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StudeRich
12-23-2017, 08:21 PM
I think that most of the changes ARE improvements! :!: Looks VERY GOOD!
Nice Glossy, Color inside Pages that are thinner.
Excellent Job!

The only improvement I really would like to see is, to have the Inside and Rear Cover Pictures turned back to how they were, Horizontal.
CARS which if you recall is what it is about, only look proper; Close up, Large, Clear and Horizontal!

And as our Late, Great TW Co-Editor Art Unger, always would say: "and with a great background, without trees growing out of the roofs"! Not that we have any of the later, I think Ann and others understand that.

I mean, really, how hard IS IT after viewing the inside and rear Cover, to turn it Vertical when reading the contents?

Most Cars are NOT shaped like A Trident Missile, so do not work photographed Vertically, with MOST of the Picture being background. :( If we ever find a SIX Story Studebaker, it will work Great! Maybe the Administration Building?

A very good example is the New Jan. 2018 Front Cover.
A very wise choice was made to choose a Photo that only shows the Front of George Krem's '64 Challenger "Brown Wrapper".

Full-on Side views will not work well. The Cover however, was nicely re-designed for the New format, so probably should remain Vertical.

These are not only my Personal opinions for the Two Cents they are worth, but also several others.

I don't know, maybe some of you would prefer TWO Front Cover Photos, since a Car will only take HALF of the Vertical Front Cover space. ;)

63t-cab
12-23-2017, 08:44 PM
I have yet to get Mine, it really does not matter and lets just live with what it is.

DougHolverson
12-23-2017, 08:46 PM
After being through being a teacher's unfavorite in a dying and dysfunctional school district, the Farm Crisis, three downsizing layoffs, Capital City and Heroes World, two of what Dr. Owleus calls mobbings in fandom, Fun Rockets, and bonehead body man, a silly change to a 'zine isn't much to fret about.

sweetolbob
12-23-2017, 08:55 PM
Had to make a quick decision a couple of weeks ago. There was a wasp on the window sill inside my office, my choice was Turning Wheels or a vertical format magazine. TW was totally worthless as a rolled entity so I chose the vertical format which rolled much easier and killed the dang thing. Therefore, I much prefer the vertical format.

The deals done so let's get on with other issues that might have some relevance.

Bob

StudeRich
12-23-2017, 09:24 PM
Of course the Vertical Format is a done deal, but the Cover Photos are NOT.

63t-cab
12-23-2017, 10:09 PM
So what other magazines do You subscribe to that lays the pics out the way you want TWs to follow suit with ?


Of course the Vertical Format is a done deal, but the Cover Photos are NOT.

Studebaker1965
12-23-2017, 10:15 PM
The only concern I have with the new format is the ad content. Will we start seeing outside ads such as those in other magazines? I love Hemmings classic car but I don't need a watch or a cell phone or viagra ad in my car magazine. Otherwise, as much as i liked the old layout, the new magazine is beautifully done and a lot of thought went into it. Thanks to all involved.

Nate

abkco
12-23-2017, 11:48 PM
I just finished reading January. I much prefer this new format. Really clean.

StudeDave57
12-24-2017, 01:02 AM
So what other magazines do You subscribe to that lays the pics out the way you want TWs to follow suit with ?

None that are as good as Turning Wheels.
And THAT is the point.... ;)


Once Dad (StudeRich) and I first saw the new issue- I had a few thoughts~


How hard would it be to go with landscape photos on just the inside/outside of the back cover?

How hard would it be to have a few landscape photos somewhere within the magazine once in awhile?

Wouldn't either (or both) of these ideas be good when there is a feature article in said issue?

Couldn't you also do photos front and back of the same page on the back cover and/or within the magazine?
Folks would dig it because then they could carefully cut them out and frame them.
In the old format (staples) that would'a messed up your magazine.... :(

I'm sure it couldn't be too difficult, right?
And after seeing in this issue that there is an IMMEDIATE need for photos in the new format- seems like it'd be a good stop-gap if nothing else, no?

:cheers:

63t-cab
12-24-2017, 08:58 AM
How hard would it be to do a big number of things, every where One looks. easy to say something can be improved/made better "so what" ? then nothing is ever good
enough :confused:. when I get My issue " as long as it no longer gets kinked/folded I'll be good to go with the new design ". hey imagine if We had no TWs period,now THAT would be something to worry about !

None that are as good as Turning Wheels.
And THAT is the point.... ;)


Once Dad (StudeRich) and I first saw the new issue- I had a few thoughts~


How hard would it be to go with landscape photos on just the inside/outside of the back cover?
How hard would it be to have a few landscape photos somewhere within the magazine once in awhile?
Wouldn't either (or both) of these ideas be good when there is a feature article in said issue?
Couldn't you also do photos front and back of the same page on the back cover and/or within the magazine?
Folks would dig it because then they could carefully cut them out and frame them.
In the old format (staples) that would'a messed up your magazine.... :(

I'm sure it couldn't be too difficult, right?
And after seeing in this issue that there is an IMMEDIATE for photos in the new format- seems like it'd be a good stop-gap if nothing else, no?

