door sedan; PD 9074-B showing a yellow Regal station wagon; and PD 9074-C showing a green two door hardtop coupe.

Question #1- Were there other cards in this series on the Larks[?]

Question #2- Did the PD issue a Hawk postcard in 1959[?]

Any help will be appreciated.:D Merry Christmas to all and may 2009 be more kind to us!! Thanks:):),

Frank Drumheller
60S-W6
1948 M16-52 Boyer fire truck

8E45E
12-24-2008, 07:16 PM
quote:Originally posted by studelark

[size=3]Friends; I need some help on factory postcards provided to the dealers by the Publications Department in 1959.

Question #1- Were there other cards in this series on the Larks[?]

Question #2- Did the PD issue a Hawk postcard in 1959[?]



From March, 1983 Turning Wheels.

http://farm4.static.flickr.com/3096/3133717555_014a04ed20_o.jpg

Craig

StudeRich
12-24-2008, 08:53 PM
Frank are you sure the '59 2 Dr. Wagon was not Tahiti Coral? As you know it is a Pinkish Beige color. I can't find my postcards to check, but there WERE no Yellow '59's! [:0] Off-White maybe?

Studebaker Wheel
12-24-2008, 09:57 PM
http://i230.photobucket.com/albums/ee285/studeq/IMG_2586.jpg?t=1230176577

This is a photo the original counter display for the '59 cards. It measures 12 X 17" and has the three plastic pockets that would hold about 30 cards each. With this display came another 200 or so of each of the cards. This has been stored away in the original mailing box for the past 50 years and opened only twice once to take the photo above!

Richard Quinn
editor: Antique Studebaker Review

8E45E
12-24-2008, 10:16 PM
quote:Originally posted by Studebaker Wheel

This is a photo the original counter display for the '59 cards. It measures 12 X 17" and has the three plastic pockets that would hold about 30 cards each. With this display came another 200 or so of each of the cards. This has been stored away in the original mailing box for the past 50 years and opened only twice once to take the photo above!




Did they come out later in the model year? The wagon appears to be Bamboo Yellow, a 1959 Spring color.

Craig

barnlark
12-24-2008, 10:41 PM
That's a great, rare item, Richard. I've never seen one of those displays. That '59 wagon sure looks yellow, but as Rich said, I thought it wasn't offered in 1959. I've never seen a '59 yellow car of any kind. Never knew there was a Bamboo Yellow offered. Must be late cards. The grill looks like a 59, not a 60.

Sure enough, found one paint chip chart.
http://i253.photobucket.com/albums/hh48/newshooter44/4144_1.jpg

Studebaker Wheel
12-24-2008, 11:47 PM
http://i230.photobucket.com/albums/ee285/studeq/59springcolors.jpg?t=1230183819

Above the supplement to the dealer data book with the Spring colors and showing the Bamboo Yellow and others.

The post card display easel still has the original postmark on the mailing box of March 23, 1959.

Richard Quinn
editor: Antique Studebaker Review

StudeRich
12-24-2008, 11:50 PM
Yep, daa! It says Spring and Summer! That explains why there were relatively few built.
I stand corrected, forgot about those! The Bamboo Yellow is an unusual and neat color. [^]

barnlark
12-25-2008, 12:04 AM
Ahaa.. one of those 59-60 dealer data books on which I always get outbid! :( Cool stuff, I love it. Pretty rare color, I'd say. Thanks for posting the super rare items again, RQ. That Lark display is great. [^]

lstude
12-25-2008, 12:25 AM
I have a 59 Silver Hawk post card, but it is not a factory card.

http://i132.photobucket.com/albums/q8/LHSJR/59SilverHawkpostcardcompositesm.jpg

http://i132.photobucket.com/albums/q8/LHSJR/59Larkhardtopcomposite.jpg



Leonard Shepherd
http://leonardshepherd.com/

http://i132.photobucket.com/albums/q8/LHSJR/MyStudebakernobackgroundsm.jpg

8E45E
12-25-2008, 07:46 AM
quote:Originally posted by barnlark

Ahaa.. one of those 59-60 dealer data books on which I always get outbid! :( Cool stuff, I love it. Pretty rare color, I'd say. Thanks for posting the super rare items again, RQ. That Lark display is great. [^]


One must remember, even if you are the lucky bidder on one of those Dealer Sales books, its still only a 50-50 chance if any of the later Spring Color or mid-year model inserts included in it. Remember the post on the gold 1963 book with the Standard model for example. I'm still looking out for the Spring Color inserts for the 1966 models, but I want the separate package. The dealers were instructed to paste them over the discontinued colors in the book.

