I just acquired a February-March 1936 NADA Official Used Car Guide; one of the value books still used by dealers today. I have no idea where it came from (i.e, what dealer used it 70 years ago!), but the dealer had these hand-written notes inside the front cover:
Average Net Profit New Cars 1935: $14.94
Average Net Loss Used Cars 1935: (8.59)
Average Net Profit all cars 1935: $6.35, plus service.
Here's some Studebaker-related values:
1929 Dictator Cpe Bus: Avg Wholesale / Retail: $60 / $80.
1933 President Rds Con State: [] $307 / $410.
1932 Rockne 6-75 Sed Con DeL: $171 / $229
1934 Pierce-Arrow 12 Rds Con: $1184 / $1579 [:0]
1935 President 8 Rds Regl: $735 / $980 (only a year old; original MSRP: $1,325). [:I]
Talk about tight margins during The Great Depression! [xx(] BP
Average Net Profit New Cars 1935: $14.94
Average Net Loss Used Cars 1935: (8.59)
Average Net Profit all cars 1935: $6.35, plus service.
Here's some Studebaker-related values:
1929 Dictator Cpe Bus: Avg Wholesale / Retail: $60 / $80.
1933 President Rds Con State: [] $307 / $410.
1932 Rockne 6-75 Sed Con DeL: $171 / $229
1934 Pierce-Arrow 12 Rds Con: $1184 / $1579 [:0]
1935 President 8 Rds Regl: $735 / $980 (only a year old; original MSRP: $1,325). [:I]
Talk about tight margins during The Great Depression! [xx(] BP
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