:cheers:

t walgamuth
12-24-2017, 08:58 AM
I love the magazine just as it is now. It fits in the stack on the back of my toilet much better!;)

Milaca
12-24-2017, 09:48 AM
I totally agree with Rich and Dave. The new design of the magazine is fine, but rotate the cover images 90 degrees for proper photo layout. It would make the magazine even more unique!

swvalcon
12-24-2017, 09:51 AM
I kind of like it myself. Give it a little more time and we will see.

candbstudebakers
12-24-2017, 11:05 AM
I feel the same as Rich about the front and rear cover pictures and it was the first thing I saw, after going through I found it a little harder to hold the pages open when reading, other than that it is very nice, the picture on the lower right hand corner on the inside front page is perfect. ( I wonder why?)

StudeDave57
12-24-2017, 11:09 AM
then nothing is ever good enough

You're right- settling is good enough.

However, if something can be made better with what may or may not be a simple fix- why not do it for a better product?

And if the question doesn't get asked- we'll never know if it's easy or not.



hey imagine if We had no TWs period, now THAT would be something to worry about !

You're right.

So stop worrying about what other people (especially Dad and I for some reason-- what's up with that?) think,
and start worrying about something more important.




StudeDave '57 :cool:

63t-cab
12-24-2017, 11:47 AM
First off the Post asked for OPINIONS "in case You can't/won't see that" and it got one/Mine. secondly, I did not ask anything of You, but here You are ! and if We ALL simply worry about more important things, hek this post wouldn't exist in the first place ! all this aside, have a Merry Christmas :)


You're right- settling is good enough.

However, if something can be made better with what may or may not be a simple fix- why not do it for a better product?

And if the question doesn't get asked- we'll never know if it's easy or not.




You're right.

So stop worrying about what other people (especially Dad and I for some reason-- what's up with that?) think,
and start worrying about something more important.




StudeDave '57 :cool:

StudeDave57
12-24-2017, 12:13 PM
First off the Post asked for OPINIONS "in case You can't/won't see that" and it got one/Mine.
secondly, I did not ask anything of You, but here You are !
and if We ALL simply worry about more important things, hek this post wouldn't exist in the first place !
all this aside, have a Merry Christmas :)
And you got mine.
Along with some clarification.

I didn't ask anything of you.
And yet here you are.

Nice photos are important to some folks.
As I said before-- you really should stop worrying about what other people think.
Especially me.


And that's all I have to say about that.






StudeDave '57 :cool:

rockne10
12-24-2017, 01:13 PM
My initial thought on the change is that the whole magazine is very nicely done, and still the top of the collector club publications. The purpose of the landscape format was to show the covers in the best light, as there are seldom any full page photos inside. And the purpose of the portrait format is to save a significant amount on printing and publication, for which I'm in favor.
But I can also see Rich and Dave's thought that there really are no rules that say the covers CAN'T be printed 90° from the content; nor that Turning Wheels must be like all the others.
Perhaps, assuming Ann has a quantity of landscape format photos, she might mix it up some now and then, and see what feedback we see.
As a debate, this is no longer a significant issue; though perhaps just fodder for discussion. We WILL get accustomed to the portrait format in any case, and Turning Wheels remains a publication ANY club should envy.

JRoberts
12-24-2017, 01:42 PM
My January issue arrived yesterday. As usual the content was excellent. I agree that putting inside and rear covers at 90degrees would be nice to get a better look at the subject car or truck. I really like the all color format.
I did find out that indeed the new format does not prevent the magazine from being folded. In fact in the ten years I have lived out in the country with a roadside mail box I have rarely had my Turning Wheels folded. Yesterday proved that the new format does not prevent the magazine from being folded. I think my carrier usually rolled up the previous Turning Wheels but the new solid binding and the vertical layout does not allow it to be rolled up.
I also hope that the new layout does not lead to advertising that is not related to what the club is all about. That would be disappointing.

Stu Chapman
12-24-2017, 02:23 PM
For those of us in the great white north who likely won't get our copies for another 3 weeks or so, would one of you be so kind as to post a picture of the new front cover please. And maybe even a few key pages. Thanks and Merry Christmas to all!

Stu Chapman

Lou Van Anne
12-24-2017, 03:59 PM
I like it....I like it.....I like it!

scottsewall
12-24-2017, 03:59 PM
Front cover
69253

Back cover
69254

Stu Chapman
12-24-2017, 07:34 PM
Front cover
69253

Back cover
69254

Thank you. I'm very impressed. Great job Ann.