Craig.

studelark
12-25-2008, 11:34 AM
Friends: Thank you so much for so much new information.

Richard, I, too, have never seen one of the dealer postcard stands. Never knew they existed.

I've learned quite a bit just asking about postcards. You guys are walking encyclopedia.:D

MERRY CHRISTMAS!!

Frank Drumheller
Louisa, VA
60S-W6
1948 M16-52 Boyer fire truck

studegary
12-25-2008, 12:45 PM
I think that there was no 1959 Hawk postcard because at the beginning of planning for 1959, there was not any Hawk in the plan. I think that the dealers pushed Studebaker to make a 1959 Hawk.

Gary L.
Wappinger, NY

SDC member since 1968
Studebaker enthusiast much longer

Bill Pressler
12-26-2008, 02:31 PM
quote:Originally posted by studegary

I think that there was no 1959 Hawk postcard because at the beginning of planning for 1959, there was not any Hawk in the plan. I think that the dealers pushed Studebaker to make a 1959 Hawk.

Gary L.
Wappinger, NY

SDC member since 1968
Studebaker enthusiast much longer


First time I'd heard that. I remember hearing that about the '60 Hawk from Fred Fox. He reported that the first '60 Hawk wasn't built until Feb. '60.

Bill Pressler
Kent, OH
'63 Lark Daytona Skytop R1

Studebaker Wheel
12-26-2008, 06:30 PM
http://i230.photobucket.com/albums/ee285/studeq/59hawkpostcardbothsides.jpg?t=1230337755

The elusive 1959 Hawk post card!

Richard Quinn
editor: Antique Studebaker Review

8E45E
12-26-2008, 06:39 PM
quote:Originally posted by Studebaker Wheel
The elusive 1959 Hawk post card!



Be sure to let Fred Fox know right away!:D He'll need to include it his next 'Recaps' in TW!!

Craig

barnlark
12-26-2008, 07:56 PM
[quote]Originally posted by Bill Pressler

[quote]Originally posted by studegary

I think that there was no 1959 Hawk postcard because at the beginning of planning for 1959, there was not any Hawk in the plan. I think that the dealers pushed Studebaker to make a 1959 Hawk.


First time I'd heard that. I remember hearing that about the '60 Hawk from Fred Fox. He reported that the first '60 Hawk wasn't built until Feb. '60.

Bill Pressler
Kent, OH
'63 Lark Daytona Skytop R1


I never did either, Bill. The Hawk emblems were all over the 1959 Larks before they used the Lark emblem in 1960. I think I remember reading Fred Fox expressing that that was Studebaker's idea to use the well proven Hawk name and performance, unsure that the Lark could stand on its own in the fall of '58. After the Lark was a hit through 1959, I'm sure the Hawk sales were looked at more carefully after that.

http://i253.photobucket.com/albums/hh48/newshooter44/DSCN1253_2.jpg

studegary
12-27-2008, 01:04 PM
The comments by Bill P. & barnlark caused me to go back and look for some support for my statement.

Dick Langworth's Studebaker book states; " Management, Ed Reynolds told this writer, would have preferred to drop the Hawk altogether. But they were talked out of it by the people in the showrooms: 'The dealers rebelled. They said that they have to have the Hawk to maintain floor traffic. The Hawk was expensive to build , a low-profit car with insufficient volume, and the dies were beginning to wear out."

John Bridges' book Studebaker's Finest states; "In fact, the entire Hawk line almost died in '59....The only thing that kept the company from dropping the Hawk completely was the dealer's (sic) demands that they must have something other than just the Lark to sell."

The Ed Reynolds mentioned was the father of the Ed Reynolds that is now the owner of SI and President of SDC.

It is also one of the reasons that 1959 Hawks only had the 259 V8 (and 170 six), not the 289 V8.

Gary L.
Wappinger, NY

SDC member since 1968
Studebaker enthusiast much longer

studelark
12-27-2008, 02:47 PM
[quote]Originally posted by Studebaker Wheel


The elusive 1959 Hawk post card!

Richard Quinn

&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&

Richard; When will we see this post card on eBay?[}:)]:D

Frank Drumheller
Louisa, VA
60S-W6
1948 M16-52 Boyer fire truck