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Roscomacaw
07-27-2008, 06:12 PM
I was looking thru an OLD Turning Wheels (Aug 73) today and thumbed across page 14 which incorporates the infamous "The Clunker" ad that was run by (I think) an insurance company in the 70s. Also are some quotes from an automobile magazine article (doesn't say WHICH magazine) from March of 1964. It was obviously a bit of reflecting on the shutdown of South Bend div. What was said wasn't pretty and wasn't informed...

"Until the option of discs was offered in 1962, Studebakers had markedly inferior braking (the 53s would barely survive one panic stop from 60MPH.) Steering was slow, stiff and heavy.

Perhaps the problem lay in the fact that no one in South Bend was really interested in cars.

If there had been one man at Studebaker who really liked to drive--to drive fast and to hell with the Indiana State Police; if there had one man who could do for Studebaker what Uhlenhaut does for Mercedes, what Arkus-Duntov does for Chevrolet, then Studebaker might have been able to survive.

Studebakers weren't much good in the end.

:([8][B)][V][}:)]:([8][B)][V][}:)]:([8][B)][}:)][V]

There's a rebuttal article written in this TW, but the authors name isn't revealed. I'm not gonna retype it here. I just thought the obviously uninformed ASSessment of some hack writer in 1964 was a hoot.[:o)]

Miscreant Studebaker nut in California's central valley.

1957 Transtar 1/2ton
1960 Larkvertible V8
1958 Provincial wagon
1953 Commander coupe
1957 President two door

N8N
07-27-2008, 06:15 PM
Well, maybe he hadn't driven a Stude since 1953... slagging the braking of a late model STude with drum brakes based on the braking performance of a ten year old car isn't exactly fair, especially when the brakes had had one major redesign in the intervening years...

nate

--
55 Commander Starlight
http://members.cox.net/njnagel

monomaniac
07-27-2008, 08:21 PM
And when you read the road tests in magazines of that era (1960s) they all say that Studebakers had the best brakes in the industry. How some of these writers got paying jobs is beyond me.
But then, many like them are working today.

lstude
07-27-2008, 09:46 PM
Consumers Reports tested all the 53 cars and on the brake calculation, Studebaker was in the middle of their competitors.

http://i132.photobucket.com/albums/q8/LHSJR/ConsumersReportsMay1953coversm.jpg

This is how they calculated the brakes.

http://i132.photobucket.com/albums/q8/LHSJR/ConsumersReportsMay1953page200crop.jpg

This is the chart.

http://i132.photobucket.com/albums/q8/LHSJR/ConsumersReportsMay1953page202crop.jpg

Cars Magazine tested the 64 Daytona Convertible.

http://i132.photobucket.com/albums/q8/LHSJR/Carsmagazine1964Studepage2sm.jpg

And this is what they said about the brakes.

http://i132.photobucket.com/albums/q8/LHSJR/Carsmagazine1964Studepage2crop2.jpg



Leonard Shepherd
http://leonardshepherd.com/

http://i132.photobucket.com/albums/q8/LHSJR/MyStudebakernobackgroundsm.jpg

5859
07-28-2008, 03:57 AM
Does anyone have a picture that they could post here of "the clunker" ad?

lstude
07-28-2008, 05:51 AM
quote: Does anyone have a picture that they could post here of "the clunker" ad?

http://i132.photobucket.com/albums/q8/LHSJR/AllstateadTheClunker.jpg

Leonard Shepherd
http://leonardshepherd.com/

http://i132.photobucket.com/albums/q8/LHSJR/MyStudebakernobackgroundsm.jpg

lstude
07-28-2008, 06:37 AM
Here is what Consumers Reports said about Studebaker.

http://i132.photobucket.com/albums/q8/LHSJR/ConsumersReportsMay1953page210crop.jpg

http://i132.photobucket.com/albums/q8/LHSJR/ConsumersReportsMay1953page211crop.jpg

http://i132.photobucket.com/albums/q8/LHSJR/ConsumersReportsMay1953page211crop2.jpg




Leonard Shepherd
http://leonardshepherd.com/

http://i132.photobucket.com/albums/q8/LHSJR/MyStudebakernobackgroundsm.jpg

JBOYLE
07-28-2008, 11:06 AM
If you look at the cover of Consumer Reports, it lists 20 American automakers.
More than half (11) are no longer with is....

63 Avanti R1 2788
1914 Stutz Bearcat
(George Barris replica)

Washington State