Stu Chapman

Metman
12-25-2017, 07:55 AM
I think it looks great! Good job! Also nice to have the issue information on the spine for easy identification when archiving.

raprice
12-25-2017, 10:53 AM
I have to say that the new TW format is excellent! I admit that when I read about the pending change in TW, I had my misgivings. Now that I've received my January issue, I'd like to congratulate Ann and the rest of the staff for doing an excellent job. Ann, I'll never doubt you again.
All the best,
Rog

Jeff T.
12-25-2017, 12:48 PM
Be glad that Turning Wheels still exists.

Publishers have been suspending publication of titles and contracting the frequency of publication regularly. Sad to say less people are subscribing or reading periodicals.

For example, Family Handyman has gone from monthly publication to ten issues to the current eight issues per year.

Conde Nast will contract a number of titles from monthly to 11 or 10 per year depending on the title and many publishers are ceasing the print edition to go online only.

I have noticed more advertising in a number of titles like Smithsonian have a number of pages at the back devoted to advertising. I have seen a lot of titles go from weekly to biweekly to monthly to suspending publication within a short period of time, I was once a subscriber to the Sporting News and that is what happened to them.

Be glad that Turning Wheels is published at all and the advertising is Studebaker related. TW could be bimonthly or quarterly with Harbor Freight ads in the back.

Jeff T.

ps. I know the difference between a self funded club periodical and a commercially available periodical. My point is, from experience, when the money drys up for whatever reason or reasons, the publication either contracts or disappears. I've seen it all to often.

StudeRich
12-25-2017, 03:15 PM
This Publication is a little different Jeff, it's A "Club Publication", NOT a traditional "Magazine" so since we PAY more than enough to Publish it, Turning Wheels is not going anywhere.

Tom Curtis
12-25-2017, 06:09 PM
Just 10 short years ago, SDC printed 3,000 more monthly issues than today’s club population warrants at 10,000. And it is entirely possible given the median age of our membership, that 10 years from now, we might perhaps only need 7,000 issues(members). We cannot underestimate the value of our recent upgrade of Turning Wheels and the the financial benefit from our annual savings of around $15,000. The elephant in the room is the cost in current dollars to carry the life members is $13,000 annually and that is AFTER the implementation of the new annual renewal program to help manage this program. The clean up of the Life Members purged over $3,000 annually.

No one can accurately predict where postal rates are headed and who knows what year that the printing industry might fall victim to electronic publishing. And at what annual fee members would still be willing to pay to receive the magazine.
There have been a few references in the favorable comments to the Avanti Magazine. But remember that AOAI is published only once each quarter. 4 issues v 12 annually. Think of that..Ann Turner has to create 50 pages of content every 30 days!? Will we be so lucky in the future??

I’m with Jeff T on this issue that it is great that we have the monthly magazine with its fresh,new styling, but we can never take it for granted. We have not raised our annual dues since 2011, and it is our hope to hold that at least one more year.

My last comment relates to future, outside advertising. Viagra..unlikely. Tires.. more likely.

Merry Christmas to all Drivers Club Members throughout the world, Tom

studegary
12-25-2017, 08:33 PM
Tom - You refer to it as "...the elephant in the room.." For those that are not aware, there probably would be no SDC today if it was not for the first group of Life Members that stepped up and put in what was a great deal of money at the time.

I have yet to receive the January issue of TW, so I can not comment on it.

EDIT: Also keep in mind that there is $840K in the special account to cover Life Membership costs.

Jane Stinson
12-26-2017, 09:40 AM
Since the conversation has somehow side stepped a little to life members and the information posted as fact is only partially accurate, I will share the information I do have regarding the life member program.

The number of new life members along with the amounts they paid for their life memberships are a matter of record as these figures were reported in Turning Wheels by the club treasurer at the time. As of June 1979, there were 274 life members who each paid $100 for their life membership. In the remainder of the time the life membership was available, another 227 members paid an average of $146 each for a life membership. The total amount collected over the approximate 15 years the program was open was $68,990.

Over time some amounts were recorded as interest on these funds but no amounts were ever recorded to reimburse the club for the cost of the life members from these funds. The interest recorded was about 6,800 bringing the total amount to $75,790 in 2007. So in the 30 years or so of the life memberships as of 2007, the money collected including interest was equal to approximately $5 per life member per year.

In 2007 there was a CD identified as a fund for the cost of life members. Starting in 2008, with no funds having been used in 30 years, I began calculating the cost of life memberships at $24/year which is the actual cost of providing Turning Wheels alone. I also considered the .5% that the CD was earning. The life members were using about $12,000 of the club's funds per year and the CD was generating less than $400 per year. At this rate, the money was totally depleted in about 6.5 years. So, after 30 years of no charges to the account containing life member funds, just the cost of delivering the magazine depleted the funds paid in plus the interest by 2014. Therefore, the club has borne the cost of its life members for the first 30 years as well as for the last three and half. I cannot identify the actual cost of life members for the first 30 years but I can for the last 3.5. The figure is $41,500.

The amounts in our brokerage savings were generated immediately after the large losses were discovered in membership dues collected. It appears that the discovery of the embezzlement stopped it and for several years after the club showed a gain likely because membership dues were set based on higher costs that included losing money to embezzlement. These funds are not connected to life memberships.

I am not expressing an opinion as to what the answer is here, but just presenting the reality of the issue.

Jane

Chris Pile
12-26-2017, 10:32 AM
And we thank you for that post, Jane!

BobPalma
12-26-2017, 10:45 AM
:) An interesting post, Jane; thank you. From the numbers you supplied, it appears that 551 people ultimately became Life Members.

I know you guys have tried to identify those Life Members who have passed away and are therefore no longer an SDC liability; how many of them are there? In other words, about how many of the 551 original Life Members (like me, admittedly) are still be served?

:confused: Just curious, since the Life Membership mortality rate favors the club....thankfully! :cool: BP

Edit: After posting this in the AM, today's mail brought requested confirmation that I, as an SDC Life Member, are "still interested in SDC" and wish to remain a Life Member. The letter must be returned by March 1, 2018, or it will be assumed I am either deceased or no longer interested in being a Life Member, at which time my Life Membership will be cancelled.

The letter further clarifies that such a request is required by the laws of the state of New York, under which SDC is incorporated; NY Not-For-Profit Corporation Law, Section 621, so this isn't the club being "mean" or anything.

This is a reasonable and proper request, as well as a legal one, and I'm glad SDC is doing it. :!: BP

Corley
12-26-2017, 11:43 AM
Back to the magazine format and quality, leave it to me to be a nay-sayer (sort of). I wonder if the super high quality of this new magazine is really sustainable, or if it would not make more sense to reduce that quality a bit for the sake of the budget. I know, I know, we gave up a lot in the format change, and this thick paper, all color, high resolution images sort of makes up for that, but think about it, how many other periodicals do you get of this high quality? Is it really worth the extra money for this quality, or couldn't it be done at an even greater savings to the coffers? What we have is great, probably one of the best out there in terms of quality, but as a CASO, I don't always have to have the best of everything to be satisfied. With the decline in membership, I view it as a possible requirement in the future to reduce this highest quality product a bit, but maybe now would be a better time to think about that. Is this affordable AND sustainable?

OK, beat me up...

PS As to lifetime members, (and I am not one), you/we agreed to it, so you/we must honor it, so don't complain about it, learn to live with it. It's a legal thing.

rockne10
12-26-2017, 12:05 PM
I wonder if the super high quality of this new magazine is really sustainable, or if it would not make more sense to reduce that quality a bit for the sake of the budget.In post #28 Tom indicated this format change is actually saving $15,000 a year.

studegary
12-26-2017, 12:23 PM
Thank you Jane for clarifying this.
My answer was partly based on the last Treasurer's Report of yours that I have (Oct. '17 TW) where it states that the brokerage account is restricted - life memberships plus.

Mark L
12-26-2017, 12:55 PM
I had not yet read the December 2017 issue, and I received the January 2018 issue much earlier than ever, so last night after Christmas dinner I decided to continue enjoying a very relaxing day and read both of them. I am very impressed with the improved quality of the printing. The photographs are so much more clear and sharp. My personal pet peeve of many magazines, which candbstudebakers voiced above in post 14, is that I find it a little more difficult to hold the pages open, as the new spine resists the pages being opened. But I like the fact that the spine now has a flat edge that can be read with the magazines stacked.

The orientation of the photographs will get sorted out over time.

*** Marketing opportunity *** Maybe one our Studebaker vendors or the museum could sell us acid-free, 5-sided magazine boxes with the sixth side open so we can see 12 spines lined up per annual volume. Something with the SDC logo and the year of the volume on the front cover of the box. It would be a professional way to store our awesome-looking club magazine on a bookshelf.

556063
12-26-2017, 01:29 PM
Jan. 18 issue arrived today (46563) and I ripped the plastic bag off of it right away. First impressions are it's more of a professional look and feel. Paper quality is great!

Not that I had anything against the old format, but it had more the feel of a newsletter. The new format is great and gives the sense of quality like the softcover books you'd buy in a gift shop.

May take some adjusting to, but my take is that it is a step up.

556063
12-26-2017, 03:03 PM
One more take. With the drop in business for printers as magazines have become less and less the norm, I can understand printers wanting to move more of the business to the types of machines that produce these quality products. They've invested the money in them and need to keep them busy. The old time stuff that used to be "cheap" is paid for and harder to set up and use. It likely takes more labor on their end to do it the "old" way too. Thank you to the SDC guys who were open minded enough to find this advantage.

Bill Pressler
12-26-2017, 03:12 PM
Got mine today. Zero complaints! Loving the all-color.

jrlemke
12-26-2017, 08:36 PM
I think it'll take some getting used to, but all in all, I like it! -Jim

Mike Sal
12-26-2017, 09:48 PM
My copy arrived today. Yes, it will take a little getting used to.

Also received my annual "respond or else" letter that all life members get every year. I'll have it in the mail tomorrow.
Mike Sal

S2Deluxe
12-26-2017, 09:53 PM
The first issue, may not be the best indication of whatever may come? I never heard any reason stated that landscape photos would not be possible! If this is actually the case and continues to be utilized whenever appropriate, I see no downside. If it is, somehow a possibility, I think it would be a huge benefit, if there could be a three page fold out of a car on one or both sides, in every issue!

Mark

Milaca
12-26-2017, 11:09 PM
If it has been decided that only portrait photos will be used, it will take some creativity to get a cover-worthy photo. The best possible portrait photo of a Studebaker that I can think of would be of a Studebaker driving through a giant Sequoia tree in northern California. Note to SDC members in northern California, please send in cover photos...

On a side note in regards to the previously mentioned Life Membership, I paid $375 back on February 1993 for my life membership. That was a LOT of money to me back then as a 21 year old. That was almost as much money as I paid for my first Studebaker Lark! I have never regretted investing that money however, as Turning Wheels has never disappointed me.

rockne10
12-27-2017, 02:05 AM
... if there could be a three page fold out of a car on one or both sides, in every issue!11X24 CENTERFOLD! CENTERFOLD! CENTERFOLD! :woot::!!:

S2Deluxe
12-27-2017, 03:34 AM
11X24 CENTERFOLD! CENTERFOLD! CENTERFOLD! :woot::!!:

Shush. My jealous wife might hear you!

Mark

Blue 15G
12-27-2017, 08:34 AM
Got mine yesterday and I think the old style was easier to read because it opened more easily and wider. But this is minor. The new magazine is impressive and the content this month is great! As someone posted here earlier, we should be grateful to have such a well produced publication for our club.

Devan
12-27-2017, 10:10 AM
Good job on the new format. Very rich looking; glossy pages and vibrant color. Professional appearance. Hard to believe it's saving money! But I do have to agree about the horizontal cover photos. And I, too, found it difficult to lay flat and read on the table. Minor issues, with all the improvements, but notable. I guess I liked the old format because it was "DIFFERENT BY DESIGN!". Enough said and I'm moving on. Hopefully I will enjoy the read for many years to come. Thankfully we still get a printed magazine every month and mailed to us. Ooohhh, like the centerfold idea!

Corley
12-27-2017, 10:45 AM
And yet, with all this new stuff, no one has asked for a "scratch n sniff" issue? Do they make those in exhaust fumes smell?

T.J. lavallee
12-27-2017, 11:16 AM
Studebakers are indeed unique and I believe the uniqueness of the old format reflected that. The new format now is no more unique than a multitude of other publications.Call me old fashioned but so is my Studebaker. I wouln't have it any other way.

Randy Ridenour
12-27-2017, 11:38 AM
I received my issue yesterday and like it.

rockne10
12-27-2017, 01:06 PM
... a "scratch n sniff" issue? Do they make those in exhaust fumes smell?Easiest odor would probably be 90W gear lube. ;)

57studesilverhawk
12-27-2017, 03:29 PM
Thank you. I'm very impressed. Great job Ann.

Stu Chapman

Very nice , I just got my Dec issue just before Christmas so I doubt that I will get this for a month yet.

51Starlite
12-27-2017, 04:50 PM
Love the new format and all in color...should bring more advertisers too. Congrats to Ann Turner & the whole TW's team, thank you for your awesome contributions and service over the years with many more to look forward to.

6hk71400
12-27-2017, 04:59 PM
I received mine January 2nd. This has the look of a publication that could be sold at a good news stand. Since there can be additional even number of pages added, I would hope we could have some "how to" articles publish with photographs.

Bob Miles
Tucson AZ

63t-cab
12-27-2017, 05:11 PM
Good input on the "how to" Bob :!:


I received mine January 2nd. This has the look of a publication that could be sold at a good news stand. Since there can be additional even number of pages added, I would hope we could have some "how to" articles publish with photographs.

Bob Miles
Tucson AZ

TWChamp
12-27-2017, 06:37 PM
I can't worry about the magazine format, I'm worried about my Champion freezing it's rear end in sub zero temps. :lol:

Milaca
12-27-2017, 07:18 PM
I received mine January 2nd. This has the look of a publication that could be sold at a good news stand. Since there can be additional even number of pages added, I would hope we could have some "how to" articles publish with photographs.

Bob Miles
Tucson AZ

January 2nd? Bob, are you a time traveler?

r1lark
12-28-2017, 02:45 PM
Oh wow, oh wow, oh wow!! :woot: I absolutely love it! The 'all color' pages, the paper, the binding, the format, it is a great change IMHO. Kudos to all who were involved, especially Ann Turner!

In addition to the all color pages and the nice paper, the club is saving at least $15K per year -- to me, this is a win-win.

Can you tell that I like it? :)

Buzzard
12-28-2017, 07:28 PM
Got mine in Arizona yesterday. Love it! As they say "a change is as good as a rest". Now maybe Ann can get some much needed rest.
Bill

Pat Dilling
12-28-2017, 08:45 PM
I like it!

studegary
12-28-2017, 09:50 PM
Oh wow, oh wow, oh wow!! :woot: I absolutely love it! The 'all color' pages, the paper, the binding, the format, it is a great change IMHO. Kudos to all who were involved, especially Ann Turner!

In addition to the all color pages and the nice paper, the club is saving at least $35K per year -- to me, this is a win-win.

Can you tell that I like it? :)

According to the SDC President (post #28), the saving is "around 15K per year", not your "at least $35K per year." To me, that is a major difference.

r1lark
12-29-2017, 05:33 AM
According to the SDC President (post #28), the saving is "around 15K per year", not your "at least $35K per year." To me, that is a major difference.

Yep, you are correct Gary........looks like I fat fingered a '3' instead of a '1'.

But I still like the new look just as much!! :D

56H-Y6
12-29-2017, 07:43 AM
Hi

The new format strikes me as fine, takes nothing away from the information contained, is very professional in appearance. For those images that benefit or demand a landscape layout such as original 8 X 10 factory photographs, either a center spread or placed vertically on the page will be acceptable.

Steve

jclary
12-29-2017, 07:46 AM
Usually, when I quote someone's posting, I comment UNDER their post. However, in this instance, I thought I would place this one under my comment. Since Tom's posting, subsequent remarks have referenced his post. I thought I could help readers not have to scroll back to another page for "context."

In this case, I want to make an additional point. I'm happy to see that People in such important SDC positions, are actually reading, and participating in this forum.:) I didn't discover the forum until 2008, and compared to some of you, came to the "forum game" after over three decades of SDC membership. While not every forum member is an SDC member, this venue is an important development in our collective communication experience. To me, as important as the founding of the SDC, and subsequent development of Turning Wheels. Additionally, I view the forum with the attitude of "Tools Available," I don't see the forum as a threat to Turning Wheels, but another "Tool" to further the experience, and enhance the prospect of continued survival of our interest group. I have had my new format Turning Wheels for a couple of weeks, but due to other responsibilities, only removed it from the plastic mailer today. I like what I see!:!:

I'm encouraged to see current SDC officers, and contributors participating here. (To me, it seems not many have until recent) I also value the participation of past officers & contributors to Turning Wheels, and club functions. Your experienced opinions and participation here are of great value.:) I think of "Turning Wheels," and this forum like two different appliances in your kitchen. Turning Wheels is like your KITCHEN STOVE...it's where the big meals get cooked! It is not only the dominant tool for heavy work, but a show piece, of substance, indicating "WE ARE SERIOUS IN OUR COMMITMENT/PURPOSE!" I see the FORUMS like the "MICROWAVE"...a quick convenience, with near instant service, and unique capabilities. We've had these two tools for decades, and both have undergone "upgrades" over the years. Both have important roles, and overlapping abilities, but neither have supplanted the other. I have seen folks post emergency needs on the forum and have solutions provided in minutes.

That is one of the valuable developments that came with forum participation.:!: While at car shows, cruise-in events, or family gatherings, I doubt that showing a prospect a website, will ever make the WOW! impression of an "IN PRINT" Turning Wheels!:ohmy::!: The best special interest Auto publication of such narrow focus.:)

Having our SDC "functionaries" communicating, reading & posting here, in my opinion, advances our overall experience and provides an exchange of ideas that should allow for better operation unavailable through traditional methods.:)


Just 10 short years ago, SDC printed 3,000 more monthly issues than today’s club population warrants at 10,000. And it is entirely possible given the median age of our membership, that 10 years from now, we might perhaps only need 7,000 issues(members). We cannot underestimate the value of our recent upgrade of Turning Wheels and the the financial benefit from our annual savings of around $15,000. The elephant in the room is the cost in current dollars to carry the life members is $13,000 annually and that is AFTER the implementation of the new annual renewal program to help manage this program. The clean up of the Life Members purged over $3,000 annually.

No one can accurately predict where postal rates are headed and who knows what year that the printing industry might fall victim to electronic publishing. And at what annual fee members would still be willing to pay to receive the magazine.
There have been a few references in the favorable comments to the Avanti Magazine. But remember that AOAI is published only once each quarter. 4 issues v 12 annually. Think of that..Ann Turner has to create 50 pages of content every 30 days!? Will we be so lucky in the future??

I’m with Jeff T on this issue that it is great that we have the monthly magazine with its fresh,new styling, but we can never take it for granted. We have not raised our annual dues since 2011, and it is our hope to hold that at least one more year.

My last comment relates to future, outside advertising. Viagra..unlikely. Tires.. more likely.

Merry Christmas to all Drivers Club Members throughout the world, Tom

Avantidon
12-29-2017, 08:15 AM
John. Thank You for your Post. I have been a forum member for over ten years and while I read the forum every day I do not post daily. In this thread, I have not posted until now, but have read every post and will continue to do so. What you have seen in the January issue of Turning Wheels is just the beginning as we will continue to tweak it as we move forward through the year. There will be some experimenting in many areas, some new features and more. The input that is being given here will be and is being considered. Some is practical and some may not be but all is important. Thank you and everyone else who has taken time to reflect on this change and provided us who are involved with this project more food for thought.

bezhawk
12-29-2017, 08:48 AM
I think they should pay Lew Schucart a royalty.:ohmy:. The thinner paper isn't much of a cost savings, and would make it a better magazine to use the thicker paper. That is my only critique .

63t-cab
12-29-2017, 01:58 PM
Got the NEW TWs Today, and am pleased with it all around. the only thing I'm concerned about,or may end up being concerned about is the paper liner no longer says
DO NOT BEND :ohmy:, I realize it shouldn't be needed with the conventional design, but who knows ?

Avantidon
12-29-2017, 02:33 PM
Joe, that's already been addressed and if all goes right the next issue's carrier sheet will have a big bold DO NOT BEND placed on it

Milaca
12-29-2017, 04:54 PM
How much additional money would be saved if the plastic bag was eliminated? Other magazines I receive (such as Motor Trend) have no bag.

TWChamp
12-29-2017, 05:21 PM
How much additional money would be saved if the plastic bag was eliminated? Other magazines I receive (such as Motor Trend) have no bag.

I've never had a damaged magazine with the plastic bag.
Other magazines with no protection often come with torn and wrinkled covers.

Corley
12-29-2017, 05:30 PM
Forgot to mention, the cover of the 1st new format magazine shows exactly the right driver. The car is not my fav., (personal preference), but the driver is perfect.

lark63
12-31-2017, 10:15 AM
Two thing happened in December, first i got my new membership card saying a member since 1975. Next was the anxious anticipation feeling of waiting for TW to arrive. It did not Disappoint . With the wrapper on the cover and Ted focused on the trip in front of him, and all the other great content, I am looking forward to another 40 years, I am on my second file cabinet. Thanks to all that make it happen

StudeNewby
01-01-2018, 02:53 PM
I like it a lot, and it promises to only get better. Kudos to Ann and all involved. And I hope the new format attracts additional advertisers, whether they are collector-car specific or not. If they advertise, then they are paying, and that puts more money into the SDC coffers. Better quality magazine + publishing savings + more revenue = a solid win!

Chris Pile
01-02-2018, 03:39 PM
Tuesday, the 2nd - just got the new format TW. Awesome as usual.

Skip Lackie
01-02-2018, 04:13 PM
Got mine on Dec 30 -- almost a week later than usual. Still worth the wait!

ed ellis
01-02-2018, 10:35 PM
My TW made its way to my mail box here in SE Florida today. I'm all in......

Kurt
01-03-2018, 06:29 AM
I got mine Tuesday. I really like it. My wife even commented on it. She really doesn’t have much interest in Studes. So it caught her attention. Time marches on and things change. To me this change is a positive one.

Devan
01-03-2018, 03:32 PM
KEEP THE PLASTIC BAG MAILER, PLEASE! It was only a few years ago that members lobbied for the plastic bag. We were graciously heard. Before their use I would regularly receive torn and/or dirty copies. Sometimes only the cover! Let's not move backwards. Perhaps the suggestion of retail sales should be looked into. Airports are good magazine markets.

Avantidon
01-03-2018, 06:20 PM
Devan NO FEAR!!! Plastic bags are here to stay as most magazines use them today. In fact all that I receive excluding Old Cars Weekly use them

Xcalibur
01-03-2018, 07:00 PM
Previous format was unique and especially useful for cover photos. Who cares about the inside lay-out... really. Color is, of course, nice.

studegary
01-03-2018, 08:13 PM
Devan NO FEAR!!! Plastic bags are here to stay as most magazines use them today. In fact all that I receive excluding Old Cars Weekly use them

I guess that you receive different automobile magazines than I do. I receive Car & Driver, Automobile and Road & Track. None of these come in plastic.
I am in favor of Turning Wheels in plastic if the cost is not too high.

j.byrd
01-03-2018, 08:31 PM
Got my new vertical Turning Wheels today.... love it ! Thanks to all responsible ! It is also the only magazine I receive in a bag, studegary

Avantidon
01-04-2018, 05:40 AM
Well, there are several others that use poly bags to include AutoWeek and Hemmings Classic Cars as well as Automobile, the AACA's magazine I guess some are less concerned about damage than others. As I said before TW will always come in a Pol Bag as the cost is insignificant in comparison to the total cost of printing the magazine and ensuring its delivery, as best we can, in good condition.

Frank DuVal
01-04-2018, 10:32 PM
When I read the new format TW magazine, came in Tuesday's mail, I was pleased!:D

My reaction to the vertical format and call for new pictures was just continue to print the inner covers and back page in the wide format. I can turn the magazine ninety degrees just fine. I recall doing just this years ago with other magazines whose center pictures were turned...:!!: I never complained back then it was too hard to turn the magazine....

60ragtop
01-05-2018, 07:49 PM
Gary,

Collectible Automobile comes in plastic as does Antique Automobile (the AACA monthly pubs). Both are high quality layouts. Hemmings Classic Cars does not come in a plastic bag but I've never had a problem with damage. BTW, all three pubs use portrait format on their covers and the photos of cars look great.

Frank

Stu Chapman
01-10-2018, 03:33 PM
My January Turning Wheels arrived today, January 10th. I am very pleased with the magnificent job Ann Turner has done with the new format. Even though our longtime landscape format served us well for many years, the new portrait format is a great improvement.

Most members are likely not aware that this was not a snap decision to make the change, as it had been under review and planning for close to two years. Although Ann deserves the kudos for the design and preparation, SDC VP Don Jones has to be complimented for all the legwork he has performed to bring this change about.

As time goes on, members will see subtle improvements. The Board is listening so be sure to keep your constructive comments coming. We still have delivery problems which I will address in the new thread posted today by Old Fart.

Stu Chapman

t walgamuth
01-10-2018, 04:59 PM
TW, Road and Track, Sports car market, Octane, sportscar, grassroots racing, National geographic, Smithsonian, Indiana Architect, and AARP newsletter. All come in plastic. the only ones not are bought frequently at the Barnes and NOble.....thoroubread and classic, classic and sports car, street rodder and classic trucks.

I hate throwing magazines away. I'm swimming in them here after buying them for over 50 years....wonder how much I have spent on them? hmmm maybe about $20,000? Hah!

BobPalma
01-10-2018, 06:53 PM
I hate throwing magazines away. I'm swimming in them here after buying them for over 50 years....wonder how much I have spent on them? hmmm maybe about $20,000? Hah!

:) Tom, is there a Half-Price Books store in Lafayette? If so, they buy old magazines. They don't pay much, but today I dropped off about a dozen of mine and got $2.25. (Woo-hoo; more than the half-price milk shakes at Steak & Shake during the 2PM-5PM Happy Hours.) :cool: BP

Greenstude
01-10-2018, 08:01 PM
Our copy arrived today, Jan.10.2018. I like it, especially all the additional colour. Nice job, Ann!

The problem Ann mentions, of the existing supply of landscape-format cover photos no longer being usable, is real.

There's no doubt, a car shows best in landscape format. I take most of the cover photos for our antique auto club's magazine, which also is in portrait format. Our solution is to have a single 11"x17" landscape photo which goes across both front and back covers. This has some specific technical requirements but produces nice-looking covers featuring members' vehicles.

8E45E
01-11-2018, 06:48 AM
TW, Road and Track, Sports car market, Octane, sportscar, grassroots racing, National geographic, Smithsonian, Indiana Architect, and AARP newsletter. All come in plastic. the only ones not are bought frequently at the Barnes and NOble.....thoroubread and classic, classic and sports car, street rodder and classic trucks.

I hate throwing magazines away. I'm swimming in them here after buying them for over 50 years....wonder how much I have spent on them? hmmm maybe about $20,000? Hah!

I'm with ya, but you still HAVE them, and they are still great reference material. I keep my old magazines as well.

If it was cigarettes, that same amount would have gone up in smoke, with nothing to show for it!!

Craig

S2Deluxe
01-12-2018, 01:03 PM
If it was cigarettes, that same amount would have gone up in smoke, with nothing to show for it!!

Craig

A generous coating of Tar, for your lungs, perhaps?

Mark